The Brilliant blog

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If you’ve ever tried to DIY your marketing, you would likely have been confronted with a slew of ‘experts’, each claiming to have the secret to success… but there is no secret formula that is sure to deliver results… and nor is there any need for you to be on every digital platform to reach your ideal clients. In fact, a scattergun approach will quickly propel you down a path to digital marketing failure.

No matter what business you are in, it’s always important to reflect at the end of each year on both your successes and your challenges. It’s a bit like our approach to digital marketing… we are always looking at the data, measuring, refining, plugging gaps and building on success.

Your digital brand is a combination of everything you put out into the digital world… and in some cases what your customers are saying about you online. It is your content and the experience you create for your customers through every interaction they have with you.

A website that consistently delivers qualified leads is absolutely useless… unless you know how to convert those leads into sales.

Content has the power to bring new customers to your website and entice them back, again and again. This power is dependent on the quality of your content, and just like kings, good content can do much good and bad content can do much harm.

Visual Storyteller Danny Pinn believes that our civilisation is built on great storytelling.

“If you can tell a good story, then you can really communicate with your clients…

…A good example of using storytelling to get a message across is Jim Henson from Sesame Street.

Our friends at the Story Factory have been busy. They have rebranded from the Sydney Story Factory to the Story Factory, with a fabulous new website and logo to match.

Brilliant Digital are thinking ahead and stepping up to the challenge of ensuring clients and their customers will be able to continue to transact securely online.

The exciting potential of content marketing is in having control of your business stories, their frequency, style and length. Internet marketing becomes more dynamic, powerful and profitable when you take charge of creativity.

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