Deb Croucher, Public Speaker

Digital branding, websites and marketing subject matter expert

Gorgeous woman smiling at the camera

22 years of creating websites that work

…now teaching businesses to thrive online

Brilliant Digital exists and is able to help so many Australian businesses thrive online today because of Deb Croucher’s unique vision.

With more than two decades of developing strong digital brands that stand the test of time, she generously shares her knowledge with audiences who are curious about what it takes to get a website to genuinely work.

As a public speaker, Deb’s knowledge empowers so many business owners and professionals to make smart decisions in an industry that can be filled with noise.

Deb’s goal: To be an expert voice in helping businesses thrive and sustain themselves during a time of unprecedented change.

“An inspirational presenter who knows her topic thoroughly.” ~ Sue Heins, IW

Choose your seminar topic:

This is your chance. Take it.

Our Managing Director, Pete Croucher, loves a no-nonsense chat. Get in touch

for a 20-minute discussion on how we can grow your business online.

woman using mobile phone for checking social media and success of business

Social media and digital advertising - How to work smart for the best ROI

Deb starts off by explaining the basics of digital marketing and different types of websites. Then, she delves into:

  • A detailed discussion of the different social media platforms available and their pros and cons in a digital marketing environment.
  • Digital advertising – what’s out there, how it works and what are the pros and cons of each method.
  • Which types of advertising and social media mixes generally work well in which types of businesses – a bird’s-eye view.
  • Getting returns from advertising: Why your social media and digital advertising ventures cannot exist without a quality website.
  • Questions and answers.

“Just because a website is pretty doesn’t mean it works.” ~ Deb.

Hanging lightbulb with glowing SEO

How do I get my website to work? Let’s talk SEO and ranking on Google

Deb starts off by explaining the basics of digital marketing and different types of websites. Then, she delves into:

  • What is SEO, really? Should I be concerned with it?
  • The importance of search and how it fits in the business marketing mix.
  • How to use SEO to dominate online search in your niche area. (Yes, it’s possible!)
  • Why a $500 off-the-shelf website is money down the drain if you want your website to work… Content is king!
  • Industry-relevant examples and practical demonstrations.
  • Questions and answers.

“The best return on investment overwhelmingly comes from Google organic search.” ~ Deb.


Woman holding megaphone

How to create a powerful digital brand that will future-proof your business

Deb starts off by explaining the basics of digital marketing and different types of websites. Then, she delves into:

  • What a digital brand is and why it is important that your business has a strong one.
  • Using value articulation and strong storytelling to build brand trust.
  • How to discover online threats and opportunities that will shape your brand.
  • How to build and use your digital brand as a basis for a powerful website and digital marketing strategy.
  • Questions and answers.

“Everything Deb said resonated with me – it was exactly what I had been searching for.” ~Julie Nipperess, Step Up Group.

Why choose Deb Croucher as a public speaker for your next business event?

Simply put: Deb has been in in the shoes of those she’s helping now. Running her own veterinary practice many years ago, she was all too aware that she would be left behind without a reasonable online presence. So, over the years, she put in the hard yards to become an expert at creating websites that genuinely work… and this has now become her life’s work.

Woman speaking at the stage in front of colleagues

She understands your audience. Understanding the stresses and frustrations many business owners face in their quest to grow their businesses online, Deb systematically takes the audience through each step and uses real world examples.

Her unbeatable charisma. Deb commands presence in any room. When she speaks, people listen, and they leave the session wiser, empowered and armed with notes that will help inform the next logical step for their business.

She gets you involved. Her sessions are interactive. She engages her audience and talks in real-life terms. Everyone will leave armed with skills to make smart decisions.

“Deb has the ability to communicate complex concepts to a diverse audience with simplicity and relatability. Deb is great at keeping the audience engaged and can really tailor the content to suit. Her delivery was perfect for the group of business leaders we were hosting.” ~ Amanda Briscot, WSBC. 

Deb’s speaking diary usually fills up pretty quickly, so make sure you contact us to secure her for your next business event.

Frequently Asked Questions


Why Brilliant Digital?

Good question. We are the full service digital agency behind many of Australia’s hugely successful businesses. Our focus is on results and you.


A powerful & complete solution

Don’t go anywhere else. Stay with us for everything you need to get your digital brand firing. From digital advertising through to social media and all the technical (but important) bits in between.


Results that take your breath away

What would we be doing if our digital solutions didn’t yield real results? And ask any of our existing clients – our obsession with results is tangible in everything we do. Our track record shows that our solutions drive consistent growth.


Partners for life

We’re here for the long haul. We build powerful partnerships with all our clients – the old fashioned way. We reliably support, educate and help you to establish your digital brand… and we are here to support you as it continues to grow.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel