DEB CROUCHER

B2B Marketing Speaker

A trusted voice

Our founder, Deb Croucher, is a highly respected voice in the B2B marketing sphere. Since 2008, she has successfully transformed countless Australian businesses. With extensive industry expertise and a talent for simplifying complex concepts, her presentations are enlightening and relatable. She uses applicable industry examples and stories and takes her audience on a fascinating journey through her 20 years of digital marketing.

Deb can cover a diverse range of topics, including social media, digital advertising, SEO, and website optimisation. She effectively engages and connects with business owners searching for actionable ideas and strategies. If you’re seeking an immersive experience and invaluable insights into B2B marketing, Deb is your go-to corporate speaker. Attendees leave with more than just inspiration—they leave with a proven methodology.

3 Most Requested Topics

Below are the most requested speaking topics, however Deb can tailor a presentation to the needs of your audience.

How to maximise your website's efficiency

Would you like to know how to turn your website into your most dedicated employee? This event is for business owners and leaders who want their website to work as hard as they do, delivering business opportunities to their inbox.

During this presentation, Deb will share what’s important and what’s not and where elements like design, code, content and SEO fit into the mix.

Key takeaways include:

Approaching a website build to ensure success
Common mistakes and how to avoid them
Big-picture clarity on what works and what doesn’t
A fool-proof framework for your website structure
The skill sets required

How to dominate search results using SEO

Learn how to harness the power of content and SEO and outshine your competition, drive organic traffic and achieve online success.

“The best return on investment overwhelmingly comes from Google organic search.” – Deb.

Key takeaways include:

What is SEO, really? Should you be concerned with it?
The importance of search and how it fits in the business marketing mix
How to use SEO to dominate online search in your niche area (Yes, it’s possible!)
Why a $500 off-the-shelf website is money down the drain if you want your website to work… content is king!
Industry-relevant examples and practical demonstrations

Building a powerful, resilient digital brand

Whether you’re a seasoned entrepreneur or a new startup owner, learn how to create a powerful digital brand that will stand the test of time.

A successful digital marketing strategy begins with a deep understanding of your identity, market position and offerings.

During this presentation, Deb covers:

What a digital brand is, and why your business must have a strong one
Using value articulation and strong storytelling to build brand trust
How to address online threats and find opportunities to stand out
How to build and use your digital brand as a basis for a powerful website and digital marketing strategy

How to maximise your website's efficiency

During this presentation, Deb will share what’s important and what’s not and where elements like design, code, content and SEO fit into the mix.

Key takeaways include:

Approaching a website build to ensure success
Common mistakes and how to avoid them
Big-picture clarity on what works and what doesn’t
A fool-proof framework for your website structure
The skill sets required

How to dominate search results using SEO

Learn how to harness the power of content and SEO and outshine your competition, drive organic traffic and achieve online success.

“The best return on investment overwhelmingly comes from Google organic search.” – Deb.

Key takeaways include:

What is SEO, really? Should you be concerned with it?
The importance of search and how it fits in the business marketing mix
How to use SEO to dominate online search in your niche area (Yes, it’s possible!)
Why a $500 off-the-shelf website is money down the drain if you want your website to work… content is king!
Industry-relevant examples and practical demonstrations

Building a powerful, resilient digital brand

Whether you’re a seasoned entrepreneur or a new startup owner, learn how to create a powerful digital brand that will stand the test of time.

A successful digital marketing strategy begins with a deep understanding of your identity, market position and offerings.

During this presentation, Deb covers:

What a digital brand is, and why your business must have a strong one
Using value articulation and strong storytelling to build brand trust
How to address online threats and find opportunities to stand out
How to build and use your digital brand as a basis for a powerful website and digital marketing strategy

“Deb has the ability to communicate complex concepts to a diverse audience with simplicity and relatability. She is great at keeping the audience engaged and can really tailor the content to suit. Her delivery was perfect for the group of business leaders we were hosting.”

Amanda Brisot, Western Sydney Business Connection (2016 to 2022)

“Everything Deb said resonated with me – it was exactly what I had been searching for.”

Julie Nipperess, Step Up Group

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Choose Deb Croucher
for your next event.

Every long-term client started their journey with Brilliant Digital through a simple chat, often sparked by attending one of Deb’s speaking engagements.

Expect unfiltered honesty from Deb, backed by data, strategy and decades of expertise, along with valuable stories and examples.

After your speaking event, you’ll walk away with: