The Brilliant Blog

Marketing through uncertain times

We’ve seen nothing quite like it before. The global COVID-19 pandemic is causing disruption in almost every industry sector. The landscape changes daily as the crisis unfolds. During challenging times the worst thing you can do is turn off your marketing and be invisible. Markets look for signs you’re strong and in control.

Leveraging technology to run your business remotely through COVID-19 and beyond

While there is never an ideal time for the business disruption we are experiencing due to COVID-19, there have never been more resources available to support business continuity.

The market-led approach to website builds

At Brilliant Digital we’ve built hundreds of websites. And for every successful website we build, our clients come to us with a story of a past failed website. A project that was full of promise – with a budget to match – that simply didn’t deliver on the expectations.

Using a multi-channel advertising strategy to market your business

Once you launch a new website, if you aren’t actively engaged in marketing, growing and refining that website, you will hear crickets. You need a digital marketing plan that takes a holistic look at your business, services and market to engage with your prospects and bring in new leads.

Why you can’t afford to delay your website rebuild

If we told you that you can spend between $12,000 and $35,000 to hire a salesperson who will work for you 24 hours a day, 7 days a week for the next 2-5 years, delivering ideal opportunities and a return of at least eight times your investment, your first question would be, “When can they start?”

The strategic approach to avoid digital marketing failure

If you’ve ever tried to DIY your marketing, you would likely have been confronted with a slew of ‘experts’, each claiming to have the secret to success… but there is no secret formula that is sure to deliver results… and nor is there any need for you to be on every digital platform to reach your ideal clients. In fact, a scattergun approach will quickly propel you down a path to digital marketing failure.

A Brilliant 2019 project round-up

No matter what business you are in, it’s always important to reflect at the end of each year on both your successes and your challenges. It’s a bit like our approach to digital marketing… we are always looking at the data, measuring, refining, plugging gaps and building on success.

What it takes to create a cohesive digital brand strategy

Your digital brand is a combination of everything you put out into the digital world… and in some cases what your customers are saying about you online. It is your content and the experience you create for your customers through every interaction they have with you.

A simple lead conversion strategy to turn website enquiries into sales

A website that consistently delivers qualified leads is absolutely useless… unless you know how to convert those leads into sales.

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