Content Marketing

Bring your brand to life with a strong message and voice

Websites are not a set and forget component of your marketing strategy. They are the heart of your strategy… dynamic and evolving as your business grows. And content is the key to keeping pace.

At Brilliant Digital, we have a stable of talented and experienced content writers. No matter what they are writing about, they know how to connect with and engage your potential customers.

Never underestimate the value of your message

You’ve heard it before… content is king. And at Brilliant Digital, we know that the most important element of any website or digital marketing strategy is a strong message through killer content.

Here’s why:

  1. Google loves quality content and it loves websites that regularly update their content.
  2. Every touchpoint you have with a prospect is an opportunity to build trust and demonstrate your expertise and capability.
  3.  Content that is engaging will further build on the relationship you have with each and every one of your clients.

Weaving a strong brand message through your content is a skill… and we have it in spades. When we work with you on your content marketing, we look at the overall picture to ensure that every content piece we write builds on your brand story to strengthen your position in the market.

Content is more than words

Anyone can write a blog post… but quality content marketing is about more than words on a page. It takes a lot for a potential customer to buy from you – on average 11 touch points – so you need to squeeze the potential from every blog post and page on your website.

Our content producers can write about everything from high-end sailing boats to financial planning, building management, sewer vents and everything in between.

And it’s because they understand the components of good content:

  • They know how to structure a piece of content to draw in the reader… and keep them reading.
  • They understand emotion and how to use it in their writing to hook your prospect and connect emotionally with them.
  • They spend time researching keywords and incorporating elements of SEO to get you found on Google for highly relevant searches.
  • They carefully select images that will support your content because they know that a picture is worth a thousand words.

Content at the core

As a content marketing agency, content is at the core of what we do. We know that when you build a website, you can have the best design in the world but if your content isn’t strong your customers will not connect with it… and that leads to wasted opportunities and stalled business growth.

We use the power of story and a carefully crafted content framework to produce content that is engaging and helps you to build the trust you need with your clients.

Our approach is integrated and proactive. We don’t wait for you to give us ideas – we do the research and come to you with a plan.

And then we work our magic, bringing your products and services to life through a consistent brand voice and message.

Want to know the difference good content can make?

With us, your content is really in the best of hands. We know that strong content marketing is the key to sustained brand growth. It’s the approach we’ve taken for hundreds of happy clients… and it works every time.

Take the first step on your digital journey with a free digital strategy consultation where one of our team of experts will set you on the path to success. Contacting us will be one of the best business decisions you ever make.

Content and storytelling

They say that content is king… and the reality is that your content truly is the cornerstone of your marketing success.

What is a storyteller?

Now more than ever, storytelling is an essential part of marketing strategies for businesses large and small. And solid storytelling skills will set you apart from your competitors.

Websites & Digital Marketing Audit

We offer three different digital marketing and website audit solutions to strengthen your digital assets and offer meaningful, sustained brand growth.

Contact Brilliant Digital

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223