Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy
Chartered Accountants North Advisory assumed that digital marketing wouldn’t deliver quality leads… so they hadn’t previously invested in online marketing. Instead, they had relied on referrals, which meant that lead flow was sporadic.
Relying on referrals also meant that prospects were only partially educated when they made contact with the business. This meant the time from first contact to closed business was often quite extended. They were in need of SEO lead generation marketing expertise.
That’s where Brilliant Digital came in.
“Like many accountants, we had always relied on referrals to grow our business. As digital marketing gathered momentum, we felt sure we were missing out on market share because we had a very poor digital presence, but we had no idea how to fix the problem,” says North Advisory partner Marius Fourie.
“Brilliant Digital created new core content on our website and implemented a digital advertising and marketing campaign. Digital marketing now delivers an average of four good leads every week. The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.”
We developed a robust digital strategy to create an online presence that reflects who North Advisory really is, and a lead generation strategy that connects them with their target market.
The team at Brilliant Digital achieved this through:
“The team at Brilliant Digital immediately understood the market we were trying to reach,” says Marius. “They spent time with us in a detailed strategy meeting.
Our old website didn’t reflect the changes in accounting technology. We are now a virtually paperless office, thanks to advances in cloud accounting software, and our new website reflects this.
Team interviews allowed Brilliant Digital to write engaging team profiles. Potential clients now feel they can relate to and engage with the team members, and – most importantly – trust them with their financial information.
Overall, the site is welcoming, and people want to spend time on it – they feel warm about us and our services.”
“Brilliant Digital also dealt with the technical side of the SEO. This technical skill, combined with user engagement, meant that North Advisory quickly rose to the top of page one. Ongoing marketing services include digital advertising and retargeting.
Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. The website delivered 20 new, high quality clients in the first year. And now the average is four leads and one great new client every week. Thanks to our new website, potential clients now clearly know what we are about,” says Marius.
By working in partnership with Brilliant Digital, North Advisory finally has a website that:
North Advisory now has an average of 200,000 impressions on their website per quarter, and they’ve seen an eight point improvement in page ranking on Google.
We have the know-how and years of experience to deliver a tailored, powerful digital marketing solution that will support your business growth.
We would love to get to know your business. Contact us today for an obligation-free chat to get the process started.
Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!
Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.
Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.
Positive: Professionalism, quality, responsiveness
Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.
Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.
But wait there’s more!
Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.
My website has been critical to my success. It is literally the face of my business… it’s the shop window.
I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.
Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.
Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!
We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.
We value that and we think the Brilliant Digital team has far exceeded our expectations.
We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.
Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.
This allowed us to get on with the more important issue of running our practice.
We have received lots of positive feedback regarding our website and mobile site from many of our patients.
When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.