Achieving any marketing success always depends on responding to cultural and consumer trends. Constantly changing internet technology is a challenge for online marketers. Keeping up with web design and social media trends will prevent your website from dropping down the search engine ranks.
According to a recent Business Insider Intelligence Report, social media advertising consumes only 1% to 10% of ad budgets.
Interesting, media consumption has generally become more disparate but social media gets the attention of millions of us every day.
Mobile PPC is the focus for everyone in the online advertising world this year. Smartphones and tablets are an integral part of daily life but as one gets bigger and the other gets smaller, it’s hard to know what to target to where!
You want to get your company’s website to the top of the search listings and have lined up a few SEO companies to interview.
In the vast majority of cases, good SEO is the highest ROI internet marketing strategy.
Many firms offer SEO, but how do you tell the good from the bad?
Google’s Enhanced Campaigns are now old news but they will shortly be the norm. In July 2013, if you haven’t already upgraded your search advertising campaigns to Enhanced, Google will do it for you so it’s important to understand the changes.
Since its launch in mid-2011, a solid partnership has formed between Google Plus and business. The social media platform now has 250 million registered users, with 150 million of them active and ten million new accounts opening every month.
Internet marketing is a powerful direct communication channel that releases businesses from the constraints of traditional promotion. A company’s profits will increase dramatically when it regularly designs high quality content for the web that engages its audience.
Here’s 4 common mistakes business owners make when they think they’ll try marketing on the internet. Make sure your website doesn’t become and expensive online brochure no-one can find.
The best long term internet marketing results come from organic search. Your business’ profits can increase dramatically if your website is designed and developed using an SEO strategy from day 1.
SEO rankings are crucial to smart internet marketing but the under-utilised, often neglected poorer cousin is website conversion.
Internet marketing experts around the world tend to focus on the Holy Grail, the big mama of online success… SEO rankings…
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
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