The Brilliant Blog

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You might have already invested in your digital brand messaging, only to have been let down by the results. You need someone who knows your high expectations, and how to achieve them.

Your first step: Understand your online brand-landscape. Then you can choose the right branding and digital marketing agency who will get you results.

When COVID-19 hit, the face-to-face element of networking and sales was replaced with a swift move to networking online. Despite the challenges, our Sales Director, Pete Croucher, has grabbed the new digital opportunities with both hands. And as he will tell you, it’s all thanks to our team of digital marketing experts who deliver exceptional results for our clients every day.

Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.

In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.

Digital marketing is a powerful tool for your business. But to harness its full potential, you need to know what you are doing. It’s not as simple as taking a stab in the dark and hoping it will impact on your digital brand awareness.

A haphazard scattergun approach will do more harm than good, causing digital brand confusion and pushing your customers away.

The good news is that there are proven solutions that will get you the results you are looking for, no matter your industry or size.

Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

To start with there are a number of key components of your online branding you need to get right in order to stand out online.

Whether you are starting out in business or trying to build your brand, brand awareness through digital marketing is a powerful thing. But with experts on every corner telling you to try this or that with your digital marketing, it can be easy to fall into the trap of trying to do everything… and achieving nothing.

We’ve been using digital marketing to build brand awareness for our clients – many hundreds of them – for more than a decade and we know a thing or two about what works… and what doesn’t.

Whether you like it or not, the digital age has well and truly arrived. To survive in business today you must absolutely have a digital presence so your customers can find you online. It’s no longer a nice to have or something for the big end of town.

But a presence alone isn’t sufficient. A digital presence isn’t enough to build trust with your prospective customers. And it won’t educate them about your products and services. More than a presence, you need a digital brand that will work hard for your business… and deliver a solid return on your digital investment.

Your digital brand is a powerful tool in your business arsenal. With more and more people making the switch to researching and transacting online, your digital brand marketing is a very solid investment to make.

But it’s not simply a case of building a website and the sales come flooding in. For most businesses, to convert a sale through digital media a customer will need to consume seven hours of your content. Generally, that will happen over about 14 touch-points across four platforms. And those stats are only going to increase.

After six months of social distancing and postponed events, it was great to be back in the room with a group of Western Sydney Business Connection (WSBC) members for a social media masterclass earlier this month.

Brilliant Digital Founding Director, Deb Croucher, and Client Manager, Zoe Lamont, presented an engaging and informative session in a COVID-safe environment… to rave reviews.

Contact Brilliant Digital

Get in touch today and take your next step towards digital marketing success