The joy in having a website that works – even while you’re on holiday

Think of your website as a living, breathing thing. If it’s backed by a solid strategy, it can keep on living, breathing and thriving even during the times when you’re not paying attention to it. This is how it works.

smartphone with keyboard and computer laptop at office in morning light

Say it with us… STRATEGY.

We’ve said it before and we’ll say it again. One of the main reasons why websites fail is due to a lack of strategy.

With a well thought-out digital strategy, your website will connect with your target audience and continue to do so even when you’re focusing on other things.

Developing a bulletproof strategy for your website means doing a deep dive into your business goals and analysing your market. From there, you need to conduct a thorough competitor analysis, craft your brand voice, unpack your target market persona and articulate what your unique value proposition is for them.

In other words, how you solve their problems – in simple language they can understand: concise, succinct and punchy.

Before you know it, your strategy will lead users to your website… while you are eating ice cream on the beach.

Adding megaphone symbol as build brand awareness concept

Where there is trust…

…there is interest. Create brand trust by articulating your UVP to your market in a way that makes them understand you can deliver the solutions they are looking for.

Add layers of trust on your website through elements like team pages, service pages, case studies, storytelling, professional images and a great website design.

Smiling happy African American woman using phone

A seamless journey through your website

This is a very important element in driving traffic to your website without you needing to lift a finger. A superb user experience is vital.

Today’s digitally savvy website visitors will leave immediately if they can’t find what they are looking for easily, or if it looks clunky.

Work to guide your visitors through your website, thinking carefully about what they will want to read next and making sure you answer all their burning questions.

And of course, things like superb functionality and fast loading are a given.

IT coding on monitor screen

The part nobody tells you about… coding

While coding isn’t the first thing you think of when strategising your new website, neglecting it or paying next-to-nothing for bad quality coding won’t serve you well at all.

Bad quality coding will result in the guts of your website having what we call in the industry ‘spaghetti code’… meaning the source code used to develop your website is messy, without a strategy, and also meaning it will be difficult to maintain.

If the code is messy, your website will be hard to work on and it will not run properly for the end-user. Maintaining your website and fixing bugs are expensive, so bad quality coding will cost you a lot of money.

Also, your website won’t rank on search engines, no matter how pretty it is or interesting to read.

It is crucial that your website developer uses quality coding right from the beginning. This takes time and high-level expertise, which is why cheap websites just won’t cut it.

Woman with hot tea typing on laptop over background with Christmas tree

And voila! Traffic!

Google is your friend when it comes to getting enough relevant traffic to your website.

For most businesses, the most serious potential clients are looking for you on Google. And if you’re not there, you’re not in the picture.

Optimising your website for search from the very beginning is a vital part of your website strategy. This includes using targeted keywords, having a great user experience and compelling design and writing content that people would WANT to read.

In other words, your website is structured for search and contains the content you need to rank for searches that will deliver endless opportunities to your door… even while you’re on holiday.

Woman looking at the camera while working on her laptop

Now trust the process… and go on holiday

At Brilliant Digital, we know how hard you work to create your business and run it daily. That’s why we’re here – to make sure we build your website on a solid strategy so that it can act as the hardworking employee it should.

Our team of digital marketing experts is also here to ensure things run smoothly in the background and to catch any little gremlins behind the scenes so that you can take some much needed time off.

Keen to put your website in the hands of experts? Give us a call today for a no-obligation chat.

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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel