The Brilliant Blog

Free website & digital marketing resources

The Skills to look for in a Talented Website Content Writer

Posted by Deb Croucher | March 3, 2021

Content is a crucial element of your digital brand strategy. So never underestimate the value of a quality website content writer for your business. While you could sit staring at a blank screen for days on end, a skilled content writer will provide you with content that is succinct, engaging… and powerful.

The difference a good website content writer can make to your business is phenomenal. And that’s because the best content writers have more than a way with words.

Why You Need to Stop Chasing Social Media Algorithms

Posted by Deb Croucher | February 23, 2021

Social media algorithms aren’t for chasing. Trying to beat them is a pointless exercise that will waste precious time and money in your business.

Effective social media marketing requires a strategic approach. One that makes social media work for you and not the other way around.

Facebook Massively Damaged Its Reputation in Australia

Posted by Deb Croucher | February 19, 2021

You’ve no doubt heard that Google is threatening to make its Search Engine unavailable in Australia. They are unhappy about a proposed government bill which will control how much Google and other tech giants have to pay for professional news articles shared on their platforms.

Australia Without Google – Where’s the Opportunity?

Posted by Deb Croucher | February 8, 2021

You’ve no doubt heard that Google is threatening to make its Search Engine unavailable in Australia. They are unhappy about a proposed government bill which will control how much Google and other tech giants have to pay for professional news articles shared on their platforms.

How to Choose a Branding and Digital Marketing Agency

Posted by Deb Croucher | November 18, 2020

You might have already invested in your digital brand messaging, only to have been let down by the results. You need someone who knows your high expectations, and how to achieve them.

Your first step: Understand your online brand-landscape. Then you can choose the right branding and digital marketing agency who will get you results.

The Changing Face of Business Development

Posted by Deb Croucher | November 13, 2020

When COVID-19 hit, the face-to-face element of networking and sales was replaced with a swift move to networking online. Despite the challenges, our Sales Director, Pete Croucher, has grabbed the new digital opportunities with both hands. And as he will tell you, it’s all thanks to our team of digital marketing experts who deliver exceptional results for our clients every day.

The Proof Is in the Content

Posted by Deb Croucher | October 26, 2020

Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.

In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.

Proven Solutions to Grow Your Digital Brand Awareness

Posted by Deb Croucher | October 6, 2020

Digital marketing is a powerful tool for your business. But to harness its full potential, you need to know what you are doing. It’s not as simple as taking a stab in the dark and hoping it will impact on your digital brand awareness.

A haphazard scattergun approach will do more harm than good, causing digital brand confusion and pushing your customers away.

The good news is that there are proven solutions that will get you the results you are looking for, no matter your industry or size.

Key Components of Online Branding for B2B Businesses

Posted by Deb Croucher | September 18, 2020

Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

To start with there are a number of key components of your online branding you need to get right in order to stand out online.

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