The Brilliant Blog

People are hardwired to like stories. And the most powerful way to promote your business and grow your brand is through the use of storytelling. Learn more…

Done right, digital marketing delivers spectacular results in terms of quality leads and business growth. So why do so many digital marketing campaigns fail? Deb Croucher explains.

Deb Croucher’s Digital Marketing Success workshop helps small business leaders make sense of digital marketing and get clear direction.

Digital marketing is complex – you need the right set of skills in place to get it right and see results. Deb Croucher explains more.

Think for a moment about choosing your life partner. When you meet a potential partner… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.

If Jane Googles “small business accountant” she is expecting the first screen she lands on to clearly state that you are a small business accountant.
If you don’t tell her this she will leave.

At Brilliant Digital everything we do follows a strategic framework so we don’t waste time… we get the full value of every piece of content and the best ROI for our clients.

We see the letters HTTP and HTTPS every day. But what do they mean and why are they important for the security and success of your website?

You decide you need to delegate the content writing and you give it to your office manager. Your office manager is busy and she ‘doesn’t see the value in websites for your line of business anyway’. Your website content writing email moves to third page of her inbox.