Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy
Chartered Accountants North Advisory assumed that digital marketing wouldn’t deliver quality leads… so they hadn’t previously invested in online marketing. Instead, they had relied on referrals, which meant that lead flow was sporadic.
Relying on referrals also meant that prospects were only partially educated when they made contact with the business. This meant the time from first contact to closed business was often quite extended. They were in need of SEO lead generation marketing expertise.
That’s where Brilliant Digital came in.
“Like many accountants, we had always relied on referrals to grow our business. As digital marketing gathered momentum, we felt sure we were missing out on market share because we had a very poor digital presence, but we had no idea how to fix the problem,” says North Advisory partner Marius Fourie.
“Brilliant Digital created new core content on our website and implemented a digital advertising and marketing campaign. Digital marketing now delivers an average of four good leads every week. The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.”
We developed a robust digital strategy to create an online presence that reflects who North Advisory really is, and a lead generation strategy that connects them with their target market.
The team at Brilliant Digital achieved this through:
“The team at Brilliant Digital immediately understood the market we were trying to reach,” says Marius. “They spent time with us in a detailed strategy meeting.
Our old website didn’t reflect the changes in accounting technology. We are now a virtually paperless office, thanks to advances in cloud accounting software, and our new website reflects this.
Team interviews allowed Brilliant Digital to write engaging team profiles. Potential clients now feel they can relate to and engage with the team members, and – most importantly – trust them with their financial information.
Overall, the site is welcoming, and people want to spend time on it – they feel warm about us and our services.”
“Brilliant Digital also dealt with the technical side of the SEO. This technical skill, combined with user engagement, meant that North Advisory quickly rose to the top of page one. Ongoing marketing services include digital advertising and retargeting.
Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. The website delivered 20 new, high quality clients in the first year. And now the average is four leads and one great new client every week. Thanks to our new website, potential clients now clearly know what we are about,” says Marius.
By working in partnership with Brilliant Digital, North Advisory finally has a website that:
North Advisory now has an average of 200,000 impressions on their website per quarter, and they’ve seen an eight point improvement in page ranking on Google.
We have the know-how and years of experience to deliver a tailored, powerful digital marketing solution that will support your business growth.
We would love to get to know your business. Contact us today for an obligation-free chat to get the process started.