The Brilliant Blog

Getting inside your website visitor’s head

If Jane Googles “small business accountant” she is expecting the first screen she lands on to clearly state that you are a small business accountant.
If you don’t tell her this she will leave.

Get the best ROI on digital storytelling by following a strategic framework

At Brilliant Digital everything we do follows a strategic framework so we don’t waste time… we get the full value of every piece of content and the best ROI for our clients.

Why it’s important to get your website onto HTTPS

We see the letters HTTP and HTTPS every day. But what do they mean and why are they important for the security and success of your website?

Avoid website discontentment

You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing email moves to third page of her inbox.

The three most common reasons websites fail

One of the biggest problems in the digital community today is the tide of useless websites flooding the market. It is a source of immense frustration for many business owners. Many extremely successful businesses are spending tens of thousands of dollars on websites that simply don’t deliver the right leads.

Website builds and changing technology at Brilliant Digital

Brilliant Digital creates beautifully designed and expertly coded storytelling websites which will deliver qualified leads when we drive traffic to them. Learn more…

What skill sets do you need for effective SEO?

Effective SEO is not just about technical skills. Every team member has their part to play in building expertly optimised websites.

Maintaining websites, the Brilliant way

A website is a living, breathing thing. It’s never finished. It needs a lot of ongoing maintenance and work to keep it at peak performance.

What is website development?

So, what is website development? It’s the programming that brings the Internet to life!

People often confuse the term ‘website development’ with ‘web design’ or use the two terms interchangeably.

Though the field in which they operate is essentially the same, the two terms indicate two different aspects of creating a website.

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