In the old days when the initial contact a prospect had with your business was with a person… it was easy to adapt your pitch.
For example an accountant pitching to a start-up about company finances would have conversations about structure and how to set up their Xero account.
It feels really scary when you first start niche marketing. There’s a fear inside that goes something like this…
What if I miss out on all those valuable opportunities from the people I’m not marketing to?
Brilliant Blue re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”
The early days of marketing your business online were pretty straightforward. The only digital currency of any real value for business was information. For example a mortgage broker could simply provide useful and relevant information about home loans and some free mortgage calculators on her website.
Have you told your story online?… Or are you wondering what the point would be? After all who would care about your story anyway? Maybe you’d rather clean out your inbox and take out the garbage than type out a page about your business journey to this moment?
Why do you believe you must invest in website ? For years businesses have been told they must have a website. Many have dutifully obliged investing in lack lustre content and a confusing layout. The result is often little more than a poorly designed and self-indulgent online CV.
Brilliant Blue re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”
It’s happening… Right now we are in midst the biggest business shake-up since the industrial revolution. Everything is changing. Everyone asks Google about everything. And then trusts Google to send them to the right places to answer their questions.
With over twenty years of publishing experience, Jane Curry and her team at Impact Press are uniquely positioned in the Australian publishing industry. “At Impact Press we combine traditional publishing with self-publishing, providing a professional service that delivers a boutique, innovative and exciting publishing experience,” says Jane.
You can’t make a sale unless you get your buyers attention. Before you can even begin the process of telling your market about your wonderful service or product… you have to get them to focus on you. You have to first go to where they are spending time… and second put some great marketing material in front of them.
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
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Brilliant Digital deliver a complete turnkey solution to message and brand storytelling, website design, social media and digital marketing.
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The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.
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