Here are 5 reasons your business needs a professional content creator

Hand of a woman typing in a laptop with yellow light bulb lighted at her side

Content… it’s a curious thing, isn’t it?

Everyone can ‘write’, sure. But not everyone can write to really build brand trust, hook an online audience in a crowded digital space and spur a reader into action.Let’s talk about why your business needs the skills of a professional content creator.

Man working inside a restaurant

1. The use of a proper skillset

You already know this, but here’s a reminder: there’s no one person who’s great at everything. Managing a successful business and being able to write compelling content are two very different things.

We’re not saying no business owners can write. But think of it this way: Jamie Oliver may have impressive cooking skills, but you won’t expect him to perform brain surgery.

We understand that you might be precious about the management of each aspect of your business – which is perfectly fine and initially necessary for the growth of your business.

Also remember that it takes a village. Trust others for their expertise. Rely on the specialist skills of a proper content creator, such as SEO, interviewing, brand development, researching and storytelling skills to do what they do best… while you focus on your business.

Vector concept of a content writer

2. Been around the block

While you might be relatively new at marketing your business online, many professional content creators already have experience writing for other clients in your field.

Employing such a writer is a good way of using industry-specific knowledge to build your digital brand.

A writer who’s been creating digital content for some time might be able to tell you from experience which types of media will work best for your messaging and which keyword strategies are more likely to yield results over others.

For Google to rank you in search results, you need a content creator who has mastered the art of skilfully combining important SEO elements like keywords, title tags, meta descriptions and content user journey.

These skills take time to develop – that’s why you’ll benefit from a professional who’s been around the block.

Man thinking of different content ideas

3. Objectivity is worth gold

Chances are you’re very close to your content and digital messaging. It’s easy to fall into the trap of creating content that YOU like, rather than curating it specifically for your target audience (which, by the way, is NOT you.)

So, get some fresh eyes on your content. A professional content creator can identify ideas or connections that may be missing but you haven’t noticed because you’ve been nose-down into the words for so long.

A skillful writer is also able to point out areas where your content can be simplified or where the messaging does not connect well with your audience.

Allowing change to happen by moving towards a more objective view can save you a lot in time, money and resources.

Word new blog post on a white paper typed using a typewriter

4. Consistency is key

Haven’t we all done it? You set out to upload regular blog posts for your business’s website. It goes well for a month or two and then… nothing for the rest of the year.

And that’s OK, because you’re better off spending your time focusing on what you do best – growing your business.

It’s therefore extremely helpful to pay a professional content creator to upload regular, search engine optimised content so that you consistently grow your brand trust and grow as a thought leader in your field.

Consistency in content creation is key… and wouldn’t it be nice to delegate that responsibility to a professional?

Happy Couple checking the mobile phone

5. Your website is simply too important

If the last two years have taught us one thing, it’s this: your website isn’t just there for reference or a nice-to-have. It’s increasingly becoming the most important sales tool you have – supported by elements like digital advertising, social media, word of mouth referrals, broadcast and print media.

Your website is simply too important to treat it as an afterthought. Users are immediately put off by a website with poorly written content, grammar errors and outdated information.

Nowadays you simply cannot afford to NOT nail your digital brand messaging. Without a professional content creator, your website will likely not reach its full potential.

Colleagues discussing using a laptop

Invest in a professional content creator

Investing in professional content services might be the best thing you do for your business this year.

At Brilliant Digital, our team of content producers works closely with our digital marketing experts and project managers so that they have a strategic, full-scope view across all our clients’ digital tools.

By not working in silos, we are able to deliver a comprehensive, strategic digital marketing solution to our clients that encompasses so many different aspects of your digital brand.

Trust us to take care of your digital content so that you can take care of running your business.

Call us today to start the conversation.

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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel