What great content does for a website is what wheels do for a car. Without it, you’ll stay exactly where you are.
Your website can have all the flashy bells and whistles, but without content that educates and inspires, there will be little interest and it’ll be hard for your business to break through in a crowded digital space.
So, why do we say it’s important to educate and inspire your market?
Similar to entertaining your readers, educating them is a step up in truly showing them why your website is worth sticking around for… and ultimately, why it’ll be worth engaging your services or buying from you.
Educational content not only appeals to the readers’ hearts, but even more importantly, it appeals to their rationality. This means you’ve now allowed your readers to feel something, and also to act on that feeling. Whether that is filling out an online form, asking a question, calling or emailing you about your service… or buying your products.
And a note on inspiration… simply put, it is contagious. Writing something that truly resonates with people means they’ll remember it and are likely to share it with others. Inspiration comes in the form of social relatability. This is why we focus on writing as many case studies, success stories and testimonials as possible.
Educational and inspirational content delivers warm leads and draws ever-increasing traffic from Google. It simply delivers the best ROI compared to other methods of marketing, for the vast majority of businesses.
At Brilliant Digital, we excel at creating educational content, like this article you’re reading, and also inspiring through relatable content.
Compelling and engaging content is the foundation of your website. It’s a great way to optimise your website for search engines (SEO – what is it? Read more here.) because you can use the content to place relevant keywords across the site (Google really enjoys this).
The amazing content on your website, created by an amazing content writer (ahem – we have an entire team of them), not only benefits the person reading it, but also helps your website to rank on the search engine results page (SERP).
How does Google know your website is worth ranking? It acknowledges the quality of the content and all the useful links used in the content to determine how it will rank you in the SERP.
Essentially, content builds powerful digital bricks in your digital footprint, allowing you to own sections of Google search.
Because content has the power to establish you as a thought leader in your industry and effectively grow your business, content marketing is an effective strategy for both B2B and B2C businesses.
It takes an experienced digital marketing strategist and a content creator to do the research (Who is your market? What are their problems? What’s hot and what’s not in the industry?) and create a robust content strategy that will create brand trust.
Without engaging, educational and inspirational content, your business will have a hard time expanding in the digital sphere.
Engaging the services of expert digital marketing professionals and content creators is an important step to sustained business growth.
We have years of proven success in content marketing. Contact us to find out how we can help you grow online.