The Brilliant Blog

Brand strategy skills explained

A well-defined brand strategy is absolutely crucial to the success of your digital marketing. If you don’t have the skills to get the key message of ‘what you do for whom and why’ right on the website, you will fail.

How storytelling helps you to reach global markets

What’s been really exciting and an unexpected change for some of our clients with small to medium businesses is the opportunity to reach global markets.

Video is a valuable part of a digital marketing strategy

If you’re looking for new ways to engage your customers and quickly connect them to your brand, then you will want to include video as part of your content strategy.

Digital marketing – should you tackle in-house or outsource?

When businesses try to do digital marketing in-house they often decide to employ a generalist ‘digital marketing expert’. Their hope is that an internal person who knows the business inside out can deliver everything they need.

Why storytelling is the key to digital marketing success

People are hardwired to like stories. And the most powerful way to promote your business and grow your brand is through the use of storytelling. Learn more…

Why is my digital marketing failing?

The three biggest causes of digital marketing failure

Done right, digital marketing delivers spectacular results in terms of quality leads and business growth. So why do so many digital marketing campaigns fail? Deb Croucher explains.

Digital marketing success formula

Deb Croucher’s Digital Marketing Success workshop helps small business leaders make sense of digital marketing and get clear direction.

The unique skills required for successful digital marketing

Digital marketing is complex – you need the right set of skills in place to get it right and see results. Deb Croucher explains more.

Which delivers a better ROI – web design or web content?

Think for a moment about choosing your life partner. When you meet a potential partner… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.

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