OSA’s previous digital brand message was very technical and failed to address market concerns and take advantage of digital opportunities. Brilliant Digital provided a full-service branding and digital marketing solution. We used our sector knowledge and commercial mindset to develop an effective brand strategy.
Brand strategy considerations included:
Digital branding execution included:
The new brand consistently delivers increasing volumes of ideal enquiries and supports the business growth goals. According to Dennis Zilic, OSA CEO, “It’s all about the brand… the message is clear and we pop up on searches more often. All the data measuring our market segments has grown. The traffic is fantastic, so we’re very happy with the end result.”
We strategically approached OSA’s website project based on the business’s performance goals. Existing data insights and sector opportunities were crucial drivers.
Key website planning considerations included:
Key website services provided:
Dennis couldn’t be happier with the result. “We didn’t have any presence, and now we are very strong. If you do a Google search, we come up first. Our website, from what my customers tell me, is fantastic.”
So, with the website we built for OSA, we injected the WHY into the content and the design. And this all happened over a short six-week period.
Brilliant Digital approached OSA’s digital marketing strategy with a deep understanding of what would deliver the best returns for a distribution company. Key data insights are crucial drivers that shape our thinking and deliver maximum ROI.
Performance strategy planning considered:
Digital marketing services include:
According to Dennis: “The Brilliant Digital team is constantly updating the website content for us, rather than me dragging out one of my staff. They are on top of it for us on a weekly basis doing things and adding value. The writers at Brilliant Digital are great. Sometimes customers just want something from me straight away and Brilliant Digital makes me look good because I can get it to my customer in that short a time.”
Strategic blueprints, analysis and
optimisation for exponential
growth and impact.
Stunning designs and superior
functionality to generate
leads and drive sales.
Inspired digital magic across
content, SEO, branding, email,
video, photo and social.
Precisely target your audience
via Google, Bing, social ads,
native ads, SMS and MMS.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.