The Brilliant Blog

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In September 2020, Hayley Rothery clocked up four years with Brilliant Digital. And as it would happen, the day she hit her work anniversary was also the day she returned to work after six months of maternity leave.

Six months isn’t a very long time in a normal year. But normal is not a word you would ever use to describe 2020.

With more than 3.5 billion social media users worldwide, social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. But it is very easy to get sucked into the social media vortex, posting more and more content… and seeing no results.

A huge part of your success on social media will come down to choosing the right social media platforms for your business and focusing your efforts there.

If your social media content doesn’t resonate with your followers, it will be a complete flop. That’s time – and money – down the drain. Time and money you could have spent elsewhere on your digital marketing for a much greater return.

Creating thumb-stopping content that stops the scroll and drives traffic to your website doesn’t happen by chance. It requires a solid understanding of the social media platform you are posting on and a clear and consistent brand message.

eCommerce platforms come in all shapes and sizes. From ready-to-go options such as Shopify through to WordPress ecCommerce and sophisticated custom builds…there are no shortage of options on the market. While it can be tempting to opt for a simple off the shelf solution for your eCommerce platform, depending on the size of your business and your future plans for growth, you could be making a very costly mistake.

If you think that you can simply tack a cart onto an existing website and call selling online done then you are sadly mistaken. A quality eCommerce website is driven by strategy, leadership and planning.

You can’t afford to leave anything to chance, so following a proven process is the only way to go. There are five key stages to a smooth eCommerce website build. And each has a role to play in setting up your business to thrive and prosper.

Social media likes are nothing if the interaction with the ‘liker’ stops at that click. If you aren’t getting clicks to your website, and ultimately customer conversions, then you need to take a long, hard look at your social media strategy.

So while likes may make you feel good, the social media metrics you need to focus on go so much deeper than that.

If you have been burnt in the past during an eCommerce website build you aren’t alone. Sadly, it’s an all too common story. Avoid making a costly mistake twice. Minimise the stress and maximise the effort by being prepared.

The digital marketplace is booming. Every year Australians are spending tens of billions on eCommerce sites. Or to put it another way, one in every ten purchases is made online.

If you don’t have a strong search engine optimisation (SEO) strategy, you are losing out on brand impressions, clicks and sales. To secure a slice of the action and set your business up for a profitable future put a solid eCommerce SEO strategy in place.

Your website is an investment. And like any other investment in your business, a set and forget approach won’t get you the results you are looking for.

In order to get your website working hard for you, you need to consistently add new, high-quality content… you need to use relevant keywords to boost your SEO… and you need to stay across a number of website optimisation tasks.

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