The proof is in the content

Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.

In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.

Teamwork makes the dream work

Woman looking at the camera while working with her colleagues

Gayle is no stranger to teamwork. She is a retired school principal who has led teams of all sizes. She knows a good team when she sees one… and that’s what she found with Brilliant Digital.

“People might think that because we’re working remotely we work like an assembly line with one person completing their portion of the task and then handing it on to the next person, but it’s not like that at all. Every single member of the team has their eye on the prize of what the client wants along every step of the process. We all know where we are going and how we are going to achieve what the client wants.

The beauty of it is we all have different skills and everybody is happy for others to step up and take the lead when required. It’s always clear who to go to if you need help with something and if you need to do something outside of your area of expertise there is always someone willing and able to help.”

As a member of the Brilliant Digital content team, Gayle works directly with our digital content producers to provide feedback on their writing. But she also works with project managers and client managers to step in to tasks and projects as required. It is certainly not like an assembly line but our digital marketing experts do work like a well oiled machine.

Happy woman working with a colleague

Content evolution

Gayle joined Brilliant Digital in 2017. In the years since she has witnessed quite an evolution for many of our clients. It’s a testament to the work we do that many of the clients who were with us back in 2017 are still clients today.

“The sustained brand growth we deliver is quite evident when I look back on the content our writers have produced for many of our clients. Over time I can see the content narrowing to really home in on a specific niche. As the brand grows, the client is then able to focus on more of the work they want to do because they are getting the right type of leads to grow the business.”

That’s the power of using content to drive your digital marketing results. Your content can share a message clearly and succinctly.

It helps you to weed out unqualified leads and helps you to answer your customers’ questions before they even call you.

I can see that for many clients it might feel like taking a huge plunge to bring their business into the digital age… but our clients really do get value for money because they get tangible results.”

Team having a meeting via zoom

Working remotely

Teaching is about as traditional as a work environment can be. But these days Gayle enjoys the flexibility of working in a remote team.

She has travelled Australia in her caravan, with her trusty laptop by her side, editing client websites from remote locations around the country or from her home on the NSW far north coast.

“Working from home isn’t for everyone. It takes discipline and flexibility in many ways. But in some ways teaching is no different to digital marketing. In both fields you need people who are highly skilled in their craft and who are willing to be part of a shared culture. That’s what we do so well here.

It is one of our values at Brilliant Digital that we are kind and respectful in every interaction we have with clients and colleagues. That should be a standard value in every workplace. I can see that everyone in the team has such a strong work ethic and they have high expectations of themselves. Everyone in our team wants what is best for the client.”

That’s the beauty of building a remote team – we attract the cream of the crop who can deliver exceptional results no matter where they are working.

Our results speak for themselves

Gayle sees one side of the story – the delivery of premium content for our clients each and every day. Our clients tell the other side of the story. And that story is one of sustained brand growth over many years.

We don’t just talk digital marketing results, we deliver them.

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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel