Brilliant Digital provided a full-service branding and digital marketing solution for Romar Engineering. We created high-performing digital brand assets for Romar that support the strategic and tactical plans of the company.
In the brand strategy phase, considerations included:
Digital branding execution included:
Today, Romar’s marketing is clear about the business they want and the type of customer they’re looking for.
According to Alan Lipman, “The logo and brand messaging we created with Brilliant Digital show a much stronger statement of intent. The team at Brilliant Digital has been instrumental in helping me drive the vision of what I had in my head for the business onto digital media.”
We strategically approached Romar’s website project based on the business’s performance goals. Existing data insights and national and global opportunities were crucial drivers.
Key planning considerations included:
Key services provided:
“Our old website reflected the state of the business back then… there was so much information, but it didn’t focus; it didn’t say who we were, what we did and how we did it,” says Alan. “Increasing the number and value of web enquiries were key drivers. Another intention was that the site should deliver more clarity to existing customers and our supplier base. That’s been driven by a change in our business philosophy, which is now reflected on the website.”
Brilliant Digital approached Romar Engineering’s digital marketing strategy with a deep understanding of what would deliver the best returns for an engineering company. Data insights were key drivers that shaped our thinking and increased ROI.
Considerations and planning included:
Transparency is key to the partnership’s ongoing success. Honest data analysis allows us to make holistic, strategic recommendations that advance performance against goals.
“We worked with the team at Brilliant Digital on what we wanted to achieve with the Romar brand and website. Our sales process can be very long, from three months to a year. The volume of quality leads now gives us a lot more opportunities to develop the best opportunities.
But to make money, we have to try to pick winners. Our new website is attracting the sorts of customers who think we can help them do what they need to do. Our enquiries are in and around our core competencies and driving the sort of work that we want to our company,” says Alan. “The marketing from Brilliant Digital has been top-notch.”
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