Content Writing 2 – Content Marketing


If you do it right, content marketing has the power to transform your business. In this course, our content experts will teach you how to create killer content, and use it strategically to get results.


If you’ve heard it once, you’ve heard it a thousand times - content is king. Knowing that content is crucial to your digital marketing success is one thing… but knowing how to create that content is a whole other story.

And creating content is only one part of the story. You also need to know how to use that content to truly maximise your return on investment.

At Brilliant Digital, we’ve been involved in content marketing for the last 20 years. We have developed a formula for creating engaging content that will immediately connect with your audience and ultimately deliver leads, sales and business growth.

Key learnings

Whether you are a business owner looking to implement content marketing in your business, a content producer wanting to upskill into digital content writing or a marketer keen to learn more about digital, you will walk away from this course with practical skills and knowledge to implement in your business. 

Not only will we teach you what to write and how… we will also teach you how to be strategic with your content marketing to maximise the return from every piece of content you create.


Throughout the course we will cover:


  • The formula for creating an effective content plan

  • How to ensure consistency in your writing

  • Uncovering the content opportunities available on Google search

  • Interview techniques and how to engage stakeholders in your content

  • Optimising your content for Search Engine Optimisation (SEO)

  • The strategic approach to maximise your return

  • Best practice for sharing content on social media

  • Promoting your content through advertising

  • Using Google Analytics to measure your results

  • Industry tips and tricks for creating compelling digital content 


At the end of the course you will:


  • Know how to create compelling content and use it strategically

  • Have a clear road map that will deliver a return on your content marketing

  • Be excited to move forwards with clarity and focus

Why study with Brilliant Digital?

There is a science to content marketing… and it’s a science we have mastered.

Our training courses are practical and hands on. We don’t just teach the theory behind content marketing. We teach you the knowledge, tools and techniques we have learned over the last two decades.

Content marketing is a core service we deliver to our clients. And it gets serious results. This is your chance to learn how we do it, and get the same results in your business.

Contact Brilliant Digital

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