The Brilliant blog

Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

To start with there are a number of key components of your online branding you need to get right in order to stand out online.

Whether you are starting out in business or trying to build your brand, brand awareness through digital marketing is a powerful thing. But with experts on every corner telling you to try this or that with your digital marketing, it can be easy to fall into the trap of trying to do everything… and achieving nothing.

We’ve been using digital marketing to build brand awareness for our clients – many hundreds of them – for more than a decade and we know a thing or two about what works… and what doesn’t.

Whether you like it or not, the digital age has well and truly arrived. To survive in business today you must absolutely have a digital presence so your customers can find you online. It’s no longer a nice to have or something for the big end of town.

But a presence alone isn’t sufficient. A digital presence isn’t enough to build trust with your prospective customers. And it won’t educate them about your products and services. More than a presence, you need a digital brand that will work hard for your business… and deliver a solid return on your digital investment.

Your digital brand is a powerful tool in your business arsenal. With more and more people making the switch to researching and transacting online, your digital brand marketing is a very solid investment to make.

But it’s not simply a case of building a website and the sales come flooding in. For most businesses, to convert a sale through digital media a customer will need to consume seven hours of your content. Generally, that will happen over about 14 touch-points across four platforms. And those stats are only going to increase.

With more than 3.5 billion social media users worldwide, social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. But it is very easy to get sucked into the social media vortex, posting more and more content… and seeing no results.

A huge part of your success on social media will come down to choosing the right social media platforms for your business and focusing your efforts there.

If your social media content doesn’t resonate with your followers, it will be a complete flop. That’s time – and money – down the drain. Time and money you could have spent elsewhere on your digital marketing for a much greater return.

Creating thumb-stopping content that stops the scroll and drives traffic to your website doesn’t happen by chance. It requires a solid understanding of the social media platform you are posting on and a clear and consistent brand message.

eCommerce platforms come in all shapes and sizes. From ready-to-go options such as Shopify through to WordPress ecCommerce and sophisticated custom builds…there are no shortage of options on the market. While it can be tempting to opt for a simple off the shelf solution for your eCommerce platform, depending on the size of your business and your future plans for growth, you could be making a very costly mistake.