Deb Croucher, Founder and CEO


I am a creator by nature. Innovating, refining and improving are part of my DNA. I think this is one of the reasons I’ve enjoyed surfing the wave of website creation and digital marketing for over 20 years.

The digital landscape is not static. It’s one of the fastest moving industries in the world.

Anyone resting on their laurels for even a moment is bound to be swallowed up.
That’s partly what excites me about the industry.

There is no room for compromise. No place for those who want to settle. If you want to be in the game, you need to already be ahead of the game. To be still considered a pioneer after 20 years is pretty humbling.

At Brilliant Digital we’ve just celebrated our 350th satisfied client, which is just amazing.

Deb Croucher - Strategist


I think what makes us different is our process, our way of looking at the world. We’ve been around a long time and we’ve learned to evolve.

Strategy is one of my favourite parts of the business, and we are always looking 10 steps ahead. We work with what’s coming rather than what’s already in front of us. We weatherproof our clients against the inevitable storms and volatility of the market.

All of my team members are incredibly innovative; I am continually amazed at what they bring to the table.

Probably my favourite moment in our process is meeting with our team post strategy and just being floored by their work. It’s always better than expected – and I have notoriously high expectations! It’s always clever, creative and inspired. They really do raise the benchmark with each project they undertake. The client is, more often than not, blown away. Which is just the way we like it.

Most of our clients see an immediate increase in qualified leads and sales, often in the first month after website launch.

And the majority of our clients stay with us for many years; we still have a great working partnership with our very first client.

The right pieces of the puzzle
I believe one of the main keys to success is to surround yourself with a good team. You need people who have both talent and passion in every single area of your business. If you get that combination right, then you have a team of people who love coming to work, who live for what they do, who thoroughly enjoy the journey – and that always shows up in results.

Deb Croucher - Founder and CEO


Google, the way of the future
One engine to store the entire world’s information!
When Google first arrived, my then business partner told me no one would ever buy anything online and I was wasting my time. But I knew that Google was the place to be. The world has taken a long time to catch up. There are still businesses out there that think they don’t need a website!

The full solution
I created Brilliant Digital because there was a giant gap in the market just begging to be filled.

I didn’t want to provide just another piece of the puzzle, I wanted to be able to deliver the full solution. We’ve achieved that and our results speak for themselves.

We’ve just celebrated our 10th anniversary and our 350th satisfied client.


Flipping digital marketing on its head
Most digital strategies are all about the quick wins. It’s about having the newest design, latest tech or jumping aboard the latest social trends.

For us, content is king. We are driven from a content perspective because your content is what makes you… you. There is just no point trying to squeeze your story into someone else’s template. It will always feel like a square peg in a round hole. Your story should never be driven by design or code – your story is everything. Never sacrifice it for a quick buck; the long game always wins in the end.

Having said that, you do need both substance and style. My passion is for creating and strategising, but it is my team that excels in bringing it all to life. Our coders, designers and tech teams love what they do, and they are truly exceptional at getting your story in front of the right people.

When I started my current company, Brilliant Digital, back in 2009, it was because I wanted a business that would give me the flexibility to be the parent I wanted to be to my daughter. I wanted an outlet for my creativity that would also provide financially for my family.

Flexible working hours

Flexible work
I am a firm believer in flexible work options and a good work-life balance. I believe my team are at their best when they have the freedom to live their lives to the full. I’ve never understood why part time work needs to be drudgery. Why can’t it be rewarding, challenging and career boosting?

There are many mature, qualified professionals with a huge amount of skill and experience, for whom working 9-5 just doesn’t suit. Incredibly talented people, whose skills go to waste, just because we’ve created this mindset of when we should ‘be at work’. In this day and age, it’s crazy.

My team appreciate the flexibility and the autonomy of working when it suits them. Deadlines are always met and we have an extremely low staff turnover. My staff are really happy with work they love that fits in with their lives.

As a direct result of simply choosing to work differently, our staffing has gone from one (me), to over 40 talented professionals working across four countries.

Being choosy
A bold strategy that has really paid off for us is making the decision to hand-pick our clients from the beginning. We choose to work with companies whose ethics and values match our own. Loyalty, honesty and respect are essential for any productive working relationship. It makes doing business a pleasure – it’s important for our work culture that we enjoy working with our clients and they with us, especially as we are looking towards long-term relationships.

We choose to work with successful companies who are really passionate about their service or products. We are interested in long-term growth and long-term relationships.
We will always grab a few quick wins for our clients – but my primary interest lies in creating sustainable growth for companies, giving them the option to be handed down over generations.

I am really proud to be at the forefront of digital marketing methodology and flexible work options in Australia and abroad. We are always pushing forwards and I’m really excited about the future.

Click here to meet the team at Brilliant Digital.

Contact Brilliant Digital

Get in touch today. We’d love to help you with your website and digital marketing challenges.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
NSW 2164

02 9939 5223

Google Partner