Facebook Advertising Secret Sauce
Facebook advertising is delivering fantastic returns on investment for many of our clients.
The extensive small data the social media giant holds about all of us allows marketers to seek out their targets with incredible precision. For you this means you don’t waste advertising spend targeting people who will never be interested in your services.
Then once you find your target you can make them to pay attention to your marketing material for a very low cost… if you know how.
Here's some of Brilliant Digital's Secret Sauce...
1. Entertain
This is important because if you want
- Facebook to show your Ads
- people to stop scrolling and notice you and
- the cost per click to stay low…
You must entertain.
A boring post about your services simply won’t work.
Stories are a superb way for businesses to entertain their market.
A snippet from a case study with a real picture and some story highlights will stop the thumb mid scroll.
2. Destination Website
Send the traffic to your website.
Facebook encourages you to keep the interaction on their site by getting you to encourage ‘Likes’ for example. But if you do this you have no control over the traffic because you don’t own the platform.
Send them to your website and you take control. You own the platform. You can guide the traffic where you choose. For example to content you control and own.
3. Brainstorm new markets
If you’re trying to reach new markets think outside the square.
What do you know about people who already buy your product or services?
What age are they?
What sex?
Where do they live?
What are their hobbies and interests?
Job titles?
How much money do they earn?
Do they already buy similar non-competing products to yours?
Facebook allows you to target by many demographics like this – the most powerful is buying behaviour similar to the one you want.
Think hard. It’s worth a bit of brain power.
4. Re-target existing markets
Heard of Gary Vaynerchuk? He’s a social media guru.
He describes re-targeting or re-marketing like boxing.
Jab. Jab. Jab. Cross.
Hit them with a message.
Hit them again.
And again.
Then ask for the sale.
And it works.
Put Facebook’s pixel into your website and you can track everyone who clicks through to your site and then target them again and again. For a very low spend.
5. Measure return
Here’s an old marketing quote.
“50% of our marketing works really well. We just don’t know which 50%”
Thankfully those days are over.
Thanks to the digital revolution you can measure everything.
You know exactly which Ads deliver the best engagement, the most website clicks and the most conversions to phone call or sale.
There is nowhere for ineffective marketing to hide anymore.
And no excuses.
