You’ve got a lot to say about your business. It takes a lot of words to explain to prospects how you deliver your services and why you’re different from everyone else. So how do you explain your services in detail on your website?
You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing moves to third page of her inbox.
A marketing driven approach to growth delivers the clients you want and relies less on expensive, highly skilled sales teams. And as the business owner it’s also easier to stay in control.
I’m sure you’ve been there. Websites with beautifully designed home pages which promise great things… you excitedly click through to learn more… and the rest of the pages are poorly thought out and lack any substance.
Think about choosing your life partner for a moment. When you meet a potential partner… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.
If your website is not delivering you new qualified leads… in my book it’s not working. Period. For me the measure of website success is a steady flow of new business. Regular qualified, warmed up leads landing in your inbox or ringing your reception staff.
Today I’m going to talk to you about how to specifically make a website to work for you if you have an accountancy practice.
Brilliant Blue re-build a huge website for a firm of Environmental Architects. “Not only was the speed of the build and communication during the build superb, but any issues that arose during and after the build were dealt with quickly and calmly, as soon as they were identified”.
Brilliant Blue has provided digital marketing solutions to the Windcraft Group since 2009.
What I’m going to talk to you about today is how you can drive organic traffic to your website by using Search Engine Optimization (SEO).
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
Discover how we grow businesses, with a measurable ROI
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Brilliant Digital deliver a complete turnkey solution to message and brand storytelling, website design, social media and digital marketing.
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The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.
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