Digital strategy and full service marketing for Playoust Churcher

Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy

BD - Brett Churcher

A message that hits the market just right -

thanks to a website based on a powerful SEO strategy

Architect firm Playoust Churcher topped all the Google searches, but the enquiries they were getting were no good. “We were wasting a fair bit of time filtering out which clients and which jobs we really wanted to work with,” says founder Brett Churcher.

Something had to change. They were in need of a digital marketing expert for architecture firms. And that’s how they found Brilliant Digital. Brett felt very strongly that it was critical to increase the company’s engagement with prospective clients… and he knew he needed more than just SEO to engage his clients.

  • The problem: DIY marketing and poor SEO meant they weren’t getting relevant leads.
  • Our solution: Digital branding, UX website, SEO, web design and content planning.
  • The results: Qualified leads that convert into sales and a strong digital presence!
BD- Playoust Churcher Digital Marketing

Blogs that were just too… technical

“We tried to do a bit of digital marketing ourselves and we wrote a few blogs and things. As architects, we love writing. But our blogs became a description of the projects themselves, rather than anything customer focused.

Everything was from an architect’s point of view – we found it fascinating, but it wasn’t actually meeting any customer needs!”

They delegated blogging amongst the team, making it hard to maintain a consistent style and tone.

The articles weren’t hitting the market point for their clients, and without a holistic strategy, they weren’t having a significant effect on sales.

Until Brett met Deb Croucher and engaged the digital strategy services of Brilliant Digital.

What Brilliant Digital delivered for Playoust Churcher

We developed a robust digital strategy to create an online presence that reflects who Playoust Churcher really is, and an SEO strategy that connects them with their target market.

BD- Playoust Churcher Website

The team at Brilliant Digital achieved this through:

  • Digital strategy
  • Digital branding
  • Website design and UX
  • Market-facing website development
  • Website content
  • Value articulation
  • Photography
  • SEO strategy and execution
  • Advertising, social media and newsletters
  • Ongoing content product – blogging
  • Reporting
  • Strategic refinement
Well lighted big house

Getting their UVP spot on

“When we first sat down with Deb, she straight away identified several unique points about our business that we weren’t capitalising on.”

Deb talked with all the staff and drew out their unique stories.

There was a wealth of skills and talents amongst the team that they weren’t communicating to prospective clients.

Deb also worked with the team to determine what they wanted to do with the business and the directions they wanted to pursue.

Equally importantly, they identified the areas they weren’t so passionate about.

When Brilliant Digital rebuilt the Playoust Churcher website, the messaging was very clear in identifying who Playoust Churcher is.

“We now have a website that showcases our projects and tells our story about who we are and how we solve our clients’ problems.”

Two architect wearing hard hats checking a plan

So many leads, they had to grow their team!

Brilliant Digital structured the website for Playoust Churcher in a way that takes visitors on a journey, strategically educating clients and filtering out the wrong leads as well as attracting the right ones. “We no longer get requests to build carports or pergolas, thank goodness. People can see from the get-go that we build and renovate high-end homes. The leads we get now are the leads we want. It has really freed up a lot of our time.”

Playoust Churcher now gets between 10 and 15 warm leads per month through their website. Their business has flourished to such an extent that they had to employ more staff!

Multiple houses in a village

The website is now a powerful sales tool

The new website has also shortened the team’s sales cycle.

Prospective clients spend a lot of time perusing the website, so all the important information is there for them to absorb at their own pace.

By the time people sit down with the Playoust Churcher team for the initial interview, they know what the business does, they know what they want, and they are ready to purchase.

“Our customers all spend significant time researching us and our projects before they pick up the phone.

The sales cycle is definitely shorter now. Our customers come to us already knowing who we are: our building philosophy, our capabilities and the sorts of projects we are interested in. They’ve investigated our previous work and decided that we are the right team for them.

Thanks to our website, by the time they walk through our door, they’ve already decided they want to work with us.”

Playoust Churcher website in a mobile phone with a house behind

“I thought it would be stressful”

But it wasn’t.

“Building our first website had been a very stressful exercise and I wasn’t eager to repeat the process.”

Brilliant Digital specifically designs its websites in a way to minimise downtime – they build layers of protection into the design – and an operations team monitors the site 24/7. Brilliant Digital guaranteed Brett (twice) that Playoust Churcher’s site would not fail.

“The website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy.”

We could do this for your business, too

Imagine that. Getting all those qualified leads straight to your inbox. Having a website that accurately tells your target audience who you are… and establishing trust between you and them.

Call us today to kickstart your journey to digital marketing success. We’d love to hear from you.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel