When businesses try to do digital marketing in-house they often decide to employ a generalist ‘digital marketing expert’. Their hope is that an internal person who knows the business inside out can deliver everything they need.
When Water Filters Australia (WFA) co-founder, Robert Davidson, contacted the team at Brilliant Digital about building a new website in July this year he had been wanting to build a new website and get into social media for over 2 years.
Linda and Tony Fitzgerald, owners of ATOS Framing didn’t realise just how poorly their previous website had been performing until their brand new website built by Brilliant Digital went live in March this year.
The good old days. Oh the good old days…
Jane, a possible client found out about you through a friend or by checking Yellow Pages. Jane gave your business a call (or dropped by your office) and chatted to your friendly receptionist who made an appointment with you.
Conscious Farmers Kirrily and Derek Blomfield knew in their hearts that digital marketing was the way forward for their business, but were nervous about finding the right team to help them. They were holding back because they were unsure about the claims being made by search engine optimisation (SEO) specialists. They also felt somewhat uneducated about social media and didn’t want to take a wrong turn.
In the old days when the initial contact a prospect had with your business was with a person… it was easy to adapt your pitch.
For example an accountant pitching to a start-up about company finances would have conversations about structure and how to set up their Xero account.
Brilliant Digital re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”
The early days of marketing your business online were pretty straightforward. The only digital currency of any real value for business was information. For example a mortgage broker could simply provide useful and relevant information about home loans and some free mortgage calculators on her website.
Have you told your story online?… Or are you wondering what the point would be? After all who would care about your story anyway? Maybe you’d rather clean out your inbox and take out the garbage than type out a page about your business journey to this moment?
Why do you believe you must invest in website ? For years businesses have been told they must have a website. Many have dutifully obliged investing in lack lustre content and a confusing layout. The result is often little more than a poorly designed and self-indulgent online CV.
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
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