Deb Croucher, Founding Director

A true creative

I am a creator by nature. Innovating, refining and improving are part of my DNA. I think this is one of the reasons I’ve enjoyed surfing the wave of website creation and digital marketing for over 20 years.

The digital landscape is not static. It’s one of the fastest moving industries in the world.

Anyone resting on their laurels for even a moment is bound to be swallowed up.

That’s partly what excites me about the industry.

There is no room for compromise. No place for those who want to settle. If you want to be in the game, you need to already be ahead of the game. To be still considered a pioneer after 20 years is pretty humbling.

Google, the way of the future

When Google first arrived, my then business partner told me no one would ever buy anything online and I was wasting my time.

But I knew that Google was the place to be. The world has taken a long time to catch up. There are still businesses out there that think they don’t need a website!

I am passionate about helping business owners discover the power of Google for their businesses. Whether I am working 1:1 with our clients or speaking to a packed out conference venue, I love when I see that lightbulb moment happen.

The full solution

I created Brilliant Digital because there was a giant gap in the market, just begging to be filled.

I didn’t want to provide just another piece of the puzzle, I wanted to be able to deliver the full solution. We’ve achieved that and our results speak for themselves. Hundreds of happy clients… and counting!

Most digital strategies are all about the quick wins. It’s about having the newest design, latest tech or jumping aboard the latest social trends.

For us, content is king. We are driven from a content perspective, because your content is what makes you… you. There is just no point trying to squeeze your story into someone else’s template. It will always feel like a square peg in a round hole. Your story should never be driven by design or code – your story is everything. Never sacrifice it for a quick buck; the long game always wins in the end.

Having said that, you do need both substance and style. My passion is for creating and strategising, but it is my team that excels in bringing it all to life. Our coders, designers and tech teams love what they do, and they are truly exceptional at getting your story in front of the right people.

Growth through strategy

I think what makes us different at Brilliant Digital is our process, our way of looking at the world. We’ve been around a long time and we’ve learned to evolve.

Strategy is one of my favourite parts of the business, and we are always looking 10 steps ahead. We work with what’s coming rather than what’s already in front of us. We weatherproof our clients against the inevitable storms and volatility of the market.

All of my team members are incredibly innovative; I am continually amazed at what they bring to the table.

Probably my favourite moment in our process is meeting with our team after a client strategy session and just being floored by their work. I have notoriously high expectations… and my team continually leaves me in awe at the standard of work they deliver!

It’s always clever, creative and inspired. They really do raise the benchmark with each project they undertake. The client is, more often than not, blown away. Which is just the way we like it.

Most of our clients see an immediate increase in qualified leads and sales, often in the first month after website launch.

And the majority of our clients stay with us for many years.

Mentor and leader

I believe one of the main keys to success is to surround yourself with a good team. You need people who have both talent and passion in every single area of your business. If you get that combination right, then you have a team of people who love coming to work, who live for what they do, who thoroughly enjoy the journey – and that always shows up in results.

And it’s so easy to lead a team that is so capable and driven to get results for our clients.

The greatest reward for me is to watch the growth of every single member of my team.

To see someone come in at a junior role and watch their personal development and growth, celebrating every success with them… if I can be a part of that catalyst, that’s the gold for me.

Flexible work champion

When I started Brilliant Digital back in 2009, it was because I wanted a business that would give me the flexibility to be the parent I wanted to be to my daughter. I wanted an outlet for my creativity that would also provide financially for my family.

I am a firm believer in flexible work options and a good work-life balance. I believe my team members are at their best when they have the freedom to live their lives to the full. I’ve never understood why part-time work needs to be drudgery. Why can’t it be rewarding, challenging and career-boosting?

There are many mature, qualified professionals with a huge amount of skill and experience, for whom working 9-5 just doesn’t suit. Incredibly talented people, whose skills go to waste, just because we’ve created this mindset of when we should ‘be at work’. In this day and age, it’s crazy.

My team appreciates the flexibility and autonomy of working when it suits them. Deadlines are always met and we have extremely low staff turnover. My staff are really happy with work they love that fits in with their lives.

Flexibility isn’t a benefit for a select few… it’s simply how we do things. Brilliant Digital is proof that a business can be successful and flexible.

As a direct result of simply choosing to work differently, our staffing has gone from one (me), to over 40 talented professionals working across four countries.

Unapologetically choosy

A bold strategy that has really paid off for us is making the decision to hand-pick our clients from the beginning. We choose to work with companies whose ethics and values match our own. Loyalty, honesty and respect are essential for any productive working relationship. It makes doing business a pleasure – it’s important for our work culture that we enjoy working with our clients and they with us, especially as we are looking towards long-term relationships.

We choose to work with successful companies who are really passionate about their service or products. We are interested in long-term growth and long-term relationships.

We will always grab a few quick wins for our clients – but my primary interest lies in creating sustainable growth for companies, giving them the option to be handed down over generations.

I am really proud to be at the forefront of digital marketing methodology and flexible work options in Australia and abroad. We are always pushing forwards and I’m really excited about the future.

Meet the rest of the Brilliant Digital team.

Brilliant Digital Client Success Stories


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