Any successful website needs these key ingredients

a woman smiling at the table

Sadly, there are many, many website design companies out there that claim they’ll build you a beautiful and successful website for a couple of thousand dollars.

Sounds tempting, right? Too many of our current clients have burnt money this way before. If you are not aware of the key elements that make a website truly effective and brilliant, it’s easy to fall into the trap of ‘the cheaper the better’

We’ve been building different kinds of websites – simple websites, business websites and eCommerce websites – for clients across all industries Australia-wide long enough to know exactly which ingredients a good website cannot go without.

If you incorporate these, we guarantee you’ll see sustained business growth. And that’s why you can’t use ‘cheap’ and ‘successful website’ in the same sentence.

Two women working together

Ingredient 1: Solid strategy

If you want an effective website that acts like your hardest-working employee, it needs to start with a solid plan.

You need the help of professionals to define a bulletproof digital strategy and craft a strong brand message that the pages on your website can then bring to life.

Doing a deep dive into your business goals and analysing your market is a great start at refining a strategy for your website build.

Other important elements of strategic planning are competitor analysis, crafting your brand voice, unpacking your target market persona and articulating what your unique value proposition (UVP) is for them.

This might be difficult to achieve if you’re consumed by the day-to-day running of your business. A digital strategy consultant can help to lift your head up to see the helicopter view, and to apply that towards a solid strategy for your website.

Mobile app application with ui and ux design development concept

Ingredient 2: User experience

UX (user experience) or user journey are terms often loosely and frequently used in the world of web design.

But we can’t stress how important this is. In simple terms, it looks at how easy your website is to navigate.

Building a great UX for your website cannot be ‘slotted in’ during a cheap, off-the-shelf website build project.

You can only achieve this alongside a solid brand strategy, and hand-in-hand with compelling content and great SEO (more about that later).

You must carefully consider UX in the planning phase – before web design starts. And it’s something your digital marketing agency must pay close attention to – otherwise Google will quickly realise that your website is too difficult to navigate and penalise you for it. (Yikes!)

Programming codes

Ingredient 3: Quality coding

Unfortunately, quality coding is NOT something your website will have when you pay the cheapest price possible.

Instead, the guts of your website will have what we call in the industry ‘spaghetti code’… meaning the source code used to develop your website is messy, without strategy and will be difficult to maintain.

If the code is messy, your website will be hard to work on and it will not run properly for the end-user.

Maintaining your website and fixing bugs are expensive, so bad quality coding will cost you a lot of money.

It will also be impossible for your website to rank on search engines, no matter how pretty it is to look at or how interesting it is to read.

It’s crucial that your website developer uses quality coding right from the beginning. This takes time and high-level expertise, which is why cheap websites just won’t cut it.

Designer hand working with laptop computer

Ingredient 4: Intentional design

When we talk about website design, we don’t just refer to pretty colours and beautiful fonts. Professional website designers who are worth their salt will know how to interpret the strategic brief to come up with an intentional design for your website that appeals to your market and brings out the best in your business.

Furthermore, a good website designer knows how to create space for the words and use the white space optimally.

The design of your website is directly related to setting a good (or bad) first impression.

When a new user opens your website for the first time, how does the page ‘talk’ to them? What does it tell them about your business within the first three seconds?

Although not the same thing, website design touches on the quality of your website content, too. Certain web design elements affect the way readers interact with the content on your website… and directly affect SEO (search engine optimisation).

Ultimately, your website designer needs to work alongside the brand strategist, writer, project manager, developer and client manager to bring your website to life. If any single element of that team is missing, the whole process could fall apart.

Ingredient 5: Killer content

Male content writer working with his laptop

Now, we’re going to hit you with the hard truth: Unless you’re a trained digital content producer with knowledge of SEO and best practices… you shouldn’t be touching the content on your website.

Why does content matter so much for your website?

  • Google loves quality content and it loves websites that regularly update their content.
  • Every touchpoint you have with a prospect is an opportunity to build trust and demonstrate your expertise and capability.
  • Content that is engaging will further build on the relationship you have with each and every one of your clients.
  • There are certain elements of your UVP that must shine through the content on targeted pages on your website. Getting this right means a great user experience and fantastic reader engagement.

Weaving a strong brand message through your content is a skill. Find a professional content creator who knows how to look at the overall picture to ensure that every content piece they write for your website builds on your brand story to strengthen your position on the market.

Search engine optimisation

Ingredient 6: SEO (Search engine optimisation)

SEO, in short, is anything you do – any form of improvement or optimisation – to increase the quality and quantity of traffic to your website. It’s all your efforts to tell Google that YOU are the authority in your field and it needs to send users to your website to solve their problems.

SEO is a golden thread that goes through each element of your website… not just the content.

You can have the most beautiful website with interesting content and a great user experience.

But if your on-page SEO and technical SEO are not up to scratch, your potential clients won’t easily find you online.

Working with a digital solutions provider who truly understands this and has a track record of successfully implementing SEO will propel your website towards success.

Three men working together

Ingredient 7: Using a website company with a track record

You’ve seen them all over the place – dozens of companies or individuals that claim to build a killer website for an unbeatable price.

If it’s unclear whether these websites have generated any leads, this should be a major red flag. Ask the hard questions – insist to see results before you spend money on a fly-by-night web developer.

As a full-service digital agency, our results speak for themselves… and our clients agree.

And we might even go as far as to say at Brilliant Digital we have a kick-ass team of digital solutions experts who are the very best at what they do.

Contact us today to discuss your website build needs.

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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel