Steve Jobs, Richard Branson, Seth Godin and many other hugely successful entrepreneurs share my passion for digital storytelling… here are my 10 favourite storytelling quotes with you.
1 “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
~ Steve Jobs
And if you watch Jobs launch the iphone you get a storytelling lesson from a master.
But what does this quote mean for the business owner with more modest goals?
It means that as the leader of your business if you can tell your brand story in a powerful way you will set the vision for your company, the team that follow you and the customers that buy from you. Tell it when you speak to people. Tell it on your website. Tell it everywhere you go and you will transform your business.
2 “Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin
Seth Godin is a hugely respected business marketing expert with particular know how in building brands that stand out from the rest in crowded markets.
The point Seth is making in this quote is that if you just market your business based on the features of your product you will be the same as everyone else. Bland. Unexciting. Easy to forget.
But if you tell stories around your brand… well that’s different. People connect with you and remember you.
3 “Storytelling is by far the most underrated skill when it comes to business.”
Gary Vaynerchuk is a self made billionaire best known for his mastery of social media marketing.
Gary video blogs endlessly about why quality storytelling content is the driver of social media marketing.
He often talks about the fact that creating great digital content is a skill that takes time and hard work to master…
…but the rewards are superb for those prepared to ‘hustle’ (work hard).
4 “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger Schank
Roger Schank’s life work has been to unpack the way humans learn and then use this knowledge to develop better ways to teach.
Every successful business person knows that if they tell a story as part of their pitch the audience listens, understands and remembers. But if they make a presentation based on numbers, facts and features… the results are less impressive.
The best sales people tell story naturally in every conversation. And the best marketing collateral contains story in every paragraph, photograph and video.
5 “Ever since I started in business I have been fascinated by the intersection of entrepreneurship and storytelling.” Richard Branson
No introduction needed for one of the best storytellers of all time. Just listen to any Branson interview or read any of his marketing collateral and you will find story woven in layers to create a rich and powerful tapestry underpinning the Virgin Brand.
6 “Purposeful storytelling isn’t show business, it’s good business.” Peter Guber
Peter Guber is a successful entrepreneur across multiple industries and uses story to motivate employees, build winning teams and enhance communication.
Purposeful is the strong word here. Every business can tell stories which will fail to deliver results in terms of brand recognition and sales.
The trick to successful digital storytelling is to weave your customer’s’ story into every marketing story you tell. You need to make sure that people understand that it is your mission to solve your customer’s problems.
7 “In a time of rapidly compounding technology generations, the most successful businesses will consistently deliver high touch to customers with one of out oldest traits… the telling of a story.” Jim Blasingame
Jim Blasingame is a small business expert and creator and award-winning host of The Small Business Advocate Show.
I believe that Jim’s right. All that has happened with the digital revolution is that the platforms we absorb content on have changed. Marketing is still the same. Telling stories has always worked and will continue to work.
To touch new markets you just need to tell your stories on the new platforms that’s all.
8 “There’s always room for a story that can transport people to another place.” J.K. Rowling
JK Rowling may not be a business author… but she’s a very smart lady. And she’s right of course.
In our digital world we are we are all being bombarded by seemingly endless content and information.
We think we are too busy to stop for even a moment…
… but a good story will stop the thumb scroll and get our attention. Every time.
9 “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” Indian Proverb.
This one is all about the power of a story to build a memorable brand. If your business stays top of mind until someone is ready to buy… or strikes enough of a chord with someone that they tell their friends about it… You’ll make sales. It’s that simple.
10 “People do not buy goods and services. They buy relationships, stories and magic.” Seth Godin
Back to Seth again. And he’s nailed it as always.
Relationships. Stories. Magic. These are the keys.
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