You can’t make a sale unless you get your buyers attention. Before you can even begin the process of telling your market about your wonderful service or product… you have to get them to focus on you. You have to first go to where they are spending time… and second put some great marketing material in front of them.
Sales and marketing 101… If I feel good about your business… the chances of me becoming a customer are massively increased. A simple formula: More prospects feeling good about your business => More sales
Here’s how it works… You mention you’re thinking of updating your website. Someone in your team has a friend who ‘does website design’ or is ‘just getting started and can do you a good price’. They show you some design ideas… they look OK. And before you know it you’ve parted with a few $1000 and you have a pretty website.
Brilliant Blue re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”
When you buy a website without content you get a platform. First you get a design. And second you get the code that makes that design load in your web browser. A design and some code. And that’s it.
It goes without saying that unless you have a great website… it’s a barrier to the sale… and you’re less likely to even get to the coffee stage. If you do manage to charm them into a meeting – your awful website makes it a harder slog to turn them into a great client.
Brilliant Blue’s first ever client was Smart Boating, a yacht-charter and syndicate boat ownership business located on the stunning waters of Pittwater. Smart Boating’s then owner, David Biddle, initially met Brilliant Blue founder, Deb Jeffreys, as a Smart Boating client, and the timing couldn’t have been better.
You’ve got a lot to say about your business. It takes a lot of words to explain to prospects how you deliver your services and why you’re different from everyone else. So how do you explain your services in detail on your website?
You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing moves to third page of her inbox.
A marketing driven approach to growth delivers the clients you want and relies less on expensive, highly skilled sales teams. And as the business owner it’s also easier to stay in control.
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
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Brilliant Digital deliver a complete turnkey solution to message and brand storytelling, website design, social media and digital marketing.
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A Complete Digital Marketing Solution
Strategy – Storytelling – Design – Development – SEO – Ongoing Marketing – Social Media & Database Marketing
The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.
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