Financial Services Marketing
North Advisory had traditionally relied on referrals for business growth. This meant that prospects were only partially educated when they made contact with the business, so the sales process was often quite extended. Their business growth strategy required a powerful digital brand and performance strategy.
“Like many finance professionals, we had always relied on referrals to grow our business. As digital marketing gathered momentum, we felt sure we were missing out on market share because we had a very poor digital presence, but we had no idea how to fix the problem,” says North Advisory Partner Marius Fourie.
“Brilliant Digital created our brand and website and implemented a digital advertising and marketing campaign. The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.”
North Advisory’s previous digital brand was very technical and failed to address market concerns or take advantage of digital opportunities. Brilliant Digital provides a full-service branding and digital marketing solution. We used our financial services marketing knowledge and commercial mindset to develop an effective brand strategy.
Brand strategy considerations included:
Digital branding execution included:
The new brand allows the business to reach regional and national performance goals.
“The team at Brilliant Digital immediately understood the market we were trying to reach,” says Marius. “They spent time with us in a detailed strategy meeting. Our old brand didn’t reflect the changes in accounting technology. We are now a virtually paperless office, and our new brand reflects this. Potential clients now feel they can relate to and engage with the team members and – most importantly – trust us with their financial information.”
We strategically approached North Advisory’s website project based on the business’s performance goals. Existing data insights and regional and national opportunities were crucial drivers.
Key website planning included:
Key website services provided:
“Straight away, a steady flow of warmed-up leads began coming from North Advisory’s updated website. The website delivered 20 new, high-quality clients in the first year (2016). This volume has grown significantly every year since, delivering a superb return on investment,” says Marius.
Brilliant Digital approached North Advisory’s digital marketing strategy with a deep understanding of what would deliver the best returns for a financial services company. Key data insights and a deep understanding of SEO were key drivers that shaped our thinking and increased ROI.
Considerations and planning included:
Digital marketing execution includes:
Transparency is key to the partnership’s ongoing success.
We collect objective data in a targeted way, analyse it and use the results to support strategic decisions and business growth.
Centralised platforms with live customer data form the foundation of individualised business intelligence, delivering a clear competitive advantage because North Advisory can act quickly and precisely.
“Brilliant Digital also dealt with the technical side of the SEO. This technical skill, combined with user engagement, meant that North Advisory quickly rose to the top of page one. Ongoing marketing services include digital advertising and retargeting.”
Strategic blueprints, analysis and
optimisation for exponential
growth and impact.
Stunning designs and superior
functionality to generate
leads and drive sales.
Inspired digital magic across
content, SEO, branding, email,
video, photo and social.
Precisely target your audience
via Google, Bing, social ads,
native ads, SMS and MMS.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.