Why your digital presence is key to surviving COVID-19

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No matter the industry or business you are in, you will benefit from having an online presence. And the COVID-19 crisis has highlighted just how crucial that is. With lockdowns looming and more and more people self-isolating, for many businesses the only way their customers will find them is online.

For those that are online during this crisis, you have a direct path to finding new customers to sustain your business and ensure you come out the other side of the crisis in a strong position.

The game has changed forever. We all have a unique set of challenges… but it’s become very clear that interacting with our markets digitally and allowing customers to buy products and services online is the new normal. Our markets will get used to doing everything online 24/7 over the coming months, enjoy the convenience and likely stick with their new habit.

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Building an online presence

For most businesses your online presence will be a website… for some smaller businesses a social media page will suffice. Either way you need to have somewhere online that your customers can clearly see what you do for who and why.

A website is more than a good-looking design and words on a page. It is crucial that you get your message right… that you speak to your market and connect with them… and that your website serves its purpose which is to make sales and generate leads.

A website – when done right – will be your hardest working employee, able to support your business through COVID-19 and beyond by bringing in leads while you sleep.

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Leverage your existing assets

Once you have that solid base – your digital home – the key is to leverage it. Start by choosing one of two social media platforms – the ones your customers are most likely to be on – and then post consistent and regular messages from your business. Share your products, blogs and updates about any changes to your business through the crisis.

Connect with your email database of past customers and leads. Remind them about your business, services and products. Share relevant blogs and news with them to ensure you stay visible through this time.

And then look at how you can innovate your products and services to continue your revenue stream through this time. For service based businesses can you offer your IP or classes online? And for product based businesses, is there a way for your customers to buy your products online? Think outside the square, pivot and adapt.

Brand blue puzzle pieces assembled

Don’t skip the strategy element

While you are in a reactive state, responding to the crisis to keep your business strong, it’s vital that you don’t forget the strategy element of marketing.

Yes, your online presence is key… but a website that lacks a clear message and brand strategy will be useless. And if you are looking to introduce eCommerce to your website, simply adding a cart without considering ERP integrations and how you will drive traffic to your online store is a sure path to failure.

Take a step back and look at the big picture. This is an opportunity to create a digital presence that will be the foundation of your success not only through COVID-19 but in the months and years ahead. And the success of every website comes down to a clearly defined strategy.

Data Backup Online Connection

Look for opportunities to innovate your digital assets

Now is your opportunity to do the things that you have otherwise been putting off. And in fact, doing those things will be crucial to your success. This is the time to innovate, to move to the cloud and to make your website work even harder.

Step back and look at the end-to-end operations of your digital presence.

Consider the flow of your business from your ERP through to your accounting system, looking at each touchpoint with your customer and how you can automate or simplify your processes. You might be surprised at how some of your biggest pain points can be fixed with a simple plugin or software solution.

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Managing your virtual team

At Brilliant Digital, working from home is the norm. It’s how our team has always worked. But for many businesses, this crisis is the first time anyone in their business has worked remotely.

Much like your website can be your hardest working employee, you can also use digital tools to get the most out of your physical team.

You can use cloud based systems to track progress and work. And you might be surprised at how productive and efficient your team can actually be working from home.

Using software like zoom you can meet with your team via video conference.

You can bring them together for a morning check in or a Friday afternoon “drinks”. Even when you aren’t located together you can motivate and encourage them… and get the results you need.

Partner with the experts

If you are ready to future proof your business with a strong digital presence you have come to the right place. At Brilliant Digital we have built successful websites for hundreds of clients.

We offer complete website and digital marketing solutions as well as digital marketing training to set you on the path to success. Contact us for a free consultation to identify your next steps to strengthen your digital footprint. Whether we help you with our complete solution or train you through our digital marketing academy, we have the expertise to deliver the results you need.

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

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    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

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    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel