Digital Storytelling Blog

Why is digital storytelling so hard?

Posted By Deb Jeffreys on January 31, 2018
Why is storytelling hard

Storytelling is how you’re going to grow your brand… it’s how you are going to survive online… it’s how you’re going to become the next big thing. So why aren’t more marketers doing it? Deb Croucher explains.

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Tips for getting more of your web enquiries to convert to a sale

Posted By Deb Jeffreys on January 25, 2018
Converting leads to sales

A prospect making an enquiry on your website is great, but converting that prospect into a customer and making the sale is better! Deb Croucher looks at some simple strategies you can use to build a relationship, solidify your brand and create a loyal customer for life.

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News Feed algorithm changes and how they affect your business

Posted By Deb Jeffreys on January 22, 2018
New Facebook Algorithm

At the start of 2018 there was a lot of buzz in the news about changes to the algorithms that run your Facebook news feed. Deb Croucher explains how those changes will affect your business.

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Why a great UVP is your most valuable piece of marketing collateral

Posted By Deb Jeffreys on January 17, 2018

Find the thing that makes you stand out from a crowded marketplace and use it to get people to notice you. It should be central to your marketing strategy. Deb Croucher explains more about the power of your UVP.

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What makes a good product story on your website?

Posted By Deb Jeffreys on December 19, 2017

‘It’s also important to know how their problems make them feel. If you can tap into how they’re feeling now versus how they’ll feel after you product has helped them, you’re able to present that emotional journey’ says Deb Croucher (Jeffreys).

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Why it’s important to be strategic about your marketing

Posted By Deb Jeffreys on December 17, 2017

If you want great results from your digital marketing and year on year growth… awareness of your online brand and an increase in your digital footprint… you need to think strategically. Deb Croucher Jeffreys explains more.

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Layering brand storytelling on your website

Posted By Deb Jeffreys on November 30, 2017

If you don’t have a great story behind your brand, then you’re just another commodity. The best businesses are built on great stories. In today’s world, the first place customers will look to find out anything about your business is your website…

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The Sydney Story Factory

Posted By Deb Jeffreys on November 30, 2017

Sydney Story Factory founder Cath Keenan discusses The Power of Storytelling. Cath is excited to be expanding the reach of Sydney Story Factory and by the positive impact it can have on the community. Deb Croucher Jeffreys attended ‘The Power of Storytelling’ WIB event, held in November 2017 at beautiful Oatlands House.

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How does storytelling shorten the sales cycle?

Posted By Deb Jeffreys on November 20, 2017

We know that storytelling is a powerful digital marketing tool. But did you know that done right, storytelling can shorten your sales cycle too? So powerful storytelling gets you a fully educated, quality customer ready to talk to you straight away?‘That’s exactly what you get!’

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Brilliant Digital Client Recognised at Prestigious Awards

Posted By Deb Jeffreys on November 15, 2017

At Brilliant Digital we love it when our clients succeed in business. And it’s even better if we get to share in that success with them. This November the Optus My Business Awards were held at a gala event in Sydney’s Martin Place.

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Digital Storytelling Success Stories

“The trick to successful marketing is to tell the story of a business in a way that an ideal customer understands and can emotionally connect with.”

Read about how we deliver this across multiple industry sectors

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What We Do

A Complete Digital Marketing Solution
Strategy – Storytelling – Design – Development – SEO – Ongoing Marketing – Social Media & Database Marketing

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brilliant digital team

Brilliant Digital Team

The whole Brilliant Digital team is fired up every time they transform a business through digital storytelling. They love watching their clients prosper and grow.

Meet the team.

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Digital Storytelling Blog

Why is digital storytelling so hard?

Storytelling is how you’re going to grow your brand… it's how you are going to survive online... it’s how you’re going to become the next big thing. So why aren’t more marketers doing it? Deb Croucher explains.

Read More
Tips for getting more of your web enquiries to convert to a sale

A prospect making an enquiry on your website is great, but converting that prospect into a customer and making the sale is better! Deb Croucher looks at some simple strategies you can use to build a relationship, solidify your brand and create a loyal customer for life.

Read More
News Feed algorithm changes and how they affect your business

At the start of 2018 there was a lot of buzz in the news about changes to the algorithms that run your Facebook news feed. Deb Croucher explains how those changes will affect your business.

Read More

Contact Brilliant Digital

Contact us to learn more about growing your business through powerful digital storytelling

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Brilliant Digital
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- Melbourne
- Sunshine Coast

02 9939 5223