Digital marketing | Content marketing | Operating system | UX web design | Brand strategy
Sydney-based Taekwondo club Power with Purpose was one of many businesses that were severely affected by lockdown in recent years.
Fortunately, they were able to shift very quickly to virtual classes to continue the business, because they already had an existing digital presence and a team of digital marketing experts (aka Brilliant Digital, of course) they could turn to for support with the transition.
So how did they get to such an empowering position in the first place? They started out without a strong digital presence before partnering with Brilliant Digital.
Founder Michael Rahn made the decision to upgrade his website early in 2020… and it couldn’t have come at a better time.
“We now have a lot more blogs and learning tools. Our website is like a 24-hour a day teacher,” Michael explains.
Working with Michael is a dream for us at Brilliant Digital.
We are unapologetically picky about who we work with. Our clients need to be on board with our proven process from the beginning.
“It takes time and hard work to build a powerful and effective digital brand,” explains Brilliant Digital Founding Director Deb Croucher.
“Michael and the team at Power with Purpose have worked hard in partnership with us to build a really strong website and social media presence and a loyal following online. The results in terms of sustained business growth over many years are impressive.”
In the early days of the pandemic, Michael was keeping an eye on the global situation. He predicted partial shutdowns may be coming… but nothing could have prepared him for the complete closure that followed.
Thankfully, he had prepared for a possible move to virtual classes. This meant Power with Purpose was able to service 130 students online, with classes five days a week during the shutdown period.
“Thanks to our website, we had a calendar with all of our details for students to book into. We could communicate with our students very quickly and effectively because we were already set up to do so.
The virtual classes were so successful that we now run permanent online classes. We could reach people we wouldn’t normally reach and that’s really cool.”
“If one of the team rings up and says, ‘We want to change this,’ I’m almost asking why they are telling me. Just go and do it!” he laughs.
The results Brilliant Digital has achieved speak for themselves.
“The leads I get are quality leads. The targeting is perfect. We get exactly the right people ringing up and asking for exactly the right product. That saves a lot of time.
The advice from the team at Brilliant Digital is always spot on… it never misses.”
Deb explains: “The key to getting the perfect leads through digital marketing is getting the initial digital brand correct.”
If your situation sounds remotely similar to that of Michael, you’ll be in good hands with us at Brilliant Digital.
We are really passionate about supporting our clients through the ups and downs of business, using our digital marketing capability to grow their brands to weather whatever storm comes.
Get in touch with us to start the conversation.