Why should you write a blog? Every business needs traffic. Adding a blog to your website and regularly updating your blog content brings traffic to your website and gives your audience a reason to return.
The long tail of the Internet is incredibly powerful. I’ve seen time and time again at Brilliant Blue that long tail keywords are a consistent path to successful SEO.
Is website ranking the ultimate goal? Or is it just part of the picture?
Let’s start with a few questions…
People often confuse the term “website development” with “web design” or use the two terms interchangeably.
Though the field in which they operate is essentially the same, the two terms indicate two different aspects of creating a website.
The golden rule of writing marketing copy for your website is to remember – it’s not about you – it’s about your customer. Internet surfers are not really interested in you or your company – they are only interested in whether you can solve their problem or make their dream come true.
Nothing succeeds like success and Google is once again at the top of the Search engine charts. The fourth quarter this year saw Google shoot back to a 67 per cent share of the search market, having slipped the previous quarter.
It takes more than keywords to wrestle on your ascent to the top of Google.
For a strong bond with your market, approach content strategy with traditional marketing principles in mind too.
Professionalism, accountability, integrity; financial services buzz words – tick. Engaging and sexy – serious untick. Let’s face it, most people want to check out financial services websites as much as they want to scrub their oven.
The exciting potential of content marketing is in having control of your business stories, their frequency, style and length. Internet marketing becomes more dynamic, powerful and profitable when you take charge of creativity.
It’s undeniable that your internet marketing strategy must include social media for content sharing and widespread promotion. The exposure available from Facebook, Twitter, LinkedIn, Instagram and Google Plus has some businesses asking, do I still need a website?
“The beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred.”
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