Distribution Marketing

Growth partnership

Distribution marketing


  • Website not generating business
  • Brand message ineffective
  • Marketing efforts ineffective


  • Digital brand strategy plan and execution
  • Website design and development
  • Performance strategy plan and execution


  • Website drives ideal enquiry
  • 40% growth in enquiry each year
  • 35% growth in organic traffic each year

Ideal enquiries

from website

OSA’s previous digital brand message was very technical and failed to address market concerns and take advantage of digital opportunities. Brilliant Digital provided a full-service branding and digital marketing solution. We used our sector knowledge and commercial mindset to develop an effective brand strategy.

Brand strategy considerations included:

  • Brand positioning
  • Brand extension and longevity
  • Brand differentiation
  • National market research and dynamics
  • Digital landscape
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

The new brand consistently delivers increasing volumes of ideal enquiries and supports the business growth goals. According to Dennis Zilic, OSA CEO, “It’s all about the brand… the message is clear and we pop up on searches more often. All the data measuring our market segments has grown. The traffic is fantastic, so we’re very happy with the end result.”

40% growth

in leads each year

We strategically approached OSA’s website project based on the business’s performance goals. Existing data insights and sector opportunities were crucial drivers.

Man showing a product to a customer

Key website planning considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Product structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Key website services provided:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • SEO execution
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

Dennis couldn’t be happier with the result. “We didn’t have any presence, and now we are very strong. If you do a Google search, we come up first. Our website, from what my customers tell me, is fantastic.”

So, with the website we built for OSA, we injected the WHY into the content and the design. And this all happened over a short six-week period.

35% annual growth

in organic traffic

Brilliant Digital approached OSA’s digital marketing strategy with a deep understanding of what would deliver the best returns for a distribution company. Key data insights are crucial drivers that shape our thinking and deliver maximum ROI.

Performance strategy planning considered:

  • Business challenges and performance goals
  • Market sector requirements
  • Competitive position nationally and globally
  • Sales process
  • Content strategy
  • SEO strategy
  • Social media strategy
  • EDM strategy
  • Advertising strategy
  • Reporting strategy

Digital marketing services include:

  • Content calendar creation and management
  • Deadline management
  • Research and interview
  • Copywriting
  • Technical content
  • Brochure content
  • Social media content
  • Data entry
  • Image management
  • Editing and proofreading
  • SEO
  • Advertising copywriting and creative
  • A/B testing
  • Advertising budget optimisation
  • Transparent data and results analysis compared to KPIs
  • Data-led performance strategy and recommendations
  • ROI assessment and recommendations
  • Website hosting, updates and management

According to Dennis: “The Brilliant Digital team is constantly updating the website content for us, rather than me dragging out one of my staff. They are on top of it for us on a weekly basis doing things and adding value. The writers at Brilliant Digital are great. Sometimes customers just want something from me straight away and Brilliant Digital makes me look good because I can get it to my customer in that short a time.”


When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach. 

Hugh Edmunds
Edcon Steel

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie
Pilot Air

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want. 

Alan Lipman
Romar Engineering

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam
Water Filters Australia

The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.

Marius Fourie
North Advisory


We are a full-service digital marketing agency offering
strategies that skyrocket your success, websites that WOW, content that converts and paid media that performs.

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Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.

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