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The real value of doing a full digital marketing audit

If the goal of any audit process within your business is to achieve growth and improvement, then there’s all the more reason to take a good look at your digital marketing.

The real value of doing a full digital marketing audit

How to develop your unique brand voice

Social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. A huge part of your success will come down to choosing the right social media platforms for your business.

How to develop your unique brand voice

Ten steps to successful eCommerce marketing

When it comes to running a profitable eCommerce website, the stakes have never been higher. The digital marketplace is more crowded than ever before… and the competition gets savvier every day.

But as high as the stakes are, the opportunities are even greater. Online retail sales are trending upwards… and with an effective eCommerce marketing strategy you can tap into this ever increasing digital market.

Ten steps to successful eCommerce marketing

Why you need to stop chasing social media algorithms

Social media algorithms aren’t for chasing. Trying to beat them is a pointless exercise that will waste precious time and money in your business.

Effective social media marketing requires a strategic approach. One that makes social media work for you and not the other way around.

Why you need to stop chasing social media algorithms

The social media metrics that matter for your business

Social media likes are nothing if the interaction with the ‘liker’ stops at that click. If you aren’t getting clicks to your website, and ultimately customer conversions, then you need to take a long, hard look at your social media strategy.

So while likes may make you feel good, the social media metrics you need to focus on go so much deeper than that.

The social media metrics that matter for your business

How to choose the right social media platforms for your business

With more than 3.5 billion social media users worldwide, social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. But it is very easy to get sucked into the social media vortex, posting more and more content… and seeing no results.

A huge part of your success on social media will come down to choosing the right social media platforms for your business and focusing your efforts there.

How to choose the right social media platforms for your business

What is a digital brand and why is yours mission critical?

Whether you like it or not, the digital age has well and truly arrived. To survive in business today you must absolutely have a digital presence so your customers can find you online. It’s no longer a nice to have or something for the big end of town.

But a presence alone isn’t sufficient. A digital presence isn’t enough to build trust with your prospective customers. And it won’t educate them about your products and services. More than a presence, you need a digital brand that will work hard for your business… and deliver a solid return on your digital investment.

What is a digital brand and why is yours mission critical?

Key components of online branding for B2B businesses

Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

To start with there are a number of key components of your online branding you need to get right in order to stand out online.

Key components of online branding for B2B businesses

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    Ian Donald Optometry

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