When it comes to great content for your eCommerce website, there’s no highway to quick success. But there are very important things you have to implement from the get-go as your website expands. Here are some useful tips.
What great content does for your website is what wheels do for a car. Without it, you’ll go nowhere. Let’s take a look at the value of great website content.
A copywriting career is an adventurous one – mentally more than physically, but you may find yourself visiting places you never thought you would; I know I did. It is a career based on diversity, creativity and communication.
Writing for online audiences to build brand trust and spur a reader into action. Let’s talk about why your business needs the skills of a professional content creator.
Content is a crucial element of your digital brand strategy. So never underestimate the value of a quality website content writer for your business. While you could sit staring at a blank screen for days on end, a skilled content writer will provide you with content that is succinct, engaging… and powerful.
The difference a good website content writer can make to your business is phenomenal. And that’s because the best content writers have more than a way with words.
Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.
In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.
Content has the power to bring new customers to your website and entice them back, again and again. This power is dependent on the quality of your content, and just like kings, good content can do much good and bad content can do much harm.
When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.
I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.
As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.
For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.
The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.