The Brilliant blog

Free Website & Digital Marketing Resources

If you think that you can simply tack a cart onto an existing website and call selling online done then you are sadly mistaken. A quality eCommerce website is driven by strategy, leadership and planning.

You can’t afford to leave anything to chance, so following a proven process is the only way to go. There are five key stages to a smooth eCommerce website build. And each has a role to play in setting up your business to thrive and prosper.

Social media likes are nothing if the interaction with the ‘liker’ stops at that click. If you aren’t getting clicks to your website, and ultimately customer conversions, then you need to take a long, hard look at your social media strategy.

So while likes may make you feel good, the social media metrics you need to focus on go so much deeper than that.

If you have been burnt in the past during an eCommerce website build you aren’t alone.

Sadly, it’s an all too common story. Avoid making a costly mistake twice. Minimise the stress and maximise the effort by being prepared.

The digital marketplace is booming. Every year Australians are spending tens of billions on eCommerce sites. Or to put it another way, one in every ten purchases is made online.

If you don’t have a strong search engine optimisation (SEO) strategy, you are losing out on brand impressions, clicks and sales. To secure a slice of the action and set your business up for a profitable future put a solid eCommerce SEO strategy in place.

Your website is an investment. And like any other investment in your business, a set and forget approach won’t get you the results you are looking for.

In order to get your website working hard for you, you need to consistently add new, high-quality content… you need to use relevant keywords to boost your SEO… and you need to stay across a number of website optimisation tasks.

Digital marketing is seriously powerful. But it isn’t going to be a saviour for your business… not unless you are prepared to put in the hard yards to gear up your business for success.

For us at Brilliant Digital, the greatest reward comes when we see growth in our client’s businesses knowing that we are part of that success.

If you rely on an architect to build your house, you aren’t going to get a great result. And the same can be said for building a website. A good website design will only get you so far.

Beyond the website design services of bringing the WOW factor to your website, you need a clearly defined brand strategy and well considered user journey… solid coding… and killer content that speaks directly to your market. When you understand the stages of building an effective website, you can save a lot of time – and money – in the long run.

Website design is so much more than purely aesthetics. A good looking website is one element… but a website that resonates with your market and delivers sustained brand growth is the ultimate goal.

Beware the SEO company banging its own drum about their expertise… without a lot of substance to back up their claims. They talk about ‘tricks’ and ‘secrets’ and ‘getting to number one’.

There is nothing mythical when it comes to bringing free organic Google search traffic to your website. In fact the secret is already out: it takes time, sustained hard work and commitment to deliver long term results with SEO.

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