Content marketing for Power with Purpose

Digital marketing | Content marketing | Operating system | UX web design | Brand strategy

Lockdown cans face to face training…

No problem for these guys!

Sydney-based Taekwondo club Power with Purpose was one of many businesses that were severely affected by lockdown in recent years.

Fortunately, they were able to shift very quickly to virtual classes to continue the business, because they already had an existing digital presence and a team of digital marketing experts (aka Brilliant Digital, of course) they could turn to for support with the transition.

So how did they get to such an empowering position in the first place? They started out without a strong digital presence before partnering with Brilliant Digital.

In short:

  • Their problem: They struggled to get the right type of traffic to their website.
  • Our solution: Revamped website, new operating system and content marketing.
  • The results: Multiple qualified leads and a seamless online training experience!
Men playing taekwondo

“Our website is a 24-hour teacher”

Founder Michael Rahn made the decision to upgrade his website early in 2020… and it couldn’t have come at a better time.

“We now have a lot more blogs and learning tools. Our website is like a 24-hour a day teacher,” Michael explains.

Working with Michael is a dream for us at Brilliant Digital.

We are unapologetically picky about who we work with. Our clients need to be on board with our proven process from the beginning.

“It takes time and hard work to build a powerful and effective digital brand,” explains Brilliant Digital Founding Director Deb Croucher.

“Michael and the team at Power with Purpose have worked hard in partnership with us to build a really strong website and social media presence and a loyal following online. The results in terms of sustained business growth over many years are impressive.”

Power with Purpose website in a mobile phone

What Brilliant Digital delivered

Deb and her team delivered:

Two men wearing a taekwondo uniform with black belt

Online classes saved their business

In the early days of the pandemic, Michael was keeping an eye on the global situation. He predicted partial shutdowns may be coming… but nothing could have prepared him for the complete closure that followed.

Thankfully, he had prepared for a possible move to virtual classes. This meant Power with Purpose was able to service 130 students online, with classes five days a week during the shutdown period.

“Thanks to our website, we had a calendar with all of our details for students to book into. We could communicate with our students very quickly and effectively because we were already set up to do so.

The virtual classes were so successful that we now run permanent online classes. We could reach people we wouldn’t normally reach and that’s really cool.”

There’s trust. Full stop.

“If one of the team rings up and says, ‘We want to change this,’ I’m almost asking why they are telling me. Just go and do it!” he laughs.

The results Brilliant Digital has achieved speak for themselves.

“The leads I get are quality leads. The targeting is perfect. We get exactly the right people ringing up and asking for exactly the right product. That saves a lot of time.

The advice from the team at Brilliant Digital is always spot on… it never misses.”

Deb explains: “The key to getting the perfect leads through digital marketing is getting the initial digital brand correct.”

Are you ready for real content marketing results?

If your situation sounds remotely similar to that of Michael, you’ll be in good hands with us at Brilliant Digital.

We are really passionate about supporting our clients through the ups and downs of business, using our digital marketing capability to grow their brands to weather whatever storm comes.

Get in touch with us to start the conversation.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel