Paid media is precision digital marketing advertising at its finest. Our data-driven campaigns act as virtual rocket fuel, propelling your business to new heights. Whether as a standalone strategy or the perfect unifier for your marketing efforts, we offer hyper-targeted campaigns spanning Google, Bing, social and native ads, as well as SMS/MMS.
Consistent, strategically targeted activity establishes and grows penetration and market share.
Reaching a larger, more targeted audience and often achieving faster results than organic campaigns, paid media increases your visibility. It places your business directly in front of the right people, resulting in boosted traffic and conversions – sometimes immediately.
Our paid media campaigns provide scalability, allowing you to continuously adjust them to fit your budget and needs. We offer comprehensive tracking to measure ROI, helping us identify top-performing ads for ongoing marketing strategy optimisation.
We can craft compelling ad content that conveys specific marketing messages and promotions to your audience. This approach not only keeps you a step ahead of competitors but also solidifies recognition within your industry.
Imagine placing an ad right in front of users searching for keywords related to your business, products or services. With Google Ads, you can. These ads appear on Google-owned platforms and include campaigns, ad groups, keywords, ad creatives, bidding and targeting options.
Google Ads offers diverse advertising opportunities, such as search ads for specific products or services, display ads to boost brand awareness, video ads, shopping ads and remarketing ads aimed at bringing back previous website visitors to complete their transactions.
Elevate your competitiveness, enhance visibility, drive website traffic, generate leads, expand brand exposure and increase conversions through precise Google Ads targeting.
Bing Ads, or Microsoft Advertising, function similarly to Google Ads, allowing businesses to create and display ads on the Bing search engine and Microsoft-owned platforms like Yahoo. They also trigger when users search for relevant keywords.
Various ad types are available, depending on your business goals. With Bing Ads, you’ll benefit from cross-network advertising and experience extended reach to a diversified audience and lower competition.
A well-executed Bing Ads campaign leads to increased website traffic and enhanced cost efficiency in digital marketing and provides valuable data insights that strengthen your online presence to drive conversions.
Are you tired of your social media efforts blending into the background? Level up your marketing game with attention-grabbing, scroll-stopping social media ads. Ready to transform likes and shares into clicks and sales? It’s all about strategy and creativity.
Billions of people worldwide use social media, making it a potential audience of billions for advertising. Similar to Google and Bing, social media ads allow precise targeting and offer cost-effective campaigns with measurable results.
In the age of screen obsession, it’s little wonder that most of that audience is accessing social media via their mobile devices. Social media ads, available on all your favourite platforms, are mobile-friendly and come in flexible, diverse formats, including image ads, video ads, carousel ads and more.
Imagine an advertising secret so artfully concealed within the digital tapestry that it sparks curiosity without disruption. Native ads seamlessly blend with surrounding content, offering a less intrusive yet engaging experience – where advertising meets artistry.
Native ads can take various forms, such as sponsored articles, promoted social media posts or content widgets. They are non-intrusive and blend with actual content, leading to higher engagement rates and ad blocker resistance.
We specialise in highly relevant native ads that boost click-through and conversion rates. We maximise brand awareness and deliver a strong ROI with engaging, unobtrusive content.
Ding! Hear that familiar chime coming from your pocket? In a world where our mobiles have become extensions of ourselves, why not seize the opportunity to connect with your audience exactly where they live – in the palm of their hands?
SMS marketing sends short texts to a list of subscribers or customers with messages containing text, links or simple instructions, while MMS marketing elevates this with multimedia content such as images, videos, audio clips and GIFs.
Connecting with those who have already shown interest in your products and services on their preferred platform boosts engagement and rapport. Our SMS and MMS campaigns are well-crafted, relevant and time-sensitive, reinforcing your brand’s identity and values.
Edcon’s previous digital brand underwent multiple evolutions to try to increase sales and customer value, but MD Hugh Edmunds knew it was still failing to address market dynamics and take advantage of digital opportunities.
OSA’s previous digital brand was very technical and failed to address market concerns and take advantage of digital opportunities. We used our sector knowledge and commercial mindset to develop and market an effective digital brand.
Romar needed a marketing resource that would work globally, 24/7. Romar partnered with Brilliant Digital to develop and execute a branding and digital marketing strategy and create a website that would become the business’s sales force.
Pilot Air needed a website to generate business and deliver leads. With a strategic approach, we based the project on the business’s performance goals across all market sectors. Existing data insights and national opportunities were crucial drivers.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.