Glebe Family Medical Practice has provided caring, patient focused care to the local community for over 35 years. Like many service professionals they traditionally relied on word of mouth and referrals to grow their business.
This meant that when a new medical centre came into the area they began to lose market share. So, back in 2011 the partners invested in a digital strategy with Brilliant Digital.
In the words of Practice Manager Jacqui Ellsmore,
“We engaged Brilliant Digital to develop our website and online presence back in 2011.
Straight away we realised we had found a team with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.
The team created a digital strategy, built us a new website (including writing all the content), delivered an SEO strategy and marketed the site using digital advertising.
We immediately found ourselves on page one of Google and noticed an upturn in business with a steady flow of new, educated clients finding us online.
We have received lots of positive feedback regarding our website from many of our patients. Our digital marketing delivers an excellent return on investment and is by far our most powerful marketing tool.”
“Because Brilliant Digital specialises in service business and has a lot of experience in medical marketing, the team immediately understood the market we were trying to reach,” says Jacqui.
“They spent time with us learning about our business and meeting the team.
Combining the information from us with their medical services knowledge allowed them to write exactly the right content for our target market.”
Team interviews allowed Brilliant Digital to write engaging team profiles. These profiles convey the personality of the doctors as well as their qualifications. Families now feel they can relate to and engage with the team members, and most importantly trust them to care for their families.
“The primary focus at Glebe Family Medical Practice is to provide high quality medical care for the people of Glebe. Our goal is to provide patient-centred care which means that health care recommendations are based on what is best for our patients in their unique circumstances,” says Jacqui. “It’s very important that our website conveys that message.”
Brilliant Digital also worked closely with the team at Appointuit to integrate their appointment management system into the website. The teams worked together to ensure the design integrated seamlessly and is really easy for patients to use.
“The online appointment booking system is very good,” says Jacqui. “It saves everyone time and our patients can quickly see which doctor is available at times that work for them. They can also make bookings in the evening and on Sundays when our reception staff are not available.
Our professional partnership with Brilliant Digital is one we value highly.” You can also read more digital marketing results here.
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