Cathy Proctor, Writer Development Manager

My name is Cathy Proctor and I am a digital content producer at Brilliant DigitalI come from a traditional publishing background. I am an author and editor and I worked in publishing for 15 years before I had children.  Then I was looking for something flexible and part-time where I could still be creative, which led me to Brilliant Digital.

Sharing our clients’ stories

All our clients have one thing in common, regardless of industry or business size. They are extremely good at their business, but they don’t have the time or the skills to do digital marketing themselves.

Digital marketing is a completely different skill set and needs the involvement of a team. You can’t expect one person to do it all alone.

Our clients have generally done some form of digital marketing before and been burnt by using other companies that haven’t delivered. They’ve just written a website and then left the client to come up with original content. But content creation and storytelling are unique and difficult skills to master.

Storytelling works really well for our clients because people engage with stories. They remember stories. They make decisions based on the emotional connection they get with a story. Basically, storytelling shows a customer the heart and soul of a business rather than giving them dry, impersonal information.

Enjoying the positive outcomes

I naturally become emotionally invested with all my clients, so when I get a great outcome for them it is absolutely the best thing in the world.

That’s what I love about working in digital marketing – when you get the results you can truly see them. They are tangible. We see value-add and we see businesses transformed with the work that we do … all by telling their stories for them.

People, support and technology

There are lots of things that I really love about Brilliant Digital, it’s not just one thing.

Firstly, it’s always about the people. The people I work with are incredibly supportive. And they are all extremely talented digital marketing experts. We always work as a team; there are no ‘I’s. We work together as a whole group on every project and we’ve all got each other’s backs.

I just love my clients and I feel part of their team. Whether they realise it or not, I am part of their business. I become the outsourced marketing department and I love that. I find it really exciting!

I’m super excited about technology and I love that we are working at the cutting edge. No one else knows SEO like Deb!

Facebook and Google are constantly changing, and we are always there, leading the way. This is how we help our clients.

I love that we deliver a complete solution. We don’t just write the websites and go; it’s an ongoing relationship. Brilliant Digital is a very exciting place to work!

Motivating values

First and foremost, the value that drives me is creativity and this job lets me be super creative. I love the freedom of working freelance and the freedom of a company that lets you take risks. Trying new things for clients is a thrill.

Curiosity is an important value that you need to help your client and be successful. You have got to be open to learning about new things and remain engaged. If you are constantly asking questions, then you are finding the answers and growing along with the company.

I really love making a difference. That’s very important to me. On whatever level, whoever I’m working with, I want to help make a difference. I guess that means helping is another value for me, in fact, there are a few more values that are important like teamwork, integrity and resilience. These all continually motivate me and keep me feeling inspired.

It’s fantastic!

When I’m not at work I’m just creating. I love a lot of different crafts and I have my own blog. I love cooking and I used to have a cookery school. I write books – in fact, I do a lot of writing. So, I’m always learning, reading and creating.

Plus, I also love to relax; I’m a bit of a homebody. I love my home; I love relaxing with my boys. I love that this business lets me be a mum, walk my dog twice a day, catch up with girlfriends. I get up early in the morning, do a couple of hours work then I can go and have coffee, walk the dog, go to the beach. It’s fantastic!

Work is always there, I’m always thinking about work but in a good way. It’s just fabulous!

Meet the rest of our team of digital marketing experts.

Client Success Stories

We are in this business for the long haul… and that’s how we view our relationships with our clients. We build a website as a solid foundation, then we partner with them to grow their digital footprint. And our digital marketing results speak for themselves.

Danrae Group

Danrae Group

After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.



Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.

The Conscious Farmer

The Conscious Farmer

Since Brilliant Digital’s first steps into working with The Conscious Farmer in 2015, their website continues to deliver great results for Kirrily and Derek Blomfield.

Facilities First

Facilities First

Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.

Water Filters Australia

Water Filters Australia

Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.

Contact Brilliant Digital

Get in touch today and take your next step towards digital marketing success