How do you write the perfect marketing content for the web?

The golden rule of writing marketing copy for your website is to remember – it’s not about you – it’s about your customer. Internet surfers are not really interested in you or your company – they are only interested in whether you can solve their problem or make their dream come true.

Good Content for the Web Connects with your Customer

Talk to you reader not at them.

Here’s some copy from a home removals company website.

‘We take the utmost care when handling the belongings and possessions of our clients and rather than rushing the job and risking damage to customer property, we ensure safety and care when transporting and handling the possessions of our customers’.

Hmmmm – see how the website is talking at the customer?

Here’s how this company could connect better with their customers.

‘We take the utmost care of all your belongings. We won’t rush your job! Instead we handle your precious possessions safely with the utmost care, respect and consideration’.

Ask Yourself So What?

Potential new clients read your website with a ‘what’s in it for me’ mentality. So give them the good news they want to hear! Tell them what’s in it for them.

Imagine you’re real estate agent and you’re trying to explain why our Internet surfer should consider listing her house with you.

You come up with some things you think are good about your business

  • 20 years+ experience
  • Prime high street location
  • Office open till 6pm 6 days a week
  • Competitive rates

It’s OK but you are missing something…

You haven’t asked ‘So what!’

For example what does 20 years+ experience mean to our surfer?

It means that you know the local area and the local property market inside out. You know how to market properties like the one our surfer owns and you know how to set a market price to get the best possible price for her.

Prime high street location means that your prestigious agency is well respected and properties in the window are seen by thousands of passers by every week – so it’s more likely our surfer will get a quick sale.

And that’s what she wants to hear!

Put yourself in your customer’s shoes when you are writing marketing content for the web and you’ll be amazed by the results!

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NSW 2164

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