Brilliant Digital Brand Strategy

Create, grow and sustain a powerful digital brand

Articulating your value

Articulating your value

Business development in the pre-digital era was relatively simple. Advertise in Yellow Pages. Network. Build relationships.

Explain over coffee or beer how your business provides solutions to customer problems. And close the sale.

Then digital media rolls in… and all of a sudden you are who Google says you are.

Potential customers check you out online before you get a chance to talk to them. And frustratingly… poor quality competitors suddenly look amazing to the uneducated.

You realise that you need a powerful and effective digital brand. A brand that explains your value quickly on your website and social media, educates potential customers and keeps the phone ringing.

Sounds simple… until you try to do it.

Many business owners we meet have had a shot at articulating their value on their website and found it incredibly difficult. Many months and thousands of dollars later they are pulling their hair out.

Team, process and track record

Team, process and track record

Our founder, Deb Croucher, built her first digital brand in 1998.

As a team, Brilliant Digital has created and grown hundreds of powerful digital brands and built many long-term partnerships with excellent Australian businesses – case studies here.

Our proven method involves extracting the value proposition hidden inside your company and articulating it online in a way that your market can understand. We:

  • Listen carefully to you and your customers
  • Ask powerful, tried and tested questions to extract gold
  • Discover online opportunity through research
  • Write your unique value proposition (UVP) and brand message
  • Create the design elements and the wow factor
  • Build your website and social media channels.

Learn more about digital brand strategy...

An enjoyable partnership

An enjoyable partnership

Most business owners we meet feel very frustrated.

They’re happy to invest but have really struggled to find the right partner to help them enjoy a measured return on their digital marketing investment.

We build long-term partnerships with great Australian businesses and work together to get results. We:

  • Think strategically based on years of experience
  • Carefully plan every aspect of your digital brand management strategy
  • Work hard to deliver the plan
  • Measure the results, report and make recommendations.

Your digital brand will:

  • Accurately portray your business
  • Explain your value to your market
  • Educate your market
  • Be a powerful sales tool
  • Deliver opportunity to your inbox
  • Strategically grow your business
Starting the conversation

Starting the conversation

If you’d like to start a digital marketing conversation with us, please book a consultation.

During this call we will ask you some questions about your business, make an initial assessment of your existing digital brand and answer any questions you have about us.

From there, if there looks to be a fit for working together, we will explain the next step which includes a detailed discovery session with one of our brand strategists.

At every stage our goal is simple.

Results for you.


How long will the process take?

We have built a proven process that we follow for every digital brand strategy we create. If you need a new website, the build will generally take six weeks to complete. Our teams work alongside each other, so brand, design, content and development all happen simultaneously. Your dedicated client manager will keep you updated every step of the way so you always know how your website build is progressing.

Will you produce all the content?

Our team of digital content producers have many years of experience producing digital content that delivers business and brand growth. Our content team includes writers, video producers and photographers. We regularly produce content on everything from luxury yachts to advanced manufacturing. We will produce all the core content for your website, social media and newsletters. Often product content like data-sheets is something clients already have and doesn’t need to be re-written.

How much time will me and my team need to invest in the process?

Our goal throughout our partnership is to make as efficient use as possible of your time. We need two hours from key team members for an initial strategy meeting, around an hour for a presentation at day 10 and occasional interview time for technical detail during the build. Once the core brand is created we generally meet once or twice a month for content planning and reporting.

Will I be able to manage my website after it is built?

We will build your business website on WordPress, which has a user-friendly content management system (CMS) for the ongoing management of your website. You can manage your website if you choose. However, when you pair your business website with our ongoing digital marketing services, your content marketing, social media, advertising, email marketing, SEO and website management will be in very good hands.

Who will be working on my brand?

You will have a dedicated brand strategist, project manager, content producer and client manager working on your website and social media, as well as our design and development team. Each member of our team is experienced and highly skilled at what they do.

Client Success Stories

We are in this business for the long haul... and that's how we view our relationships with our clients. We build a powerful digital brand as a solid foundation, then we partner with them to grow their digital footprint. And our results speak for themselves.

Luxury Goods

In this digital marketing case study for luxury goods you’ll learn how with Brilliant Digital at the marketing helm, Flagstaff Marine was able to increase leads, conversion and engagement with their prospects. The result was a strong and lasting partnership.

B2C Finance

Partnering with Brilliant Digital has turned the First Financial business around. Through our digital marketing B2C finance strategy they have seen an increase in traffic, leads and they know their website and digital marketing is in the best of hands.

B2C Fitness

With a new website and appreciation of strategic digital marketing for his fitness business, Michael couldn’t be happier with the work of Brilliant Digital. He has a new website, increased brand awareness and a steady stream of new clients.

Contact Brilliant Digital

to start the conversation