Think of your website as a living, breathing thing. If it’s backed by a solid strategy, it can keep on living, breathing and thriving even during the times when you’re not paying attention to it. This is how it works.
We’ve said it before and we’ll say it again. One of the main reasons why websites fail is due to a lack of strategy.
With a well thought-out digital strategy, your website will connect with your target audience and continue to do so even when you’re focusing on other things.
Developing a bulletproof strategy for your website means doing a deep dive into your business goals and analysing your market. From there, you need to conduct a thorough competitor analysis, craft your brand voice, unpack your target market persona and articulate what your unique value proposition is for them.
In other words, how you solve their problems – in simple language they can understand: concise, succinct and punchy.
Before you know it, your strategy will lead users to your website… while you are eating ice cream on the beach.
…there is interest. Create brand trust by articulating your UVP to your market in a way that makes them understand you can deliver the solutions they are looking for.
Add layers of trust on your website through elements like team pages, service pages, case studies, storytelling, professional images and a great website design.
This is a very important element in driving traffic to your website without you needing to lift a finger. A superb user experience is vital.
Today’s digitally savvy website visitors will leave immediately if they can’t find what they are looking for easily, or if it looks clunky.
Work to guide your visitors through your website, thinking carefully about what they will want to read next and making sure you answer all their burning questions.
And of course, things like superb functionality and fast loading are a given.
While coding isn’t the first thing you think of when strategising your new website, neglecting it or paying next-to-nothing for bad quality coding won’t serve you well at all.
Bad quality coding will result in the guts of your website having what we call in the industry ‘spaghetti code’… meaning the source code used to develop your website is messy, without a strategy, and also meaning it will be difficult to maintain.
If the code is messy, your website will be hard to work on and it will not run properly for the end-user. Maintaining your website and fixing bugs are expensive, so bad quality coding will cost you a lot of money.
Also, your website won’t rank on search engines, no matter how pretty it is or interesting to read.
It is crucial that your website developer uses quality coding right from the beginning. This takes time and high-level expertise, which is why cheap websites just won’t cut it.
Google is your friend when it comes to getting enough relevant traffic to your website.
For most businesses, the most serious potential clients are looking for you on Google. And if you’re not there, you’re not in the picture.
Optimising your website for search from the very beginning is a vital part of your website strategy. This includes using targeted keywords, having a great user experience and compelling design and writing content that people would WANT to read.
In other words, your website is structured for search and contains the content you need to rank for searches that will deliver endless opportunities to your door… even while you’re on holiday.
At Brilliant Digital, we know how hard you work to create your business and run it daily. That’s why we’re here – to make sure we build your website on a solid strategy so that it can act as the hardworking employee it should.
Our team of digital marketing experts is also here to ensure things run smoothly in the background and to catch any little gremlins behind the scenes so that you can take some much needed time off.
Keen to put your website in the hands of experts? Give us a call today for a no-obligation chat.
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