Choosing a Website Company

Powerful Website and eCommerce Solutions

Your website is your 24/7 brand champion, sales force and company information centre. So it stands to reason that anything less than a website that delivers a good experience to your clients and customers and that also provides you with measurable business results is a complete waste of time, money and resources.

But many companies fail to understand the deeper detrimental effects of bad website design. A clunky, unattractive website that doesn’t load, or is frustrating to navigate, or doesn’t have a customer-centric focus can do long-term damage to your business reputation that can be hard to recover from. Web users are increasingly discerning, with very high BS detectors. You have mere nanoseconds to attract them, draw them in and make a good impression.

To successfully traverse the website creation process properly, you need an expert – a website company that knows what it’s doing and has a strong track record of delivering results.

And while the digital space has matured greatly over the past couple of decades, there are still plenty of cowboys out there.

What’s more, terms like ‘digital footprint’, ‘social media marketing’, ‘Search Engine Optimisation algorithms’, ‘anchor text’ and ‘backlinks’ tend to be, for the layperson, shrouded in mystery and can cause a great deal of confusion.

So, how can you be confident that you’ve chosen a website company that’s trustworthy, experienced and capable?

Choosing a reputable website company

We’ve put together a quick video guide of what you should expect from an initial meeting with a potential provider.

Firstly, you’re looking for a company that’s genuinely interested in your business – a company that takes the time to get to know you, who you are, what you do and why you do what you do.

Secondly, you’re looking for a website company that is thorough. This means they’re asking you the right questions about your business, your products and your services.

Your website is your online business interface, but the fact of the matter is that people still like to do business with people.

For this reason, your company website must reflect not only your brand values and your marketing proposition, it must reflect your experience, expertise and your personality, too.

If the website company you’re in discussions with is asking you deep questions about your sales cycles and processes, your customer interaction and how your customers make decisions, along with your existing marketing tools and strategies, then give them a big tick.

If the team shows a commitment to having done some basic preliminary research beforehand on your market and likely competitors, this is also a promising sign.

And remember too, it’s easy to be wowed by jargon or fancy presentations and hyper-tech-based websites that look amazing. But it’s important to choose a company that can balance form and functionality.

Transparency and communication

Critically, look for a company which oozes transparency and will communicate with you, explain the concepts you don’t know, educate you, and make you part of the decision making at every step of the process. Make sure you know about fees and charges too, so you know at the outset what to expect.

Credentials, capability and creativity

Obviously, you need to check credentials and capability. Building a website requires multiple skills, ranging from big picture vision and strategy to creativity and having an eye for the micro details.

You’ll also want to ask about the team’s track record for successful project management and its proven ability to adhere to both brief and budget.

A company that doesn’t provide you access to client testimonials or even a couple of clients you can contact yourself is one to be avoided.


Chemistry is key – a website build must never be done in isolation of your business, so considering you and your website company are going to be working closely together for a period of time, you’ll want to choose people you feel comfortable talking to and working with. Problems have a tendency to arise; this is just a fact of life, and being able to solve them quickly and amicably is a must.

Pro tip

On a final note, If the company has been in business a long time, then the chances are they are going to have a pretty solid reputation. Ask around.

Remember too, that online space changes rapidly, which means the companies operating in this industry need to be continually upskilling themselves, to make sure they stay abreast of changes in technology, website design, functionality, content creation, social media and SEO.

When website companies make this investment in their own businesses and their own people, it shows a distinct commitment to their own long-term success.

Branding & Digital Marketing

We partner with successful companies to deliver branding and digital marketing solutions that deliver sustained business growth.

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Brilliant Digital designs and builds superb websites and ecommerce solutions that become powerful sales channels.

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We offer three different digital marketing and website audit solutions to strengthen your digital assets and offer meaningful, sustained brand growth.

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223