What type of digital advertising is best for your business?

Businessman hand using mobile phone with digital layer effect as business strategy concept

Congratulations, your website is up and running. Now, how will clients find you?

Can you afford digital advertising? What is your digital marketing strategy to grow your business?

The truth is, like any other marketing, digital advertising includes many different components. To create the profitable sales model you’ve always dreamed of, you need to know the value of all the different types of digital advertising, before you start paying for it.

Remember, there is no one size fits all scenario; each business needs a customised marketing strategy. To help you along the way, we’ve listed some useful digital marketing tools currently used across the world. Once you’re familiar with the lingo, check in with Brilliant Digital to create a strategy that builds your brand and delivers more profit.

Consumers see Google Ads daily, worldwide

The main goal for every website is to be discovered, quickly and frequently. Google Ads is an effective tool that can help a website achieve this. Consumers see Google Ads every single time they search online… and there’s approximately 5.4 billion Google searches a day!

Google Ads sit at the top (and sometimes the bottom) of organic search result pages, in the form of text, shopping ads – even banners, images and videos. You can also find them on popular apps such as Google Maps and YouTube.

Businesses bid against each other via the Google platform to display their ads, aiming to have potential customers see their business before their competitors.

Google Ads requires the business user to identify their budget (ad spend), keywords, target markets, demographics and sometimes geo targeting. They also need to provide compelling copy to attract their audience and hook them through to their website.

The best bit about Google Ads is the data it shares with you about keyword searches and tips on how it thinks you can make your ads more effective over time – but user beware, you need to know your market very well before you heed this information as gospel.

Google Ads is a valuable tool, but you’ll pay an ongoing and variable fee for it. Depending on who your competitors are, they can quickly outbid you. SEO is by far the superior long-term investment for evergreen website traffic.

design concept digital marketing retargeting or remarketing.

Can the internet read your mind?

You know when you’ve been browsing for a new pair of blue sneakers and suddenly the exact pair is now everywhere you go?! Blue sneakers on other websites, emails offerings and somehow ads appear on your mobile and laptop, too.

This is a paid digital advertising tool called behaviour retargeting. Advertisers target consumer behaviour and tag which sites they’ve visited. Basically, when a consumer visits your website, cookies can tag them, so that once they leave your website the advertiser can retarget them elsewhere.

Text and images feed back to the consumer on different sites, subtly reminding them about the product or service they were browsing earlier. Retargeting advertising is expensive, but the conversion rate to sales can be quite impressive when carried out properly.

Most advertisers will say it’s worth it, but consider if this strategy will suit your brand. This tool works well for products or services that are relatively inexpensive and that you can sell at a high volume. If your product or service is high end and an expensive decision for consumers, you might want to consider this type of advertising carefully. A digital marketing expert will be able to advise you on the correct use of this strategy.

Smartphone mobile, Computer PC, Laptop and Tablet with social media advertising website.

Digital ads are everywhere

Digital ads come in all shapes and sizes.

Search ads appear on the side panels of websites and search engines, or at the top of the search results page. A search ad usually provides an offer or deal to persuade consumers to click through to the website.

Display ads are the visual images that entice consumers, including videos, banners, graphics and audio. Display ads are essential for a social media presence and critical to build your brand.

Native ads are essentially sponsored content. Your product or service can appear in an advertorial, video review or article. Importantly, there needs to be an alignment between the platform the native ad appears on and your product or service.

Remember, digital ads can’t sit alone either; you need to consider a whole marketing strategy.

Team busy working

A digital advertising partner to help you grow

At Brilliant Digital, we are digital marketing experts. We know the ins and outs of digital advertising and can merge all the technical and marketing aspects for you. From Google Ads to social media, we can build a digital marketing strategy that uniquely aligns with your business. The Brilliant Digital team has been helping businesses to grow online for over a decade.

Our team can merge business strategy with technical capabilities to build your brand and create a great user experience.

Contact us to discuss how we can help you take your business to the next level.

Read more digital marketing articles.

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel