Engineering Marketing

Growth partnership

Engineering marketing


  • Website not generating business
  • Brand message ineffective
  • No performance analytics to support decision making


  • Digital branding – strategy and creation
  • Website design and development
  • Marketing strategy plan and execution


  • Website drives ideal enquiry
  • 100% growth in enquiry each year
  • Growth partnership, data-driven marketing

Ideal enquiries

from website

Brilliant Digital provided a full-service branding and digital marketing solution for Romar Engineering. We created high-performing digital brand assets for Romar that support the strategic and tactical plans of the company.

In the brand strategy phase, considerations included:

  • Brand development strategy
  • Brand repositioning
  • Brand extension and longevity
  • Brand differentiation
  • National and global market research and dynamics
  • Digital landscape
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Logo design
  • Colour palette
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Today, Romar’s marketing is clear about the business they want and the type of customer they’re looking for.

According to Alan Lipman, “The logo and brand messaging we created with Brilliant Digital show a much stronger statement of intent. The team at Brilliant Digital has been instrumental in helping me drive the vision of what I had in my head for the business onto digital media.”

100% growth

in website enquiries

We strategically approached Romar’s website project based on the business’s performance goals. Existing data insights and national and global opportunities were crucial drivers.

Key planning considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Key services provided:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

“Our old website reflected the state of the business back then… there was so much information, but it didn’t focus; it didn’t say who we were, what we did and how we did it,” says Alan. “Increasing the number and value of web enquiries were key drivers. Another intention was that the site should deliver more clarity to existing customers and our supplier base. That’s been driven by a change in our business philosophy, which is now reflected on the website.”


performance strategy

Brilliant Digital approached Romar Engineering’s digital marketing strategy with a deep understanding of what would deliver the best returns for an engineering company. Data insights were key drivers that shaped our thinking and increased ROI.

Considerations and planning included:

  • Business challenges and performance goals
  • Market sector requirements
  • Competitive position nationally and globally
  • Sales process
  • Content strategy
  • SEO strategy
  • Social media strategy
  • EDM strategy
  • Advertising strategy
  • Reporting strategy

Transparency is key to the partnership’s ongoing success. Honest data analysis allows us to make holistic, strategic recommendations that advance performance against goals.

“We worked with the team at Brilliant Digital on what we wanted to achieve with the Romar brand and website. Our sales process can be very long, from three months to a year. The volume of quality leads now gives us a lot more opportunities to develop the best opportunities.

But to make money, we have to try to pick winners. Our new website is attracting the sorts of customers who think we can help them do what they need to do. Our enquiries are in and around our core competencies and driving the sort of work that we want to our company,” says Alan. “The marketing from Brilliant Digital has been top-notch.”


When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach. 

Hugh Edmunds
Edcon Steel

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie
Pilot Air

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want. 

Alan Lipman
Romar Engineering

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam
Water Filters Australia

The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.

Marius Fourie
North Advisory


We are a full-service digital marketing agency offering
strategies that skyrocket your success, websites that WOW, content that converts and paid media that performs.

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Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
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