NFP Accounting Marketing

Accounting For Good

Strategic branding and marketing partnership since 2016
High-performance website driving consistent, high-quality leads
Powerful Google, LinkedIn, Newsletter and Social media marketing

Overview

Growth partnership

The team at Accounting For Good delivers expert accounting services for Australia’s not-for-profit organisations, allowing them to concentrate on making the world a better place. They support and empower NFP leaders to understand and influence their numbers to achieve their financial goals. This highly niche field now has a highly customised website engineered to penetrate the market, yielding significant results.

The Challenge

Accounting For Good approached Brilliant Digital with a desire to grow their business. Their current website was not yielding the desired leads, and there remained ample untapped potential within their targeted market segment.

We started with building a high-performance B2B website that immediately generated quality leads. Over time, we’ve refined our messaging to consistently target increasingly significant clients for them. As they prepare for a website refresh, the aim is to ensure their online presence remains aligned with their evolving business objectives and continues to attract and engage their target audience effectively.

The result

We make an impact through our work

View Website

With a complete B2B Digital Marketing Strategy, including B2B website design and construction, content and SEO, email newsletters and LinkedIn marketing, Accounting For Good has experienced exciting results. As they have grown as a business, our strategy has grown and adapted to suit their evolving goals and requirements.

Specialised, niche-centric
Digital marketing strategy

Brilliant Digital provided a full-service branding and digital marketing solution for Accounting For Good, recognising they operate in a highly niche field. This comprehensive approach was crucial in ensuring precise targeting of the specific audience segments. By understanding and catering to the unique needs of the not-for-profit market, we were able to maximise Accounting for Good’s visibility and engagement.

Brand strategy considerations included:

Brand positioning
National and international market research and dynamics
Brand extension and longevity
Digital landscape
Brand differentiation
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

30% year-on-year growth
in organic non-paid traffic

Brilliant Digital provides a comprehensive suite of B2B marketing services for Accounting For Good as part of our long-term, ongoing partnership. We’ve enhanced the effectiveness of their high-performance website through supplementary strategies, including consistent article content creation, email newsletters and LinkedIn marketing. This holistic approach has resulted in substantial year-on-year growth in organic website traffic.

Content, email newsletter and LinkedIn marketing considerations:

Thorough research to identify relevant topics and trends
Development of a content calendar to ensure consistency
Segmentation of email newsletter subscribers
Identification of target audience demographics
Alignment of content and messaging with the brand’s overall marketing strategy

Content, email newsletter and LinkedIn marketing execution:

Creation and publication of high-quality content across various platforms
Regular distribution of email newsletters with engaging content and updates
Ongoing monitoring and analysis of content performance metrics
Optimisation of strategies based on performance data

30% annual increase
in ideal online enquiries

Brilliant Digital provided Accounting For Good with a high-performance, SEO-optimised B2B website, strategically aligning the final product with its niche market and performance goals. Utilising existing data insights and known sector opportunities, we also conducted an extensive analysis to understand the brand’s identity, objectives and target audience.

Website strategy considerations included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition with supporting social proof
Website positioning
Website architecture
Website structure
Product structure
Website SEO plan
UX and UI plan
Website conversion plan

Website services and execution included:

Website design
Website coding
Prototyping and wire-framing
Website content
SEO execution
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the product marketing space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975