The Brilliant Blog

Storytelling is a game changer for recruitment. It allows you to position yourself in the best possible way to attract good talent.

The best businesses are built on great stories – but what stories should you tell? There are four stories that are key to forming the brand message of any business…

Storytelling is more than a marketing buzzword. Brilliant Digital founder Deb Croucher (Jeffreys) explains why great storytelling is so important in building your brand online.

Deb Croucher shares an overview of what she’s learned in 20 years of working with the ever-evolving area of SEO.

In today’s digital world, you could be forgiven for thinking that marketing is all about Instagram, Facebook and LinkedIn… so is Google still relevant? Absolutely yes!

When you create an SEO strategy for your business, you need to ask yourself what you’re trying to achieve and what is Google trying to achieve. Combine the two for SEO success.

The key elements of SEO haven’t changed. Apply the technical basics and have your audience front and centre of your mind when you create content and you will achieve SEO success.

The vast majority of buying decisions are emotional. We buy because we feel good about a product or service. Stories are an easy route to a fast emotional connection with customers.

A well-defined brand strategy is absolutely crucial to the success of your digital marketing. If you don’t have the skills to get the key message of ‘what you do for whom and why’ right on the website, you will fail.