Successful digital marketing trends in 2020

Posted by Deb Croucher | May 8, 2020

Key learnings:

  • Why COVID-19 has accelerated the shift to online purchasing
  • Where to focus your efforts when it comes to Google and social media
  • How to create content that connects with your customers

The digital world is already fast-moving and adaptable… and then COVID-19 came crashing down like a meteor, accelerating the pace of change. The crisis has shown a digital presence is crucial for business success… and for those businesses who have resisted the move to digital, the time is now.

COVID-19 has had a remarkable impact on consumer habits, communication and business growth and those impacts will remain long after the crisis is over. The question for businesses is how they can pivot and adapt to the changing digital world to secure their position at the top.

The accelerated rise of online purchasing

Before COVID-19, people were already purchasing things online. We have a generation of digital natives who are confident and comfortable with shopping online… and through the crisis, they have been joined by a horde of people who have now discovered the ease and simplicity of online purchasing.

And we know that these new digital converts will continue to search for and purchase goods and services online. COVID-19 has accelerated an existing trend… and the swing is only going to continue.

For our clients who already have a cart on their website – both in the B2B and B2C markets – business has continued as strong as ever. They already have an established way for customers to buy from them online… and their recovery from this crisis will be swifter.

If you are in the early stages of considering the move to eCommerce, now is an ideal time to take the plunge. For B2B distributors, you can reach new customers who are direct consumers of your product. And for service-based businesses, you can productise your services to break out of a face-to-face hourly model.

Google isn’t going anywhere

When you’ve been building websites for 20 years like we have, you become very skilled at spotting trends and opportunities. And one trend that is most certainly here to stay is people using Google to find the products and services they need.

Search is here to stay… and businesses who want to succeed need to be found on Google. There is absolutely no question about it.

The Google trend for 2020 is about consolidating the work you are doing to get your content found on Google.

This is the time to knuckle down and focus on your SEO… to ensure your website is optimised for search… to create interesting and relevant content… and in the months and years to come, you will reap the rewards of your hard work.

Beware the social media trap

Like Google, social media is here to stay. But social media can be time consuming. You can pour hours into creating and sharing content every week… and it can deliver absolutely nothing in terms of leads and sales.

And that’s because for business, social media is strongly trend based. Anyone who was in business at the advent of Facebook will remember that it was once a platform that you could rely on to bring huge amounts of traffic to your website… and yet these days Facebook is predominantly pay-to-play.

When it comes to social media, your efforts are best focussed where you will get the greatest return on investment. And for many businesses, those efforts will pay dividends on YouTube. With the relationship between Google and YouTube and the ability for your content to be seen over and over again, video marketing on YouTube is certainly worth exploring.

Build trust through your content

With the shift to online purchasing and generally operating more in the digital world, your content becomes an opportunity to differentiate yourself from your competitors. And particularly in a post COVID-19 world, how you show your genuine humanity to your customers will have a huge impact on your brand.

People want a genuine connection with the businesses they buy from. They will no longer buy from faceless corporations. And this is where your opportunity lies. This trend isn’t new. It’s something we’ve been watching for the last three to four years, and actively implementing with our clients.

Through your content marketing you can build that connection – and ultimately trust – by demonstrating the care you show for your clients… telling the stories of your individual team members through cleverly written team profiles… and sharing your passion for your business, industry and the work you deliver.

Trends are nothing…

… unless you know what to do with them. At Brilliant Digital we have the experience to spot trends and the expertise to ensure your business is ahead of the curve. And ultimately that is what will get you the results you need.

Contact us to start a conversation.

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      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

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