The Brilliant Blog

When it comes to running a profitable eCommerce website, the stakes have never been higher. The digital marketplace is more crowded than ever before… and the competition gets savvier every day.

But as high as the stakes are, the opportunities are even greater. Online retail sales are trending upwards… and with an effective eCommerce marketing strategy you can tap into this ever increasing digital market.

Wix? Squarespace? WordPress? You’ve likely looked into each option for your website. Essentially they all offer the same service – a platform to build your website on – but the biggest difference comes down to results.

If you’re looking for a good looking website design, they can all tick the box. If you want functionality, they all offer it to a degree. But if you want a website that will work hard for you – harder than any employee you’ve ever had working for you – a WordPress website is the answer.

Bad website content will get you nowhere fast. But you know that already. What you may not realise is just how powerful engaging, information and strategic website content is for your brand. Good content has an impact on the reader. It stirs emotions. And it builds trust. Good website content tells a story. And takes people on a journey with your brand.

As the rest of the world has scrambled to set up their teams to work from home, it’s been business as usual for us here at Brilliant Digital. Each member of our team works from home… as they have done since the very beginning of Brilliant Digital more than a decade ago. Our team shares some of their tips for how they make working from home such a successful trademark of how we work with each other and our clients.

The COVID-19 crisis has shown a digital presence is crucial for business success… and for those businesses who have resisted the move to digital, the time is now.

Anyone who gives you a website design cost before they sit down with you to understand your business goals, website requirements and your brand strategy isn’t going to deliver you a website that will give you a return on your investment. A good website is an asset that is worthy of the investment… and when you work with the right company, you will get a return on that investment, no matter the website design cost outlay.

Your website is an incredibly valuable asset. A good website will become your hardest-working employee, bringing in leads while you sleep and giving you an excellent return on your investment. But in order to keep that website performing optimally, you need to have a solid website maintenance plan. Without it, you could be opening your business to risks from hackers and missed opportunities.

Not all websites are created equally… and far too many people have been burned by bad design and poorly structured websites that lack strategic direction. But that doesn’t mean you can’t find the professional website design you need for your brand. With these 10 key elements you will be well on your way to growing your digital footprint… and your business.