Facebook Advertising Secret Sauce

Facebook advertising is delivering fantastic returns on investment for many of our clients.

The extensive small data the social media giant holds about all of us allows marketers to seek out their targets with incredible precision. For you this means you don’t waste advertising spend targeting people who will never be interested in your services.

Then once you find your target you can make them to pay attention to your marketing material for a very low cost… if you know how.

Faebook Advertising

Here's some of Brilliant Digital's Secret Sauce...

1. Entertain

This is important because if you want

  • Facebook to show your Ads
  • people to stop scrolling and notice you and
  • the cost per click to stay low…

You must entertain.

A boring post about your services simply won’t work.

Stories are a superb way for businesses to entertain their market.

A snippet from a case study with a real picture and some story highlights will stop the thumb mid scroll.

2. Destination Website

Send the traffic to your website.

Facebook encourages you to keep the interaction on their site by getting you to encourage ‘Likes’ for example. But if you do this you have no control over the traffic because you don’t own the platform.

Send them to your website and you take control. You own the platform. You can guide the traffic where you choose. For example to content you control and own.

3. Brainstorm new markets

If you’re trying to reach new markets think outside the square.

What do you know about people who already buy your product or services?

What age are they?
What sex?
Where do they live?
What are their hobbies and interests?
Job titles?
How much money do they earn?
Do they already buy similar non-competing products to yours?

Facebook allows you to target by many demographics like this – the most powerful is buying behaviour similar to the one you want.

Think hard. It’s worth a bit of brain power.

Gary

4. Re-target existing markets

Heard of Gary Vaynerchuk? He’s a social media guru.

He describes re-targeting or re-marketing like boxing.
Jab. Jab. Jab. Cross.

Hit them with a message.
Hit them again.
And again.
Then ask for the sale.

And it works.

Put Facebook’s pixel into your website and you can track everyone who clicks through to your site and then target them again and again.  For a very low spend.

Google Analytics Conversion

5. Measure return

Here’s an old marketing quote.

“50% of our marketing works really well. We just don’t know which 50%”

Thankfully those days are over.

Thanks to the digital revolution you can measure everything.

 

You know exactly which Ads deliver the best engagement, the most website clicks and the most conversions to phone call or sale.

There is nowhere for ineffective marketing to hide anymore.

And no excuses.

Brilliant Digital News and Events

Faebook Advertising
Why are digital assets so vital in today’s business world?

Digitisation is a tsunami of unprecedented proportions sweeping relentlessly across the business landscape with no respect for geographical borders, your loyal team or the blood sweat and tears you’ve put into building your organisation.

Faebook Advertising
Why you need to have a complete understanding to get a result with digital marketing

It’s time for businesses to know more than just ‘a little bit’. Businesses must understand the importance of establishing a holistic approach to digital marketing. Understanding the benefits of a complete digital marketing solution will help businesses build a strong and powerful digital brand and strategically contribute value to the market.

Faebook Advertising
Leveraging the family business advantage

We are tired. Tired of being sold to, everywhere we turn. The market is over mass advertising. The 'buy this because it’s the best' no longer works. With the development of the internet, consumers have unlimited choices.

Contact Brilliant Digital

Get in touch today. We’d love to help you with your website and digital marketing challenges.

chat icon
Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164

02 9939 5223

Google Partner