B2B digital marketing solutions for OSA

Digital marketing | Content marketing | UX web design | Brand strategy | Product refinement

Extraordinary business growth

Thanks to a strong digital marketing plan

It’s been several years since we first started working with Optical Solutions Australia to build their website… and since then they’ve enjoyed qualified leads, real connections with their customers and real results that speak for themselves.

It also put them on the map internationally and allowed them to be found and acquired by a major international company.

At Brilliant Digital, we don’t deliver a website and walk away… the website is only the beginning. Our strategic digital marketing plan for this B2B distribution company resulted in extraordinary business growth.

  • Their problem: Product solutions but without a strong supporting digital brand.
  • Our solution: A website that showcases OSA’s expertise and unique value.
  • The results: Soaring organic traffic and goal completion increase of 12,000%!
Man showing a product to a customer

“We now come up first in Google”

OSA co-founder Dennis Zilic knows how valuable our unique approach to B2B digital marketing has been for his business. When they first came to us, they had a website, but it was missing a true connection with its target market. Brilliant Digital Founder Deb Croucher reiterated the need for OSA to make an emotional connection with its target market right from the start.

“Because their previous website was very technical, it was missing an emotional connection. And it was missing the key messaging and storytelling element,” says Deb.

So, with the website we built for OSA, we injected the WHY into the content and the design. And this all happened over a short six-week period.

Dennis couldn’t be happier with the result. “We didn’t have any presence and now I believe we are very strong. If you do a Google search, we come up first. Our website, from what my customers tell me, is fantastic.”

What Deb and her team delivered

OSA website with concept of cables

At Brilliant Digital, we pair killer websites with a practical approach to ongoing marketing. It all comes back to using your website and messaging to speak directly to your ideal client.

We delivered:

CCTV beside a desktop monitor

Content really is key

For OSA, we use regular website content with SEO, advertising, social media and EDMs (email marketing) to bring new customers to a website and convert them into leads.

“The Brilliant Digital team is constantly updating the content for us, rather than me dragging out one of my staff. They are on top of it for us on a weekly basis doing things and adding value.

The writers at Brilliant Digital are great. Sometimes customers just want something straight away from me and Brilliant Digital makes me look good because I can get it to my customer in that short a time,” says Dennis.

Optical solutions store

The magic starts with a brand

A solid brand strategy drives everything we do. It informs the design, and we weave the brand through every page of content we write.

“It’s all about the brand… we pop up on searches more often. All the material they show to me to measure all our market segments that we’re trying to hit, it’s all grown. The traffic is fantastic, so we’re very happy with the end result,” says Dennis.

Deb says, “A huge impact that we’ve had on OSA is providing them with professionals with a high-level skill set working solely on their business.”

Network cables connected to a router

REAL leads straight to their inbox

The websites we build generate leads. Many of our clients are blown away by the number of leads they start receiving so soon after launching their new website. And OSA is no different.

“We get many many leads a week, and the current strike rate varies in different states. The ones that go to WA – they’re almost 100%. So, every lead that we generate off the website that goes to WA turns into an order. We’re very happy with that,” says Dennis.

The great thing about digital marketing is that it’s measurable. You can measure, track and refine as you go. We always talk to our clients about the numbers and how they are tracking… and then support them with conversion strategies where required.

Woman looking at the camera while with colleagues working in one table

Working with B2B digital marketing specialists

Deb has spent years pulling together a team of Australia’s most successful industry specialists.

“We have digital strategists who know how to put a strategy together for a company like OSA… to grow their digital footprint and grow their brand online and to deliver the qualified, educated lead they’re looking for,” says Deb.

“Our storytellers weave technical information into content that’s entertaining and informative, that non-technical people can understand.

They also brief video makers who can create amazing videos around that content.

We have digital designers who create beautiful websites, newsletters and banners… everything that looks really cool.

We have programmers who make sure our websites are well built so they don’t get hacked and they work across all platforms. We have SEO specialists to make sure they come up on Google for all the right keywords.

And advertising and social media experts who make sure that the key messaging is seen by multiple people across multiple platforms.

There’s no way a small business in Australia can afford to put that team in-house. It’s just too expensive. So, by providing a complete end-to-end solution, we’re able to put that team in-house for them, by giving them hours of each expert’s time.”

This could be your story, too

If, like Dennis, you are searching for a B2B digital marketing solution that will strengthen your brand position and get those leads coming through, then end your search with us.

We specialise in B2B websites and online marketing that deliver sustained results.

Contact us today for a no-obligation chat.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel