A bulletproof 10-step approach to a successful corporate website build

Your business is growing as a result of the extremely hard work you’ve put in. But your current website fails to truly showcase how incredible your business is and how amazing your people are.

With our full-service corporate website build capability, we’ve helped numerous frustrated business owners transform their corporate websites, which grew their digital brand and truly spoke to their market.

For many, the thought of working from scratch to create a successful corporate website feels overwhelming. Where do you start?

Well, you start by sitting down with a digital marketing and websites expert… and by listening.

A man teaching a woman seo

Step 1: Listen...

…to your market

“Listening to your market is your number one priority,” explains Brilliant Digital Founding Director Deb Croucher.

“What does your market want from your corporate website? What frustrations and dramas does your market experience when they look for a company like yours? Ask these questions to really get your head inside that market.”

…to HR

It’s important to listen to your company’s human resources team to know what they’re looking for in terms of recruitment.

“Your website is a massive recruitment tool, so it’s really important to help the HR department of your business out in this way,” says Deb.

…to key team members

There will be key team members in your business who will have opinions about what your website should look like and what it should entail, and it’s important that you listen to them.

“That being said, if you don’t ultimately focus most of your attention on your market, you’re not going to achieve a successful outcome from your corporate website,” says Deb.

A woman's hand is touching screen on tablet

Step 2: Discover…

…Google opportunity

Now, let’s move onto Google. It’s important to discover the search opportunities you have within your sector.

Deb explains: “You have to look at how much growth is possible. Chances are good you’ll discover growth opportunities in areas you didn’t even know existed. Go and find out what that opportunity is, because that will result in a successful website build.”

…social media

Have a holistic look at what you’re doing on social media, but also what your competitors are up to. “Spend time on social media to gain information and bring it to your depth of understanding of what your digital brand should be.”

…your competitors

Start by taking a good look at your local competitors and see what their websites are doing… but also look at competitors abroad, like the UK and US.

“They may not be your direct competitors, but you’ll learn a lot by looking at them. There’s a lot of great stuff happening – particularly in the UK. There are websites with amazing design and coding… you might get wonderful ideas which will cut a little time from your planning,” says Deb.

A group of people reviewing project on tablet

Step 3: Plan

It’s critical that you spend a good amount of time in the planning stages of your website, because it will cut out so much unnecessary time and money in the later stages.

“Get your website structure down, determine your user journey as a base, get some understanding of the number of pages that are involved, the amount of content that needs to be written, the technical platform that you’re going to use, and also understand how you’re going to tackle the search engine opportunity.”

Strategic management book

Step 4: Strategic implementation

This is where the magic happens. But, as with any creative process, you need a few clear pointers to guide you through.

“You have to determine what skill sets you need in order to create your corporate website, what timelines you’re looking at, and you need some understanding of what this all is going to cost,” says Deb.

Building a website without a clear strategy is never a good idea.

Deb speaking on the stage

Step 5: Branding

This stage is crucial to the success of your corporate website. The biggest reason corporate websites fail is incorrect digital branding.

Deb explains: “If you don’t articulate correctly your value to your market on your website, it is going to fail. Full stop.

You’ll also collect all your brand collateral such as images, logos, colours, etc and decide which of these you are going to incorporate in your website and which need updating first.

Your brand language, or brand voice, tells you what your brand sounds like. It’s important to determine this and use this language throughout your website content.”

Hands typing on laptop

Step 6: Messaging

Your messaging is all the content that forms the guts of your corporate website.

There’s a list of things your content should be, but most importantly… it must be market-specific, engaging and optimised for search.

“My advice is to write a lot of content before you start with the website design and build. Because only once you know what you want to say, can you build a platform to house that content. Remember, the content is driven by the market. Get the content right first.”

A good corporate website should include certain key messaging pages – all optimised for search:

  • Home
  • About
  • Team
  • Process/Capability
  • Products/Services
Officemates having a meeting

Step 7: Map out your user journey (UX)

Using a wireframing tool or even a simple framework, pin down the user journey through the site.

Our website content framework should give you a good understanding of what your website’s user experience should look like.

The hard truth is, your website will fail if it doesn’t offer a great user experience.

Vector illustration for graphic and web design

Step 8: Design

This is the fun part, where you create the visual wow factor for your website.

“At this stage, you’ve got enough information about your market, brand, content, UX, etc, to make sure your website design hits home,” says Deb.

Your website design should also be professional and consistent. What do we mean by this? Whatever you design on your website must follow through to your social media, newsletters, digital ads… and everything else about you in the digital space.

Build website interface

Step 9: Website build

The quality of your website’s coding is crucial. Make sure you hire professionals who have a track record in coding.

“And I can’t emphasise enough how important it is to find a website coder who codes for search engines. If your website is not visible to Google, all your work will be for nothing,” Deb concludes.

Three women discussing outdoor

Step 10: Partner with the experts

Getting that brilliant corporate website you’ve always wanted that connects well with your market and finally communicates your worth needn’t be an overwhelming task.

If you partner with a digital solutions provider that is a thought leader and offers professional, full-service solutions, the process should be smooth.

Brilliant Digital has a track record of building corporate websites that are tools to turn businesses around. Read what some of our long-standing clients have to say, and read more website design blogs.

Get in touch with us today to start the conversation.

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
    HSEQ

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel