Brilliant Digital Brand Articles

How to create, grow & sustain a powerful digital brand

Your digital brand is anything a potential customer can find about you online. Clearly if you want to be in the running for new business, your online presence must feel compelling and enticing. Your website and social media must quickly build trust and accurately represent your business.

But creating and sustaining consistent and powerful digital media across all your channels is a significant business challenge. A successful outcome requires ongoing strategic thinking and coordinating multiple skill sets.

The articles on this page explain some of the important things businesses need to know about how to create, grow and sustain a powerful digital brand. And as a fast track… many business owners and leaders also find our live WebClass very useful for big picture clarity – book online here

What is a digital brand? It’s everything about you that exists online. Your digital brand encompasses your website, content, videos, emails, advertising, social media and the interactions with your customers on digital platforms.

Growing brand awareness through digital marketing is an essential element of doing business today. The trick to success is to get the maximum return from every piece of content through being strategic and focused.

Your website is your digital home. It’s where you control the message without any distractions. However, if your website doesn’t clearly articulate what you do for whom and why, your potential customers will click away very quickly.

First up, you need to understand the different digital marketing elements… and why they are important. Your website is without a doubt the key to your online success. By driving traffic to your website you will grow your digital brand awareness…

When it comes to digital brand marketing, there is a suite of options you can implement. This article explains how strategic use of tools like SEO, content marketing, social media, email marketing and advertising delivers the best results

To build a solid foundation for your digital brand strategy, you need to understand what goes into creating a digital brand. It’s not just one thing but a combination of all the things that you create online. And it starts with your website – your digital home.

A well-defined brand strategy is absolutely crucial to the success of your digital marketing. If you don’t have the skills to get the key message of ‘what you do for whom and why’ right on the website, you will fail.

Storytelling is more than a marketing buzzword. Brilliant Digital founder Deb Croucher explains why great storytelling is so important in building your brand online.

The vast majority of buying decisions are emotional. We buy because we feel good about a product or service. Stories are an easy route to a fast emotional connection with customers.

People are hardwired to like stories. And the most powerful way to promote your business and grow your brand is through the use of storytelling. Learn more…

At Brilliant Digital everything we do follows a strategic framework so we don’t waste time… we get the full value of every piece of content and the best ROI for our clients.

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