Your hardest working employee
Most business owners we meet are seriously unhappy with their existing business website.
Their story usually goes something like this:
“We trusted an agency that promised the earth then seriously underdelivered. The website build dragged and we had to invest many hours of our own time to get the project over the line. Since launch, the results have been poor. Really poor.”
If this is you… we share your frustration at this unnecessary pain. We can’t fix the past. But we can offer to share a bright future with you.
We have the skills and experience to deliver a superb outcome. Our website build process is robust. And we hold ourselves accountable for the performance of your website after launch.
We enjoy many, many long-term partnerships with valued clients who enjoy sustained business growth thanks to a Brilliant business website forming the cornerstone of their digital brand.
Our founder, Deb Croucher, built her first website way back in 1998. As a team, we have built, marketed and tracked the subsequent results of many hundreds of websites. We know there are three key elements to website success:
We take accountability for all these factors when we create your business website.
We create brand trust for you by articulating your value proposition (UVP) to your market in a way that makes them understand you can deliver the solutions they are looking for.
We then add layers of trust through elements like team pages, service pages, case studies, storytelling, professional images and compelling website design.
Superb user experience (UX) is vital. Today’s digital savvy website visitors will leave immediately if they can’t find what they are looking for.
We take responsibility for guiding your target market through your website, thinking carefully about what they will want to read next and making sure their burning questions are answered. And, of course, things like superb functionality and fast loading are a given.
Finally, a great website is useless if no one visits it. Google is every business’s best friend when it comes to getting enough relevant traffic to your website.
For the vast majority of businesses, the most serious potential clients are looking for you on Google. And if you’re not there, you’re not in the picture. We build your business website with search engine optimisation (SEO) top of mind from the very beginning. Your website is structured for search and contains the content you need to rank for searches that will deliver endless opportunity to your door.
Most business owners we meet feel very stressed at the prospect of tackling another website build. Our mission is to take your stress away and deliver a brilliant solution with minimal time investment from you.
Our proven process includes
The outcome for you is a stress-free project that delivers a website you are proud of and becomes your hardest working employee, tirelessly building your brand day and night.
If you’d like to start a website development conversation with us, please book a consultation.
During this call we will ask you some questions about your business, make an initial assessment of your existing website and answer any questions you have about us.
From there, if there looks to be a fit for working together, we will explain the next step which includes a detailed discovery session with one of our digital strategists.
At every stage our goal is simple.
Results for you.
Our process starts by defining your brand and value as the foundation. Everything we do on your business website – from design to content, development and SEO – is based on this brand foundation. The risk of using an existing website is brand confusion and poor results.
Yes, every website we build is responsive. This has been our policy since 2014. A responsive website is important for a number of reasons. Firstly, Google penalises sites that are not responsive, making it much harder to reach possible new customers through Google search. Secondly, with more and more people accessing websites from smartphones and tablets, a responsive website is crucial for a good user experience.
We have built a proven process that we follow for every website we build. A standard website build will generally take six weeks to complete. Our teams work alongside each other so design, content and development all happen simultaneously. Your dedicated client manager will keep you updated every step of the way so you always know how your website build is progressing.
Our team of digital content producers have many years of experience producing digital content that delivers business and brand growth. Our content team includes writers, video producers and photographers. We regularly produce content on everything from luxury yachts to advanced manufacturing. We will produce all the core content for your website, social media and newsletters. Often product content like data-sheets is something clients already have and doesn’t need to be re-written.
Our goal throughout your website build is to make as efficient use as possible of your time. We need 2 hours from key team members for an initial strategy meeting, around an hour for a design presentation at day 10 and occasional interview time for technical detail during the build. Revisions are generally minimal and take another few hours at the end of the process.
We will build your business website on WordPress, which has a user-friendly content management system (CMS) for the ongoing management of your website. You can manage your website if you choose. However, when you pair your business website with our ongoing digital marketing services, your content marketing, social media, advertising, email marketing, SEO and website management will be in very good hands.
You will have a dedicated brand strategist, project manager, content producer and client manager working on your website as well as our design and development team. Each member of our team is experienced and highly skilled at what they do.
to start the conversation
Sydney based with clients Australia wide
