Great website content: Do you really need it?

What great content does for a website is what wheels do for a car. Without it, you’ll stay exactly where you are.

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Educating and inspiring your market means you’ve struck gold

Your website can have all the flashy bells and whistles, but without content that educates and inspires, there will be little interest and it’ll be hard for your business to break through in a crowded digital space.

So, why do we say it’s important to educate and inspire your market?

We’ve been preaching it for years. Content on your business website is not just boring sales talk.

Similar to entertaining your readers, educating them is a step up in truly showing them why your website is worth sticking around for… and ultimately, why it’ll be worth engaging your services or buying from you.

Educational content not only appeals to the readers’ hearts, but even more importantly, it appeals to their rationality. This means you’ve now allowed your readers to feel something, and also to act on that feeling. Whether that is filling out an online form, asking a question, calling or emailing you about your service… or buying your products.

And a note on inspiration… simply put, it is contagious. Writing something that truly resonates with people means they’ll remember it and are likely to share it with others. Inspiration comes in the form of social relatability. This is why we focus on writing as many case studies, success stories and testimonials as possible.

Educational and inspirational content delivers warm leads and draws ever-increasing traffic from Google. It simply delivers the best ROI compared to other methods of marketing, for the vast majority of businesses.

At Brilliant Digital, we excel at creating educational content, like this article you’re reading, and also inspiring through relatable content.

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Content is your website’s forever building blocks

Compelling and engaging content is the foundation of your website. It’s a great way to optimise your website for search engines (SEO – what is it? Read more here.) because you can use the content to place relevant keywords across the site (Google really enjoys this).

The amazing content on your website, created by an amazing content writer (ahem – we have an entire team of them), not only benefits the person reading it, but also helps your website to rank on the search engine results page (SERP).

How does Google know your website is worth ranking? It acknowledges the quality of the content and all the useful links used in the content to determine how it will rank you in the SERP.

Essentially, content builds powerful digital bricks in your digital footprint, allowing you to own sections of Google search.

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The key: A powerful content strategy

Because content has the power to establish you as a thought leader in your industry and effectively grow your business, content marketing is an effective strategy for both B2B and B2C businesses.

It takes an experienced digital marketing strategist and a content creator to do the research (Who is your market? What are their problems? What’s hot and what’s not in the industry?) and create a robust content strategy that will create brand trust.

Without engaging, educational and inspirational content, your business will have a hard time expanding in the digital sphere.

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Partner with website content professionals

Engaging the services of expert digital marketing professionals and content creators is an important step to sustained business growth.

We have years of proven success in content marketing. Contact us to find out how we can help you grow online.

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
    HSEQ

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel