According to Head Florist Stefano Oliverio: “Our growth partnership with Brilliant Digital has helped us in so many ways. Other than just building a fantastic website, it really helped us develop our business and redefine where we wanted to go and where we needed to sit in the marketplace. So, now we dominate the flower industry in Sydney, and it’s largely thanks to branding, concept, strategy and design… and really homing in on how we were going to meet those demands.”
A & L’s previous digital brand was very old fashioned and failed to address the emerging Sydney market or take advantage of digital opportunities. Brilliant Digital provided a full-service branding and digital marketing solution. We used our product marketing knowledge and commercial mindset to develop an effective brand strategy.
Brand strategy considerations included:
Digital branding execution included:
The new brand meets the Sydney market and has allowed A & L to grow exponentially in product and service sales. Weekly online sales increased 16-fold.
As part of the audit, the Brilliant team did a full competitor analysis, followed by a gap analysis to highlight digital branding opportunities. We worked with Stefano to fine-tune the company’s business goals and assess how the digital brand supported these goals.
“Working with Brilliant Digital has been a dream come true. It didn’t just give us a beautiful website. It gave us a clear vision of where we needed to go to meet the demands of the market,” said Stefano.
Brilliant Digital delivered a fit-for-purpose e-commerce website, thanks to our deep understanding of all the elements involved in a successful project. Existing brand and data insights, a commercial mindset, SEO and the technical requirements of A & L were essential drivers.
E-commerce website development included:
The average value of transactions through the website has increased 100%, compared to sales prior to the new website.
According to Stefano: “Not only is the website brilliant, but it has helped us get everything that we needed in terms of branding… in terms of focus and vision, and making sure that we deliver everything from beginning to end. We were established in 1973. We were always a formidable force, but now, without a doubt, we are one of Sydney’s largest florists.”
Brilliant Digital then planned and continue to execute an effective marketing strategy with every activity strategised based on data insights to deliver the best possible return on investment for A & L.
Digital marketing execution includes:
According to Stefano: “We used to average about three or four website orders per week. At that stage, we didn’t place much emphasis on what a good website can yield. Now we’re getting 40-50 orders per week! Such unbelievable growth in just a short period of time. It’s really incredible. We don’t have 75 different confusing products anymore; we now have 25 available in three standard sizes. This really meets the demands of what our customers are looking for.”
Strategic blueprints, analysis and
optimisation for exponential
growth and impact.
Stunning designs and superior
functionality to generate
leads and drive sales.
Inspired digital magic across
content, SEO, branding, email,
video, photo and social.
Precisely target your audience
via Google, Bing, social ads,
native ads, SMS and MMS.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.