Digital marketing | Content marketing | UX web design | Brand strategy | Product refinement
It’s been several years since we first started working with Optical Solutions Australia to build their website… and since then they’ve enjoyed qualified leads, real connections with their customers and real results that speak for themselves.
It also put them on the map internationally and allowed them to be found and acquired by a major international company.
At Brilliant Digital, we don’t deliver a website and walk away… the website is only the beginning. Our strategic digital marketing plan for this B2B distribution company resulted in extraordinary business growth.
OSA co-founder Dennis Zilic knows how valuable our unique approach to B2B digital marketing has been for his business. When they first came to us, they had a website, but it was missing a true connection with its target market. Brilliant Digital Founder Deb Croucher reiterated the need for OSA to make an emotional connection with its target market right from the start.
“Because their previous website was very technical, it was missing an emotional connection. And it was missing the key messaging and storytelling element,” says Deb.
So, with the website we built for OSA, we injected the WHY into the content and the design. And this all happened over a short six-week period.
Dennis couldn’t be happier with the result. “We didn’t have any presence and now I believe we are very strong. If you do a Google search, we come up first. Our website, from what my customers tell me, is fantastic.”
“The Brilliant Digital team is constantly updating the content for us, rather than me dragging out one of my staff. They are on top of it for us on a weekly basis doing things and adding value.
The writers at Brilliant Digital are great. Sometimes customers just want something straight away from me and Brilliant Digital makes me look good because I can get it to my customer in that short a time,” says Dennis.
A solid brand strategy drives everything we do. It informs the design, and we weave the brand through every page of content we write.
“It’s all about the brand… we pop up on searches more often. All the material they show to me to measure all our market segments that we’re trying to hit, it’s all grown. The traffic is fantastic, so we’re very happy with the end result,” says Dennis.
Deb says, “A huge impact that we’ve had on OSA is providing them with professionals with a high-level skill set working solely on their business.”
The websites we build generate leads. Many of our clients are blown away by the number of leads they start receiving so soon after launching their new website. And OSA is no different.
“We get many many leads a week, and the current strike rate varies in different states. The ones that go to WA – they’re almost 100%. So, every lead that we generate off the website that goes to WA turns into an order. We’re very happy with that,” says Dennis.
The great thing about digital marketing is that it’s measurable. You can measure, track and refine as you go. We always talk to our clients about the numbers and how they are tracking… and then support them with conversion strategies where required.
Deb has spent years pulling together a team of Australia’s most successful industry specialists.
“We have digital strategists who know how to put a strategy together for a company like OSA… to grow their digital footprint and grow their brand online and to deliver the qualified, educated lead they’re looking for,” says Deb.
“Our storytellers weave technical information into content that’s entertaining and informative, that non-technical people can understand.
They also brief video makers who can create amazing videos around that content.
We have digital designers who create beautiful websites, newsletters and banners… everything that looks really cool.
We have programmers who make sure our websites are well built so they don’t get hacked and they work across all platforms. We have SEO specialists to make sure they come up on Google for all the right keywords.
And advertising and social media experts who make sure that the key messaging is seen by multiple people across multiple platforms.
There’s no way a small business in Australia can afford to put that team in-house. It’s just too expensive. So, by providing a complete end-to-end solution, we’re able to put that team in-house for them, by giving them hours of each expert’s time.”
If, like Dennis, you are searching for a B2B digital marketing solution that will strengthen your brand position and get those leads coming through, then end your search with us.
We specialise in B2B websites and online marketing that deliver sustained results.
Contact us today for a no-obligation chat.