The Brilliant Blog

Free website & digital marketing resources

As the rest of the world has scrambled to set up their teams to work from home, it’s been business as usual for us here at Brilliant Digital. Each member of our team works from home… as they have done since the very beginning of Brilliant Digital more than a decade ago. Our team shares some of their tips for how they make working from home such a successful trademark of how we work with each other and our clients.

The COVID-19 crisis has shown a digital presence is crucial for business success… and for those businesses who have resisted the move to digital, the time is now.

Anyone who gives you a website design cost before they sit down with you to understand your business goals, website requirements and your brand strategy isn’t going to deliver you a website that will give you a return on your investment. A good website is an asset that is worthy of the investment… and when you work with the right company, you will get a return on that investment, no matter the website design cost outlay.

Your website is an incredibly valuable asset. A good website will become your hardest-working employee, bringing in leads while you sleep and giving you an excellent return on your investment. But in order to keep that website performing optimally, you need to have a solid website maintenance plan. Without it, you could be opening your business to risks from hackers and missed opportunities.

Not all websites are created equally… and far too many people have been burned by bad design and poorly structured websites that lack strategic direction. But that doesn’t mean you can’t find the professional website design you need for your brand. With these 10 key elements you will be well on your way to growing your digital footprint… and your business.

A corporate website has the potential to make or break your brand. Get it wrong and you have poured money down the drain. Get it right and you have a 24/7 direct path to new leads, sales and customers for your business. The good news is that we’ve worked with hundreds of clients to deliver websites that very quickly start kicking goals. And the success of a corporate website design boils down to seven key elements.

Many a successful B2B business owner has avoided the B2C market and relied on being a distributor to bring home the bacon. But the reality of doing business in this digital age is that building an eCommerce channel direct to the end user is crucial to your long term success.

No matter the industry or business you are in, you will benefit from having an online presence. And the COVID-19 crisis has highlighted just how crucial that is. With lockdowns looming and more and more people self-isolating, for many businesses the only way their customers will find them is online.

We’ve seen nothing quite like it before. The global COVID-19 pandemic is causing disruption in almost every industry sector. The landscape changes daily as the crisis unfolds. During challenging times the worst thing you can do is turn off your marketing and be invisible. Markets look for signs you’re strong and in control.

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