Digital Storytelling Blog

Using The Power of Digital Marketing To Sell A Business

Posted By Deb Jeffreys on February 18, 2016

Brilliant Blue’s first ever client was Smart Boating, a yacht-charter and syndicate boat ownership business located on the stunning waters of Pittwater. Smart Boating’s then owner, David Biddle, initially met Brilliant Blue founder, Deb Jeffreys, as a Smart Boating client, and the timing couldn’t have been better.

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How to Get Website Visitors to Read Your Content

Posted By Deb Jeffreys on February 4, 2016

You’ve got a lot to say about your business. It takes a lot of words to explain to prospects how you deliver your services and why you’re different from everyone else. So how do you explain your services in detail on your website?

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Website Discontent

Posted By Deb Jeffreys on February 3, 2016

You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing moves to third page of her inbox.

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Why Marketing Driven Growth delivers Sustainability

Posted By Deb Jeffreys on January 26, 2016

A marketing driven approach to growth delivers the clients you want and relies less on expensive, highly skilled sales teams. And as the business owner it’s also easier to stay in control.

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Why Deep Websites Deliver

Posted By Deb Jeffreys on January 20, 2016

I’m sure you’ve been there. Websites with beautifully designed home pages which promise great things… you excitedly click through to learn more… and the rest of the pages are poorly thought out and lack any substance.

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Which Delivers the $$… Web Design or Web Content?

Posted By Deb Jeffreys on January 13, 2016

Think about choosing your life partner for a moment. When you meet a potential partner… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.

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Great Looking Website… No Leads…

Posted By Deb Jeffreys on January 5, 2016

If your website is not delivering you new qualified leads… in my book it’s not working. Period. For me the measure of website success is a steady flow of new business. Regular qualified, warmed up leads landing in your inbox or ringing your reception staff.

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Why Most Accountancy Websites Fail and How to Fix the Problem

Posted By Deb Jeffreys on October 14, 2015

Today I’m going to talk to you about how to specifically make a website to work for you if you have an accountancy practice.

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Awesome Eco-Architects and Building Designers now have a Website to Match

Posted By Deb Jeffreys on October 12, 2015

Brilliant Blue re-build a huge website for a firm of Environmental Architects. “Not only was the speed of the build and communication during the build superb, but any issues that arose during and after the build were dealt with quickly and calmly, as soon as they were identified”.

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Windcraft Group Consultancy

Posted By Deb Jeffreys on October 2, 2015

Brilliant Blue has provided digital marketing solutions to the Windcraft Group since 2009.

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Digital Storytelling Success Stories

“The trick to successful marketing is to tell the story of a business in a way that an ideal customer understands and can emotionally connect with.”

Read about how we deliver this across multiple industry sectors

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What We Do

A Complete Digital Marketing Solution
Strategy – Storytelling – Design – Development – SEO – Ongoing Marketing – Social Media & Database Marketing

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brilliant digital team

Brilliant Digital Team

The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.

Meet the team.

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Digital Storytelling Blog

What makes a good product story on your website?

'It’s also important to know how their problems make them feel. If you can tap into how they’re feeling now versus how they’ll feel after you product has helped them, you’re able to present that emotional journey' says Deb Croucher (Jeffreys).

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Why it's important to be strategic about your marketing

If you want great results from your digital marketing and year on year growth… awareness of your online brand and an increase in your digital footprint… you need to think strategically. Deb Croucher Jeffreys explains more.

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Layering brand storytelling on your website

If you don’t have a great story behind your brand, then you're just another commodity. The best businesses are built on great stories. In today’s world, the first place customers will look to find out anything about your business is your website...

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Contact Brilliant Digital

Contact us to learn more about growing your business through powerful digital storytelling

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Brilliant Digital
- Sydney CBD
- Parramatta
- Chatswood

02 9939 5223