The Brilliant Blog

Free website & digital marketing resources

The Social Media Metrics That Matter for Your Business

Posted by Deb Croucher | September 4, 2020

Social media likes are nothing if the interaction with the ‘liker’ stops at that click. If you aren’t getting clicks to your website, and ultimately customer conversions, then you need to take a long, hard look at your social media strategy.

So while likes may make you feel good, the social media metrics you need to focus on go so much deeper than that.

10 Steps to Creating an eCommerce Website

Posted by Deb Croucher | September 2, 2020

If you have been burnt in the past during an eCommerce website build you aren’t alone. Sadly, it’s an all too common story. Avoid making a costly mistake twice. Minimise the stress and maximise the effort by being prepared.

Why eCommerce SEO Is the Key to a Profitable Online Business

Posted by Deb Croucher | September 2, 2020

The digital marketplace is booming. Every year Australians are spending tens of billions on eCommerce sites. Or to put it another way, one in every ten purchases is made online.

If you don’t have a strong search engine optimisation (SEO) strategy, you are losing out on brand impressions, clicks and sales. To secure a slice of the action and set your business up for a profitable future put a solid eCommerce SEO strategy in place.

Why Website Optimisation is Critical to the Success of Your SEO

Posted by Deb Croucher | September 2, 2020

Your website is an investment. And like any other investment in your business, a set and forget approach won’t get you the results you are looking for.

In order to get your website working hard for you, you need to consistently add new, high-quality content… you need to use relevant keywords to boost your SEO… and you need to stay across a number of website optimisation tasks.

Why Digital Marketing Is Not a Silver Bullet

Posted by Deb Croucher | August 22, 2020

Digital marketing is seriously powerful. But it isn’t going to be a saviour for your business… not unless you are prepared to put in the hard yards to gear up your business for success.

For us at Brilliant Digital, the greatest reward comes when we see growth in our client’s businesses knowing that we are part of that success.

What Do Website Design Services Consist Of?

Posted by Deb Croucher | August 22, 2020

If you rely on an architect to build your house, you aren’t going to get a great result. And the same can be said for building a website. A good website design will only get you so far.

Beyond the website design services of bringing the WOW factor to your website, you need a clearly defined brand strategy and well considered user journey… solid coding… and killer content that speaks directly to your market. When you understand the stages of building an effective website, you can save a lot of time – and money – in the long run.

What to Look for in a Website Design Company

Posted by Deb Croucher | August 22, 2020

Website design is so much more than purely aesthetics. A good looking website is one element… but a website that resonates with your market and delivers sustained brand growth is the ultimate goal.

How Do You Know if an SEO Company Will Deliver?

Posted by Deb Croucher | August 22, 2020

Beware the SEO company banging its own drum about their expertise… without a lot of substance to back up their claims. They talk about ‘tricks’ and ‘secrets’ and ‘getting to number one’.

There is nothing mythical when it comes to bringing free organic Google search traffic to your website. In fact the secret is already out: it takes time, sustained hard work and commitment to deliver long term results with SEO.

What Is a Responsive Website and Why Is It So Important?

Posted by Deb Croucher | August 22, 2020

A non responsive website is one of the greatest website design sins.
It is totally unforgivable.
Not only will you be punished by the Google algorithm, a website that doesn’t display optimally on all devices creates a terrible user experience.
Responsive website design is not something you can afford to ignore.

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