Today we’re going to take a look at social media and how you can use it to drive traffic to your website. If you’ve used the tools we discussed in Digital Marketing Strategy – Part One then you will already have a website you are proud of.
Let’s talk about digital marketing strategy.
The reason it’s important is because it makes you go forward in a straight line.
If you don’t have a good strategy, you end up doing a bit of this and a bit of that.
Here’s why the websites I’ve built since 2008 ride high through every Google algorithm change. Why those websites get consistently high volumes of organic search traffic. And why their owners enjoy a massive return on investment and the luxury of a steady flow of relevant leads through the internet.
So here’s how it goes…
You decide you need a new business website. You hire a designer. You meet with them and get excited about colours… they show you some flashy websites and talk a lot about parallax scrolling and their new version of pop-up chat boxes. You part with money.
The desire to create a better user-experience was the driving force behind the recent rebuild of the Qi Health and Yoga website.
Here are the 3 ways to get your business website onto page one. Anyone who tells you anything else is selling snake oil.
There is a LOT of poor information out there about SEO and ranking your website.
For example how many emails do you get per week from companies here in Australia and overseas promising to get you on page one? How many of those go straight into spam? Even your spam filter knows they are worthless…
“Our digital marketing is working so well now that we are now in a position to franchise the business”
If Jane Googles “small business accountant” she is expecting the first screen she lands on to clearly state that you are a small business accountant.
If you don’t tell her this she will leave.
In this blog I explain how to set about creating an awesome website for your small business.
I also reveal where smart business owners concentrate their energy to get the very best return on their time and dollar investment.
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
Discover how we grow businesses, with a measurable ROI
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Brilliant Digital deliver a complete turnkey solution to message and brand storytelling, website design, social media and digital marketing.
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Strategy – Storytelling – Design – Development – SEO – Ongoing Marketing – Social Media & Database Marketing
The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.
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