You can’t make a sale unless you get your buyers attention. Before you can even begin the process of telling your market about your wonderful service or product… you have to get them to focus on you. You have to first go to where they are spending time… and second put some great marketing material in front of them.
Sales and marketing 101… If I feel good about your business… the chances of me becoming a customer are massively increased. A simple formula: More prospects feeling good about your business => More sales
Here’s how it works… You mention you’re thinking of updating your website. Someone in your team has a friend who ‘does website design’ or is ‘just getting started and can do you a good price’. They show you some design ideas… they look OK. And before you know it you’ve parted with a few $1000 and you have a pretty website.
Brilliant Blue re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”
While the business name Power with Purpose existed, the Brilliant Blue team gave the brand colour, life and personality, reflected in the new site.
When you buy a website without content you get a platform. First you get a design. And second you get the code that makes that design load in your web browser. A design and some code. And that’s it.
It goes without saying that unless you have a great website… it’s a barrier to the sale… and you’re less likely to even get to the coffee stage. If you do manage to charm them into a meeting – your awful website makes it a harder slog to turn them into a great client.
Brilliant Blue’s first ever client was Smart Boating, a yacht-charter and syndicate boat ownership business located on the stunning waters of Pittwater. Smart Boating’s then owner, David Biddle, initially met Brilliant Blue founder, Deb Jeffreys, as a Smart Boating client, and the timing couldn’t have been better.
You’ve got a lot to say about your business. It takes a lot of words to explain to prospects how you deliver your services and why you’re different from everyone else. So how do you explain your services in detail on your website?
You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing moves to third page of her inbox.
“The trick to successful marketing is to tell the story of a business in a way that an ideal customer understands and can emotionally connect with.”
Read about how we deliver this across multiple industry sectors
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A Complete Digital Marketing Solution
Strategy – Storytelling – Design – Development – SEO – Ongoing Marketing – Social Media & Database Marketing
The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.
Meet the team.
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Deb Croucher was nominated for “her inspirational leadership and strong commitment to flexible employment opportunities for working parents in Greater Western Sydney.”
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If you’re looking for new ways to engage your customers and quickly connect them to your brand, then you will want to include video as part of your content strategy.
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What if we told you that 80-90% of all sales begin online? For a business, that’s a pretty compelling argument to be there! In today’s world, if you are not online then you are invisible.
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