Content marketing & SEO services for Ian Donald Optometrist

Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy

Ian Donald website browsed on different gadgets desktop monitor, tablet and mobile phone

How storytelling and marketing changed this business -

thanks to a robust strategy and strong SEO

Ian Donald Optometrist had been relying on traditional marketing methods but needed a fresh start and a strong move into the digital age.

Ian Donald explains how digital marketing, tailored to his B2C optometry company, changed his business while maintaining his traditional customer service ethic.

  • Their problem: Outdated website and no time to focus on digital marketing themselves.
  • Our solution: A powerful website strategy and compelling, SEO-rich content.
  • The results: Brand consistency and goal conversions that bring new clients to their door!
Optometrist checking the eye of a patient

The right team for the job

“We didn’t have the right person to take control of our digital marketing. Finding Brilliant Digital has been fantastic. To have someone who knows what it’s all about has been great and is working well for us.

Everyone on the team is so easy to deal with and very professional. They’re very knowledgeable about their area of expertise. I’m glad I made the move!” explains Ian.

Deb Croucher interviewed me and defined the strategy. And she brought writers in to talk to me and the staff. It was a pretty straightforward process.

Deb has that personality you feel you can trust straight away. I got the feeling that she’s been in a similar situation to me.”

What Brilliant Digital delivered for Ian Donald

We developed a robust digital strategy to create an online presence that reflects who Ian Donald Optometrist really is, and an SEO strategy that will connect them with their target market.

Woman holding an eyeglasses with a mobile phone behind

The team at Brilliant Digital achieved this through:

A doctor holding an eyeglasses

“I have faith in Deb and her team”

“I still struggle to wrap my head around how it all works; using Facebook and targeting the right market… but I have faith in Deb and her team to make it work for me. They know what they’re doing. If I trust someone, I know I can delegate to them – I am happy to do that.

It feels like a partnership for sure. If I wanted more input or if I wanted to burrow into specifics, Brilliant Digital would be happy for me to do so.

I have faith in Brilliant Digital to do the job for me; it couldn’t be a better partnership.”

Woman wearing an eyeglasses standing beside a zoomed mobile phone with an Optometrist website

The marketing strategy WORKS

“We have always relied on our great customer service generating word of mouth referrals. But Brilliant Digital brings in the people who might not have been past before… and keeps our brand in people’s minds.

I would say digital marketing is a good, very worthwhile investment to make in your business. If you have any hesitation or uncertainty about how well it can work, put those fears aside and go for it! We’ve been with Brilliant Digital for a couple of years now and we’re busier than we’ve ever been. It’s amazing how the whole thing comes about…”

Your story can sound like this

We’re dedicated to helping like-minded businesses around Australia grow their digital presence and find a true connection with their target audience. We’ve been doing it for years – we’re good at this.

To find out how content marketing and SEO can transform your business, contact us today.


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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel