A Brilliant Business Website

Your hardest working employee

A business website – when done right – has the power to become your hardest working employee. It will propel your business forward with sustained brand growth. To get there, you need the right team on your side.

We are that team. And we do website development differently to the norm.

With Brilliant Digital, you will always get a complete business website full of content and images, backed by a solid brand strategy and optimised for Google. We build you a robust and professional website that will be your digital home for many years to come. How do we know? Because that’s exactly what we’ve done for many hundreds of clients.

A Brilliant business website

Most business owners we meet are seriously unhappy with their existing business website.

Their story usually goes something like this:

“We trusted an agency that promised the earth then seriously underdelivered. The website build dragged and we had to invest many hours of our own time to get the project over the line.  Since launch, the results have been poor. Really poor.”

If this is you… we share your frustration at this unnecessary pain. We can’t fix the past. But we can offer to share a bright future with you.

We have the skills and experience to deliver a superb outcome. Our website build process is robust. And we hold ourselves accountable for the performance of your website after launch.

We enjoy many, many long-term partnerships with valued clients who enjoy sustained business growth thanks to a Brilliant business website forming the cornerstone of their digital brand.

Three key elements of website success

Our founder, Deb Croucher, built her first website way back in 1998. As a team, we have built, marketed and tracked the subsequent results of many hundreds of websites. We know there are three key elements to website success:

  • Brand trust
  • Superb user experience (UX) and
  • Enough relevant traffic.

We take accountability for all these factors when we create your business website.

We create brand trust for you by articulating your value proposition (UVP) to your market in a way that makes them understand you can deliver the solutions they are looking for.

We then add layers of trust through elements like team pages, service pages, case studies, storytelling, professional images and compelling website design.

Superb user experience (UX) is vital. Today’s digital savvy website visitors will leave immediately if they can’t find what they are looking for.

We take responsibility for guiding your target market through your website, thinking carefully about what they will want to read next and making sure their burning questions are answered. And, of course, things like superb functionality and fast loading are a given.

Finally, a great website is useless if no one visits it. Google is every business’s best friend when it comes to getting enough relevant traffic to your website.

For the vast majority of businesses, the most serious potential clients are looking for you on Google. And if you’re not there, you’re not in the picture. We build your business website with search engine optimisation (SEO) top of mind from the very beginning. Your website is structured for search and contains the content you need to rank for searches that will deliver endless opportunity to your door.

Ready to start the conversation?

An enjoyable website build

Most business owners we meet feel very stressed at the prospect of tackling another website build. Our mission is to take your stress away and deliver a brilliant solution with minimal time investment from you.

Our proven process includes

  • A strategy session to uncover the gold we need to create your value proposition (UVP) and create your digital brand
  • Interviews with your team and clients so our writers can create professional website content for every page
  • Professional photography to highlight the humanity, skill and solutions in your businesses
  • Meticulous planning of the SEO, structure and user journey
  • A bespoke flexible design created for your business that is perfect for your market
  • A custom WordPress theme coded by our development team from your bespoke design
  • A client service manager as your single point of contact, who is across every aspect of the project.

The outcome for you is a stress-free project that delivers a website you are proud of and becomes your hardest working employee, tirelessly building your brand day and night.

Your brilliant business website:

  • Accurately portray your business
  • Explain your value to your market
  • Educate your market
  • Powerful tool for your sales team
  • Deliver opportunity to your inbox
  • Your hardest working employee

Starting the conversation

If you’d like to start a website development conversation with us, please book a consultation.

During this call we will ask you some questions about your business, make an initial assessment of your existing website and answer any questions you have about us.

From there, if there looks to be a fit for working together, we will explain the next step which includes a detailed discovery session with one of our digital strategists.

At every stage our goal is simple.

Results for you.


Can you use my existing website or should we start from scratch?

Our process starts by defining your brand and value as the foundation. Everything we do on your business website – from design to content, development and SEO – is based on this brand foundation. The risk of using an existing website is brand confusion and poor results.

Will my website be responsive?

Yes, every website we build is responsive. This has been our policy since 2014. A responsive website is important for a number of reasons. Firstly, Google penalises sites that are not responsive, making it much harder to reach possible new customers through Google search. Secondly, with more and more people accessing websites from smartphones and tablets, a responsive website is crucial for a good user experience.

How long will the process take?

We have built a proven process that we follow for every website we build. A standard website build will generally take six weeks to complete. Our teams work alongside each other so design, content and development all happen simultaneously. Your dedicated client manager will keep you updated every step of the way so you always know how your website build is progressing.

Will you produce all the content?

Our team of digital content producers have many years of experience producing digital content that delivers business and brand growth. Our content team includes writers, video producers and photographers. We regularly produce content on everything from luxury yachts to advanced manufacturing. We will produce all the core content for your website, social media and newsletters. Often product content like data-sheets is something clients already have and doesn’t need to be re-written.

How much time will me and my team need to invest in the process?

Our goal throughout your website build is to make as efficient use as possible of your time. We need 2 hours from key team members for an initial strategy meeting, around an hour for a design presentation at day 10 and occasional interview time for technical detail during the build. Revisions are generally minimal and take another few hours at the end of the process.

Will I be able to manage my website after it is built?

We will build your business website on WordPress, which has a user-friendly content management system (CMS) for the ongoing management of your website. You can manage your website if you choose. However, when you pair your business website with our ongoing digital marketing services, your content marketing, social media, advertising, email marketing, SEO and website management will be in very good hands.

Who will be working on my website?

You will have a dedicated brand strategist, project manager, content producer and client manager working on your website as well as our design and development team. Each member of our team is experienced and highly skilled at what they do.

Contact Brilliant Digital

to start the conversation

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223