The Brilliant Blog

Search engine optimisation (SEO) – Deb Croucher

Deb Croucher shares an overview of what she’s learned in 20 years of working with the ever-evolving area of SEO.

Why SEO is the key to organic business growth

In today’s digital world, you could be forgiven for thinking that marketing is all about Instagram, Facebook and LinkedIn… so is Google still relevant? Absolutely yes!

How to create an SEO strategy for your organisation

When you create an SEO strategy for your business, you need to ask yourself what you’re trying to achieve and what is Google trying to achieve. Combine the two for SEO success.

What are the key elements of SEO?

The key elements of SEO haven’t changed. Apply the technical basics and have your audience front and centre of your mind when you create content and you will achieve SEO success.

The value of digital storytelling

The vast majority of buying decisions are emotional. We buy because we feel good about a product or service. Stories are an easy route to a fast emotional connection with customers.

Brand strategy skills explained

A well-defined brand strategy is absolutely crucial to the success of your digital marketing. If you don’t have the skills to get the key message of ‘what you do for whom and why’ right on the website, you will fail.

How storytelling helps you to reach global markets

What’s been really exciting and an unexpected change for some of our clients with small to medium businesses is the opportunity to reach global markets.

Video is a valuable part of a digital marketing strategy

If you’re looking for new ways to engage your customers and quickly connect them to your brand, then you will want to include video as part of your content strategy.

Digital marketing – should you tackle in-house or outsource?

When businesses try to do digital marketing in-house they often decide to employ a generalist ‘digital marketing expert’. Their hope is that an internal person who knows the business inside out can deliver everything they need.

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