Carin Pickworth

Content Producer

A passion for words

A writer by heart and by profession. If I’m not writing, I’m reading, although usually on the Kindle app on my phone because actual books make me sneeze.

I found Brilliant Digital on my quest for like-minded professionals who truly put people first, and I have landed amongst instant friends.

This team is tight, bright and unstoppable, and I am thrilled to be part of it.

Career snapshot

I have forged my entire career on the written word and worked as a general journalist, business journalist, finance journalist, court reporter, real estate writer, speechwriter, marketing manager, digital content specialist, media advisor and now, Brilliant Digital’s newest Content Producer.

I hold a Bachelor of Journalism and a Bachelor of Business, and my role here requires me to tap into the skills acquired in both of these faculties, on a daily basis.

I deliver:

  • Clean, concise and compelling content for our clients across a range of platforms and formats to suit the needs of our growing client base
  • Content plans based on keyword research, our clients’ business goals and the target audience’s interests
  • Recommendations on content topics and content strategy optimisation based on data.

When I’m not writing

I live semi-rurally and love seeing kangaroos every day – although I’d prefer them not to hop in front of my car! For a girl who grew up mostly in the ‘city’, it holds no relevance for me now. I need wide open spaces, regular trips to the beach and peace and quiet. I love working for digital clients and making the most of the digital retail revolution. You will never find me at the local shopping centre or even the grocery store because if I can’t buy it online, I don’t buy it.

Meet the rest of our team of digital marketing experts.

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
    HSEQ

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel