Candice Appel

Senior Content Producer

Woman wearing eyeglasses and black blouse

I love learning.

About anything and everything.

I am that person who researches facts about a place we’re passing through or visiting. These places could be as simple as a railway station stop en route to the middle of nowhere. I get excited to impart what I’ve discovered to my attentive (even if he isn’t, he always pretends to be – bless him) husband and indifferent teenagers (although I have heard them recite the same info when talking to friends or family, #parentgoals).

Take our team of digital marketing experts as an example. I was fascinated to learn that we have radio hosts, vets, psychology students, criminal journalists, musicians and an ex-principal. What other industry would allow individuals with such vast careers to come together for the greater good of powerful, digital wordsmithing?

I honestly love learning about new things, and working with Brilliant Digital means that I’m pushing my knowledge envelope by acquiring new information. Every. Single. Day. What a privilege!

The power of content

I love to research new topics, get creative when planning content for my clients and weave a tapestry of words into something informative, interesting and valuable. That ‘uh-huh’ or ‘no way’ moment motivates and inspires me.

I have been blessed in my career and have worked across the UK, Europe and South Africa with teams from the US, the Middle East and Australia in industries that span consumer technology, luxury motoring, the world of wrestling (yes, World Wrestling Entertainment), e-commerce and skills development. My background is in public relations, but I do what is needed to get the job done. These roles have stretched from event manager to video director and everything in between.

I deliver:

  • Compelling content for our clients in the form of value articulation, storytelling, educational and informative content, profiles and case studies
  • Content plans for the months ahead based on keyword research, our clients’ business goals and the target audience’s interests
  • Recommendations on content topics and content strategy optimisation based on data.

An explorer at heart

I am an outdoor enthusiast and love exercise and exploring this beautiful country we now call home. My family can be found on the side of a horse arena, BMX track or swimming pool, entertaining at home or spending time (or online) with friends and family. We are busy and we love it.

Confucius said, “Find something you love, and you’ll never work a day in your life.”

I don’t work. I craft. And I love it!

Meet the rest of our digital marketing experts.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel