The Brilliant Blog

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While there is never an ideal time for the business disruption we are experiencing due to COVID-19, there have never been more resources available to support business continuity.

At Brilliant Digital we’ve built hundreds of websites. And for every successful website we build, our clients come to us with a story of a past failed website. A project that was full of promise – with a budget to match – that simply didn’t deliver on the expectations.

Once you launch a new website, if you aren’t actively engaged in marketing, growing and refining that website, you will hear crickets. You need a digital marketing plan that takes a holistic look at your business, services and market to engage with your prospects and bring in new leads.

If you’ve ever tried to DIY your marketing, you would likely have been confronted with a slew of ‘experts’, each claiming to have the secret to success… but there is no secret formula that is sure to deliver results… and nor is there any need for you to be on every digital platform to reach your ideal clients. In fact, a scattergun approach will quickly propel you down a path to digital marketing failure.

No matter what business you are in, it’s always important to reflect at the end of each year on both your successes and your challenges. It’s a bit like our approach to digital marketing… we are always looking at the data, measuring, refining, plugging gaps and building on success.

Your digital brand is a combination of everything you put out into the digital world… and in some cases what your customers are saying about you online. It is your content and the experience you create for your customers through every interaction they have with you.

A website that consistently delivers qualified leads is absolutely useless… unless you know how to convert those leads into sales.

Content has the power to bring new customers to your website and entice them back, again and again. This power is dependent on the quality of your content, and just like kings, good content can do much good and bad content can do much harm.

Visual Storyteller Danny Pinn believes that our civilisation is built on great storytelling.

“If you can tell a good story, then you can really communicate with your clients…

…A good example of using storytelling to get a message across is Jim Henson from Sesame Street.

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