Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy
Architect firm Playoust Churcher topped all the Google searches, but the enquiries they were getting were no good. “We were wasting a fair bit of time filtering out which clients and which jobs we really wanted to work with,” says founder Brett Churcher.
Something had to change. They were in need of a digital marketing expert for architecture firms. And that’s how they found Brilliant Digital. Brett felt very strongly that it was critical to increase the company’s engagement with prospective clients… and he knew he needed more than just SEO to engage his clients.
“We tried to do a bit of digital marketing ourselves and we wrote a few blogs and things. As architects, we love writing. But our blogs became a description of the projects themselves, rather than anything customer focused.
Everything was from an architect’s point of view – we found it fascinating, but it wasn’t actually meeting any customer needs!”
They delegated blogging amongst the team, making it hard to maintain a consistent style and tone.
The articles weren’t hitting the market point for their clients, and without a holistic strategy, they weren’t having a significant effect on sales.
Until Brett met Deb Croucher and engaged the digital strategy services of Brilliant Digital.
We developed a robust digital strategy to create an online presence that reflects who Playoust Churcher really is, and an SEO strategy that connects them with their target market.
The team at Brilliant Digital achieved this through:
“When we first sat down with Deb, she straight away identified several unique points about our business that we weren’t capitalising on.”
Deb talked with all the staff and drew out their unique stories.
There was a wealth of skills and talents amongst the team that they weren’t communicating to prospective clients.
Deb also worked with the team to determine what they wanted to do with the business and the directions they wanted to pursue.
Equally importantly, they identified the areas they weren’t so passionate about.
When Brilliant Digital rebuilt the Playoust Churcher website, the messaging was very clear in identifying who Playoust Churcher is.
“We now have a website that showcases our projects and tells our story about who we are and how we solve our clients’ problems.”
Brilliant Digital structured the website for Playoust Churcher in a way that takes visitors on a journey, strategically educating clients and filtering out the wrong leads as well as attracting the right ones. “We no longer get requests to build carports or pergolas, thank goodness. People can see from the get-go that we build and renovate high-end homes. The leads we get now are the leads we want. It has really freed up a lot of our time.”
Playoust Churcher now gets between 10 and 15 warm leads per month through their website. Their business has flourished to such an extent that they had to employ more staff!
The new website has also shortened the team’s sales cycle.
Prospective clients spend a lot of time perusing the website, so all the important information is there for them to absorb at their own pace.
By the time people sit down with the Playoust Churcher team for the initial interview, they know what the business does, they know what they want, and they are ready to purchase.
“Our customers all spend significant time researching us and our projects before they pick up the phone.
The sales cycle is definitely shorter now. Our customers come to us already knowing who we are: our building philosophy, our capabilities and the sorts of projects we are interested in. They’ve investigated our previous work and decided that we are the right team for them.
Thanks to our website, by the time they walk through our door, they’ve already decided they want to work with us.”
But it wasn’t.
“Building our first website had been a very stressful exercise and I wasn’t eager to repeat the process.”
Brilliant Digital specifically designs its websites in a way to minimise downtime – they build layers of protection into the design – and an operations team monitors the site 24/7. Brilliant Digital guaranteed Brett (twice) that Playoust Churcher’s site would not fail.
“The website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.
Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy.”
Imagine that. Getting all those qualified leads straight to your inbox. Having a website that accurately tells your target audience who you are… and establishing trust between you and them.
Call us today to kickstart your journey to digital marketing success. We’d love to hear from you.