Digital Brand Strategy

Create, grow and sustain a powerful digital brand.

Man with glasses browsing in his laptop while holding it

Your brand, your value

Establish yourself as a thought leader

If you have an online presence, in many cases you are who Google says you are.

Potential customers check you out online before you get a chance to talk to them.

You need a powerful and effective digital brand – a brand that quickly explains your value.

Sounds simple… until you try to do it.

If you’ve had a shot at creating your digital brand but it seems like it’s failing – you’ve come to the right place.

Woman talking in front of the team

We're experts in digital branding

The team, the process and the track record

Our founder, Deb Croucher, created her first digital brand in 1998. As a team, Brilliant Digital has created and grown hundreds of powerful digital brands – here’s our proof.

Our method involves extracting the value proposition hidden inside your company and articulating it online in a way that your market can understand. We:

  • Listen carefully to you and your customers
  • Ask powerful, tried and tested questions to extract gold
  • Discover online threats and opportunities through research
  • Write your unique value proposition (UVP) and brand message
  • Create user-focused design elements and the wow factor
  • Create Google friendly content
  • Build your website and social media channels.

We're here to answer all your website and digital marketing questions.

Our Managing Director, Pete Croucher, loves a no-nonsense chat. Get in touch

for a 20-minute discussion on how we can grow your business online.

Our Digital Branding Process

Brand and website first, then advertising

Step 1
Listen - Discover - Plan
Step 2
Strategy - Brand - Content
Step 3
UX - Design - Build
Step 4
Review - Launch - Support
Step 5
Market - Refine - Grow
Cheerful bearded grey-haired man sitting on an orange bag chair using laptop

Stress-free digital branding!

Ours is an enjoyable and easy partnership

We understand the frustration many of our clients feel when they knock on our door. When they partner with us, they find our approach refreshing and empowering.

We build long-term partnerships with great Australian businesses and work together to get results. We:

  • Think strategically based on years of experience
  • Carefully plan every aspect of your digital brand management strategy
  • Work hard to deliver the plan
  • Measure the results, report and make recommendations.

Let’s start building your digital brand

It’s easy – book a consultation with us to get the process started.

During this call we will ask you some questions about your business, make an initial assessment of your existing digital brand and answer any questions you have about us.

From there, if there looks to be a fit for working together, we will explain the next step, which includes a detailed discovery session with one of our brand strategists.

At every stage our goal is simple: results for you.

Questions we get asked a lot

Related Brand Strategy Articles


Why Brilliant Digital?

Good question. We are the full service digital agency behind many of Australia’s hugely successful businesses. Our focus is on results and you.


A powerful & complete solution

Don’t go anywhere else. Stay with us for everything you need to get your digital brand firing. From digital advertising through to social media and all the technical (but important) bits in between.


Results that take your breath away

What would we be doing if our digital solutions didn’t yield real results? And ask any of our existing clients – our obsession with results is tangible in everything we do. Our track record shows that our solutions drive consistent growth.


Partners for life

We’re here for the long haul. We build powerful partnerships with all our clients – the old fashioned way. We reliably support, educate and help you to establish your digital brand… and we are here to support you as it continues to grow. As our digital marketing coach, Deb Croucher also empowers audiences through her seminars and workshops.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel