Connect with your customers and keep them coming back for more
Email marketing – when you get it right – is a powerful tool in your digital marketing arsenal. When a customer connects with your brand and trusts you enough to hand over their email address, you certainly want to make the most of nurturing that relationship!
We’ve seen it time and time again where businesses are sitting on a long list of email contacts but doing nothing with them… think of all the missed opportunities! Our approach to email marketing is about keeping it simple. We don’t reinvent the wheel… we take the amazing work you do, package it all up, and send it out to your customers. And the results are pretty amazing.
Email is a communication tool. It’s about connecting with your customers and starting a conversation with them. Email relies on strong and engaging content… which is what we do best at Brilliant Digital.
When we write your website and blog posts, we always have your customer front of mind. Your entire brand strategy is built around your customers. So when it comes to writing your email newsletters, we know exactly the words and images to use to connect with them.
You never know when a past customer will need your products and services again… and if you keep the communication lines open by sending newsletters, when your customer needs you, they will know exactly where to find you.
Communicate openly and consistently and you reduce the risk of losing your customers to your competitors… and you have a warm audience who already know, like and trust you, ready to jump at your new services, products and offerings.
We know your brand inside and out. We know everything about your customers and their purchasing decisions.
And we know how to write a newsletter that positions you within your market to keep the connection strong.
As a communication tool, you can’t go past a newsletter. You can reach the masses or your existing customer and prospect database very quickly and easily.
But we know the thing that most often holds business owners back from making the most of that database is that they don’t know what to say.
The email marketing strategy we employ very successfully with all of our clients is to use email as a traffic generator for your website.
We share blogs and news articles as well as information about your team, products and services. We ensure consistent messaging and strong brand positioning so that at every touch point with you, your customers know exactly who they are dealing with. And they want to come back, time and time again.
At Brilliant Digital we have a team of experienced writers and digital marketers who can take your email marketing to the next level. We tailor a plan and strategy for every client we work with to ensure you get the cut through you need.
Take the first step on your digital journey with a free digital strategy consultation where one of our team of experts will set you on the path to success. Contacting us will be one of the best business decisions you ever make.
We partner with successful companies to deliver branding and digital marketing solutions that deliver sustained business growth.
Brilliant Digital designs and builds superb websites and ecommerce solutions that become powerful sales channels.
We deliver market-focused software solutions that integrate seamlessly with your business and deliver increased efficiency.
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Sydney based with clients Australia wide