Why digital marketing is not a silver bullet

Posted by Deb Croucher | March 22, 2021

Digital marketing is seriously powerful. But it isn’t going to be a saviour for your business… not unless you are prepared to put in the hard yards to gear up your business for success.

For us at Brilliant Digital, the greatest reward comes when we see growth in our clients’ businesses, knowing that we are part of that success.

A Brilliant partnership

Danrae, a Sydney-based waterproofing business, is one of those clients. And just quietly, as far as clients go, it is a dream one!

Daniel Caruana, Danrae CEO, recently appeared on Kochie’s Business Builders and recognised that digital marketing has proved an essential driver for his business growth.

“We market our services through a number of mediums. One of the main ones is through our website, and we do a lot of social media marketing,” he said on the program.

We have watched the Danrae business scale radically. This second generation family business is making waves in the industry. And we couldn’t be prouder to have played a role in that by transforming Danrae’s website and digital marketing. But we are just one part of the picture.

Team Danrae

Taking a business to the next level requires commitment, hard work and a relentless focus on growth. When Daniel stepped into the role of CEO, he recognised an opportunity to propel the business forward. But he also knew that the skill to really drive that didn’t yet exist within the business.

Daniel read the book ‘Scaling Up’ by Verne Harnish and engaged a coach to guide him through the strategic process of scaling the business.

And then Daniel met Deb Croucher, Brilliant Digital Founding Director.

“I was immediately excited by Daniel’s passion and vision for his business,” recalls Deb. “When we are in those early conversations with a business about building a new website and taking on their digital marketing, it’s really important that we get a feel for the business.

With Danrae, I immediately knew this was a growth-focused business where we would be able to make a difference. Daniel was clear on the business strategy and where he wanted to take Danrae in the future. I could see that we would be able to take that pressure of digital marketing off his plate so he had more time to focus on growing the business.”

At Brilliant Digital, we see ourselves as one part of the Danrae support crew. We have defined a brand strategy that aligns perfectly with the business strategy… and while the Danrae team is waterproofing some of the largest roofs in Sydney, we are creating content and marketing the business so that brand growth will keep rolling on in.

There is no silver bullet

If there is an agency that can make your digital marketing succeed… it’s us. We have the most amazingly talented team of brand strategists, content writers, website developers, UX designers and advertising experts on hand.

But even with all of that talent, we can only do so much.

At the end of the day, there is no silver bullet. If your business doesn’t have a clear strategy or isn’t performing due to internal politics, digital marketing won’t get you anywhere. In fact, it will be money down the drain.

Why are we telling you this? Well, it’s quite simple really. We don’t want to waste our time or yours. We know that digital marketing has the power to transform a business… but we also know what it takes to make that happen.

It takes openness and clarity… trust and expertise… strategy and leadership. And that is from both parties – you and us. When you have all of those things, that’s when the magic really happens – as Daniel and the team at Danrae have discovered.

Your partner in success

Danrae isn’t an isolated case study in the power of the work we do. We work alongside coaches and consultants, board members and senior leaders to deliver sustained brand growth.

And we love nothing more than celebrating our clients’ success. We partner with our clients for the long term and we are there to ride every bump in the journey together.

Read more digital marketing articles.

It’s time to see sustained results

Are you ready? We aren’t your standard digital solutions agency. We avoid hype and noise. Instead, we build long-term partnerships with successful businesses delivering genuine expertise, best-fit solutions and sustained results. Contact us to start the conversation.

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223