The Brilliant blog

Not all websites are created equally… and far too many people have been burned by bad design and poorly structured websites that lack strategic direction. But that doesn’t mean you can’t find the professional website design you need for your brand. With these 10 key elements you will be well on your way to growing your digital footprint… and your business.

A corporate website has the potential to make or break your brand. Get it wrong and you have poured money down the drain. Get it right and you have a 24/7 direct path to new leads, sales and customers for your business. The good news is that we’ve worked with hundreds of clients to deliver websites that very quickly start kicking goals. And the success of a corporate website design boils down to seven key elements.

Many a successful B2B business owner has avoided the B2C market and relied on being a distributor to bring home the bacon. But the reality of doing business in this digital age is that building an eCommerce channel direct to the end user is crucial to your long term success.

No matter the industry or business you are in, you will benefit from having an online presence. And the COVID-19 crisis has highlighted just how crucial that is. With lockdowns looming and more and more people self-isolating, for many businesses the only way their customers will find them is online.

We’ve seen nothing quite like it before. The global COVID-19 pandemic is causing disruption in almost every industry sector. The landscape changes daily as the crisis unfolds. During challenging times the worst thing you can do is turn off your marketing and be invisible. Markets look for signs you’re strong and in control.

While there is never an ideal time for the business disruption we are experiencing due to COVID-19, there have never been more resources available to support business continuity.

Once you launch a new website, if you aren’t actively engaged in marketing, growing and refining that website, you will hear crickets. You need a digital marketing plan that takes a holistic look at your business, services and market to engage with your prospects and bring in new leads.

If we told you that you can spend between $12,000 and $35,000 to hire a salesperson who will work for you 24 hours a day, 7 days a week for the next 2-5 years, delivering ideal opportunities and a return of at least eight times your investment, your first question would be, “When can they start?”