"After just 6 months our website is delivering 1/3 of all new business"

Gordon Lang is nothing short of delighted with the results and return on investment delivered from the marketing strategy and total rebuild of his Northern Beaches Printing website by Brilliant Digital.

After just 6 months, his new Northern Beaches Printing website is now:

  • on page one of Google for multiple search terms;
  • bringing in 30-35% of all new business;
  • educating prospects about the full range of services;
  • easy to understand and easy to navigate;
  • fully mobile responsive;
  • snowballing in terms of results.

Gordon’s only regret is that he didn’t go with Brilliant Digital sooner.

An opportunity too good to miss

Managing Director of Northern Beaches Printing and mailing solutions company Docmaster since 2002, Gordon Lang has over 20 years’ experience in the industry. So 18 months ago when he discovered the business and domain name ‘Northern Beaches Printing’ was available, he realised it was an opportunity that was too good to miss.

“Once I registered the name ‘Northern Beaches Printing’ and created it as a new division of Docmaster, I decided to get a few quotes for building our new website,” says Gordon.

“I originally met Brilliant Digital founder, Deb Jeffreys, through the local Chamber of Commerce and I knew Brilliant Digital’s other websites had achieved great results, but I eventually decided to make my website decision purely based on price.

“The website company I chose had tendered the cheapest quote, but they set up a very basic system. There was no traction, no support, no education… and ultimately no results. The website just didn’t deliver.

“And so my ‘cheap’ website end up wasting a lot of my time…and costing me a lot of money. We even were hacked twice.

“I learnt a lot, but it was an expensive mistake.

A trusted partner who delivers

In October 2015, Gordon decided to start again from scratch… and this time he didn’t want to make the same mistake.

“We changed our logo to more truly reflect who we are…Northern Beaches locals who love working in our local community, who pride ourselves building trust and maintaining on-going relationships with all of our clients,” says Gordon.

We’re passionate about making our client’s businesses look good so we wanted to work with Brilliant Digital, not just because we knew a new website would help grow our business by delivering business… but also because they share our philosophy on how we want to operate with our customers.

“Our previous website supplier was a supplier, but Deb, David and the entire team at Brilliant Digital are our trusted partners. They provide us with support and advice, as well opportunities to network through their Facebook Group for clients, Brilliant Connections, and events such as their Christmas in July party.

“Deb used out services to print her book, The Contented Website, and we have referred several of our clients to Brilliant Digital already, because like us they offer service beyond expectation, work as a trusted business partner and deliver quantifiable results.”

A greater understanding of our business

The Northern Beaches Printing website build began with a meeting with Gordon and his team, which helped the Brilliant Digital team to really understand their business and their market.

This meeting allowed Brilliant Digital to:

  • develop a clear and compelling strategy
  • tell Northern Beaches Printing’s story in a way that allowed their customers to understand their value
  • create a website that will deliver a steady stream of qualified and educated leads
  • explain the full range of service the business offers
  • design SEO with Google in mind to generate as much free search traffic as possible.

And there was also an unexpected bonus for the team at Northern Beaches Printing.

“The entire website build process was easy to understand and not too technical,” says Gordon Lang. “The Brilliant Digital team gave us plenty of advice and helped us get on social media and understand how to use it.

“But one of the best and most unexpected outcomes of the Brilliant Digital website build was how the process has also helped us understand our business better, allowing us to position ourselves to attract more of the clients we want to work with…clients we want to form long-term working relationships with.”

Take a look at our 5 step process to understand how we grow businesses using online marketing

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Brilliant Digital
- Sydney
- Melbourne
- Sunshine Coast

02 9939 5223