The smart strategy to get you seen by your customers
No matter what industry you are in, your clients are on social media. Whether they use LinkedIn for business connections, Facebook for connecting with family and friends or Instagram and Pinterest for a daily hit of inspiration, there are new customers to be found in the world of social media.
But before you post anything on social media, you need a strategy. You need to understand who your customers are, what to communicate to them and where to find them. And that’s where we come in. We have always been ahead of the curve at Brilliant Digital, leading the industry rather than following trends.
In the digital marketing industry, we’ve never seen anything like the hype that has built around social media. Sure, social media is a fabulous tool for engaging with your customers… but the time you spend on it must be proportionate to the value it brings your business.
Our approach to social media at Brilliant Digital is different from the norm. For us, social media isn’t about building community and engagement… it’s about bringing that community and engagement to your digital home – your website.
Posting viral videos will get you likes and comments… but it won’t get you sales or new customers. Consistently and regularly posting informative, on-brand updates about your business and services is the only long-term strategy that will result in success.
If you are posting multiple times daily on all the social media platforms and getting no results, it doesn’t mean you need to post more.
In fact, the opposite is true. When it comes to social media, you need to have a laser focus. You need to know which social media channels your ideal customers spend most of their time on… and get yourself in front of them.
Smart social media marketing is about picking one or two platforms and consistently posting strong messages relevant to your brand. That’s what we do for our clients. We ask all the right questions to understand their target market and then we make a plan for getting in front of that market on social media.
When we work on your social media, we have a simple aim in mind – to drive traffic to your website where our killer content will convert those clicks to customers.
What use is having 100,000 followers on social media if none of them have ever made a purchase from you?
While we keep an eye on likes, comments and followers, we know that the real measure of success is sustained brand growth.
We put our heads down, write the content and keep the social media element of your digital marketing strategy humming.
It’s not enough to just be on social media… you need a smart strategy that will get you seen by your customers. And that’s exactly what we deliver.
Take the first step on your digital journey with a free digital strategy consultation where one of our team of experts will set you on the path to success. Contacting us will be one of the best business decisions you ever make.
We partner with successful companies to deliver branding and digital marketing solutions that deliver sustained business growth.
Brilliant Digital designs and builds superb websites and ecommerce solutions that become powerful sales channels.
We deliver market-focused software solutions that integrate seamlessly with your business and deliver increased efficiency.
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Sydney based with clients Australia wide