Branding and website design for First Financial

Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy

Turning a business around -

thanks to powerful digital marketing and branding solutions

Principal and Managing Director Chris White and the team at First Financial pride themselves on looking for the optimal way of doing business.

But an ineffective website meant that for a long time they were ‘the best-kept secret in Melbourne’.

Partnering with Brilliant Digital as a digital marketing expert for online branding and web design has turned their business around and their leads have skyrocketed.

  • Their problem: A website with no brand story and no ROI in digital marketing.
  • Our solution: Website transformation into useful information hub and brilliant UX.
  • The results: Qualified leads that convert into sales and a strong digital presence!
Business people having a meeting in a boardroom

Getting the message to the right people

“It was very important for me to get our brand message out to compete in the market,” says Chris.

“I saw Deb Croucher do a presentation at a seminar. She explained to us very clearly that you must have a good website that people can land on.

We had a website, but we weren’t convinced it was the best we could have.

Now we have a much better information hub for prospective clients to land on and get all the information they need, and it’s something we can build on. I was really happy we made the commitment to rebuild the site – it was a great investment for us.”

What Brilliant Digital delivered for First Financial

We developed a robust digital strategy to create an online presence that reflects who First Financial really is, and an SEO strategy that will connect them with their target market.

Businessman wearing corporate attire smiling at the camera with desktop monitor behind him

The team at Brilliant Digital achieved this through:

Man wearing suit and tie with a financial website browsed in the desktop monitor

Social proof and compelling content

“Deb’s strategy was something I could put my trust in. And the other thing that resonated with us was when she talked about client stories and how important they are for the website.

Having the opportunity to reset and start that again has really been positive. The client stories on our site are now very powerful.

Our website content allows our prospects to get an insight into what makes our clients and our partners tick.

An important part of what Brilliant Digital does for us is provide regular content for blogs… this is another channel through which we can market to our clients.”

Couple happily wearing rollerblades strolling on the road

Fast increase in leads

“The number of leads we now get has increased considerably since we started our journey with Brilliant Digital.

We’re already seeing three or four leads per week, whereas before we would only get one per month. What Brilliant Digital is doing is working.

If you consider yourself too busy to invest in digital marketing, it doesn’t matter – it’s not about time – there’s no way I could do this myself even if I had an extra 10 hours per week… I don’t have the expertise.

You need to partner with someone who knows what they’re doing.”

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
    HSEQ

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel